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Backlink Removal: A Step-By-Step Guide

Links are beneficial. Typically, the more links you have, the better. However, since links can be abused too, just like any tool for growth or success, there are restrictions around how they are used. In addition to those rules about linking properly, you have to watch websites that link to you.

They can cause you to get penalized for unnatural linking or affect your rankings due to poor quality or some irregularities search engines like Google watch out for.

You can remove toxic backlinks connected to your domain using the Disavow Tool. That's what we are going to cover in this article. Let's dive in.

How to Remove Unwanted Backlinks

Some Background on the Disavow Tool

Before we start talking about bad backlink removal with the Disavow Tool, how it can be used, and why one needs to consider it, let's get some background first.

The Disavow Tool was introduced in late 2012 in a completely different SEO landscape than the one we operate with now. Manual Actions were widespread at the time of the Penguin link-spam upgrade. Sites that had been doing backlinking in a way the Search Engine did not approve would get a notice from Google. After that, all or part of their website would vanish from search engine results.

So, website owners would talk to SEO experts to get it fixed. The agency or expert would then go through the portfolio to find terrible links, create a file for them and engage in often lengthy communication with Google through Google Search Console (formerly the Webmaster Tool) to try and fix the issue.

If you met consequences due to questionable link-building practices, you were told what the penalization was for. The consequences were clear and included the use of the Disavow Tool.

Manual backlink removal is not very common these days. The way Google works is increasingly automated with every update, which has led to some confused website owners experiencing dips in their traffic that are never explained.

The Daily Mail even sued Google over the weird unexplained changes in traffic that may or may not be linked to backlinking.

Does that make the Disavow Tool useless, then? Well, Google said something about that not too long ago.

The Relevance of the Disavow Tool

Understandably, website owners must wonder if they should fix toxic backlinks when they experience traffic dips. The thinking behind that assumption is that bad links, or the Disavow Tool may have something to do with the dip. However, Google seems to say that this is no longer the case.

John Mueller, Google's Search Advocate, said in 2020 that using the Disavow Tool for backlink manual removal does not mean a website will see traffic increase. If that happens, something he said would be rare; it would be attributed to correlation and not causation.

Instead of penalizing bad links, Google has advised that it just ignores them now. That said, if you see a big traffic drop, checking and disavowing links is one of the things you might have to do. There is no harm in optimizing everything whenever you can.

Why Would You Disavow Links?

In answering the "why", we also have to ask Google about when to use the Disavow Tool. According to Google, they only want you to use it when dealing with penalties manually attributed to your website.

If you get a message from Google concerning "unnatural links"", that is your cue that you're being penalized, whether you were complicit or not. The term "unnatural links"; describes links acquired while violating Google's guidelines regarding links.

As a webmaster, your task is to deal with the penalties when they arise and take a proactive approach when necessary.

The Proactive Approach:

Proactive use of the Disavow Tool is called for when you are worried that your backlinks may not be as "clean" as you would like. It could be that your portfolio is already suspicious, and you want to get ahead of it before anything happens.

So, how to remove toxic backlinks?

Well, let's dive into the backlink cleanup process.

A Step-By-Step Description of How to Remove Bad Backlinks From Website

There's a process to follow and facts to keep in mind when you want to disavow links. Let's discuss them:

A Step-By-Step Description of How to Remove Bad Backlinks From Website

Ask for Manual Disavowing

The most recommended thing to do when trying to clean up backlinks is to contact the linking websites and ask them for a backlink manual removal. This step is especially recommended for people who have gotten manual penalization from Google.

You should submit all the links you manually tried to remove and how your attempts played out in your reconsideration request.

Disavowing links without asking the websites linked to do it first will likely see your reconsideration request denied. The reality is that most website owners will refuse to remove the links or ignore your request.

If that is the case, you can move on to create a disavow file that Google can use to disavow the domains in question.

Creating And Uploading Your Disavow File

Start from the Google Search Console. Everyone who employs Google Analytics tracking can use the Search Console, which has information about the site's linking structure.

Disavow files are usually .txt documents with a list of all links pointing to your domain that you would like Google or Bing to ignore in page rankings. The files are encoded in 7-bit ASCII or UTF-8.

A links audit comes next and can be accessed from the Link Report page. From the Search Console, click on the Link Report and then "Export External Links" (top right of the screen), then click on "More Sample Links". You can export the report in a format you like.

Some things to keep in mind if you choose to DIY this include:

  • Ensuring that every entry is its own line.
  • Ensuring each entry starts with "domain" (quotation marks excluded) when you want to unlink from an entire domain. However, in cases where some links from a domain may be good for you, you can remove the domain specification and include only the links you would like disavowed.
  • Not exceeding the file size limit, set at 2MB and 100,000 lines (including blank lines or comment lines).

NOTE:To include comments in the file, you can start a line with the # sign. Google will not see or use them, but they are often used by website owners disavowing links to keep track of the websites they asked to unlink from and how they fared.

Here's what that looks like:


By blocking the domain as a whole, you save yourself the trouble of having to list out each URL specifically.

After that, you can go to the Disavow Tool and click through each warning prompt until you get to the dialogue that allows you to look at your folders and upload the file you saved earlier.

NOTE: Those with multiple accounts should ensure they have selected the right one.

After uploading the file, Google will no longer consider the domains you chose, untying any effects they may have on your page's ranking. To recap, start with defining the links you want to disavow, create the list of links to disavow (separated by URL or domain or both) and upload it to the Disavow Tool or the Disavow Links tool in Bing.

It sounds simple enough, but there's more to learn about the aspects surrounding it.

Locating Your Bad Links

Before you race over to the Google Search Console, you first have to know how to find the bad backlinks.

Start by ensuring that your site has been registered and verified with Google Search Console. You should check that both the www and non-www iterations of the domain are verified.

When you are penalized manually, Google Search Console will send you a notification to assist in recovering your website. After you are all set up, the tool to discover backlinks is at your disposal and ready to go.

Here's how you access and use it:

  • On your GSC page, select your site;
  • Click on "Search Traffic" and click links to your site;
  • Click on who links the most to see more information;
  • Choose "download more sample links".

With these steps, you can get a list of everyone linking to your site and audit each one to see which ones need to go.

Not sure how to audit? Here are the basic criteria to follow:

  • Relevance: Are the pages and domain related to the topic? Ensure that there are no pages dedicated to hosting links to other sites since this could be interpreted as a reciprocal link scheme.
  • Quality: is the site linking to you legitimate, or is it a content farm that serves ads and affiliate links? Pages with affiliate links and ads can be legitimate, which leaves the decision to you to determine which ones are quality and which ones are not.
  • Anchor: Anchor texts have to be relevant. Gone are the days when you could add links to anchor texts even out of context and still get ranked. Linking to text that seems to occur randomly in the content is not a great way to go. It has to sound organic and be relevant within its context.

It's not just the linking pages you must consider when trying to fix toxic backlinks but also the quality of all the links aimed at the page. Google uses the term "natural" when describing the link profile.

What does that mean? Here are some tips:

  • Diversify your anchors: if all or most of the content contains keyword-rich anchors, the profile will stand out as unnatural. A good profile diversifies the anchors used and blends them into the content so that it doesn't feel like someone is throwing keyword darts at your content.
  • Diverse domains: Many links from a few domains look suspicious. A natural profile should have links from diverse domains, excluding web 2.0 platforms like WordPress, Tumblr, Twitter, and Facebook.
  • Natural link building speed: The speed at which a page accrues links should be slow and even over time. Building a high number of links over a short period looks unnatural. This is not applied to pages that go viral. Therefore, you have to watch the speed at which links build up.

Adhering to these practices ensures that the links built over time are natural and do not raise suspicion.

Before you get panicked, most people do not have that many bad links and often do not need to disavow anything. These best practices are intended to guide you in identifying any issues you might need to iron out pre-emptively to avoid getting manual penalization.

Defining Bad Links

Most sites adhere to the recognized guideline that hyperlinks that are advertisements or paid links should be designated as "NoFollow", indicating to search engines that they should not be considered suggestions.

Spammers will be less likely to attack your site if you use "NoFollow" tags, putting you in control. Because paid links might deter Google from rating you, the "NoFollow" feature indicates to the search engine that your links are organic and reliable.

Ever since the Penguin Algorithm update of 2012, links have had more importance in how they serve and affect your SEO. The Penguin update was introduced to reduce the ranking of sites that relied on link spamming to artificially boost rankings by manipulating the search engine.

Since then, manual penalties resulting from these unnatural links have been more frequent. The practices that get people penalized include:

  • Buying and selling links on your site. Without a "NoFollow" tag, they will attract consequences.
  • Link-swapping (where sites swap links to pad their link portfolios.)
  • Having your links conveniently fall on the same words or phrases within your content.

Essentially, bad links are those explicitly created to fool the search engine into ranking a site higher.

What Happens When You Disavow Link?

After disavowing links, the search engine assigns it an invisible "NoFollow" tag that will ensure they do not affect your search engine rankings, even though they will still show up on GSC among sites that link to yours.

If you received a manual penalty from Google, remember to try asking the websites in question to remove them. If they refuse or ignore you, create and send the disavowal request as part of your reconsideration request.

The answer typically arrives within two weeks. However, the recovery period depends on the penalty and how many quality links you have left.

How to Get Rid of Bad Backlinks: Final Thoughts

Before you whip out the Disavow Tool and start cutting off links, hold your horses and consider that there is no proven way to know which of your links are benefitting you and which are dragging down, assuming there are links doing that.

If you engaged in practices Google disapproves of, using the Disavow Tool could actually help Google know if your link profile is good or bad, making it harder for you to grow if Google thinks the profile doesn't look good.

From our experience, we might say that the benefits are not easily quantifiable and are almost impossible to test, with very little in the way of historical documentation about the effects of using the Disavow Tool. The long and short of it is to use the tool only if you have been manually penalized or think some links are blatantly bad and need to be cut off.

And in terms of monitoring your backlinks, LinkChecker will come in handy! Our tool for link building management and analytics will help you in the process of building new links of high quality, as well as in keeping track of all the links you have previously built.

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Link Building for Beginners: How to Build Your Backlink Profile

Link building for beginners can be hard to wrap one's head around! There are so many things that go into trying to figure out the right way to do it. As if getting backlinks is not hard enough—you also have to consider their quality, and whether or not they fit into your profile. So, this link building tutorial for beginners is right for you!

The following backlinks for beginners article will walk you through a skyscraper view of what backlinks are, why you need them for the success of your website, how to build backlinks for beginners, and how to go about obtaining them properly. If you are just starting out in the field of website management and have no clue what to do first, this article is for you.

Link Building for Beginners

What is a Backlink Profile?

Chances are unless you are in the business of web development, you have not come across this term before. One that you may be more familiar with is a hyperlink, or its short term—link. Links are the addresses of the internet. When you place them somewhere, like on a picture or word, web users can click on them and be transported to wherever the link is set to direct them.

Backlinks are what site developers call links that lead "back" to the site they are in charge of managing. If you run a personal blog, for example, then backlinks would be all of the links on other people's websites that, when clicked, will direct their viewers to your blog page. It is every site manager's goal to have as many backlinks as possible, as this is one measure of digital success. However, there are lots of complicating factors to backlinking strategy—each one being essential for your "profile."

The Power of the Profile

If you are interested in mastering backlinks for beginners, keep in mind that it is not enough for a bunch of random sites to link back to your blog page. Keeping on track with the personal blog example, let's say you run a beauty blog. If you had 100 backlinks to your page, but they were all from websites that had nothing to do with beauty, such as farming websites and political websites, this would likely not be helpful to you.

In addition to these links being less valuable from an SEO perspective, they are less valuable from a common-sense perspective too. Ideally, you want backlinks so that people that are interested in what you have to say will come across your blog. People that come across a backlink about beauty on a farming website are probably not interested in learning about beauty, so they will not click on the link.

Even if they did click on the link, they would likely not engage on your page in the way that you want, such as purchasing your goods or signing up for your email newsletter. Thus, the importance of the profile of backlinks appears. Not only do you want to accumulate backlinks, but you want to accumulate them in the niches in which you do business, creating a profile that will increase the value and success of your operation.

Why Do You Need a Backlink Profile?

Backlink profiles are essential to your online presence for a multitude of reasons. First and foremost, they will help your SEO significantly. In addition, though, they also reassure you that the content, goods, and services you are putting out into the world are being valued. And, it is a great way to increase exposure and your overall customer base.

What is SEO?

SEO is the common abbreviation for search engine optimization. It is a content technique that helps individuals and entities with a digital presence rank higher in search engine results, such as Google or Bing.

Search engines are largely secretive about the algorithms they use to determine which websites are shown up first when someone types in a search. Based on the few things they release though, and the careful eye of professionals, people have made careers out of unlocking the secrets and figuring out how to rank higher.

You can have the best website ever, but if nobody visits it, then it will not matter. You have to partake in the practices that will make sure your site appears in results for people to click on. Popular SEO tricks include:

  • Including pictures and videos on your website;
  • Featuring high-quality and easy to understanding content without typos; and
  • Writing a unique CTA in headlines and in the title tag, etc.

By far though, one of the most helpful SEO tricks is to generate an optimal profile of backlinks. So, how to build backlinks for beginners?

How Backlinking Helps SEO

Even junior specialists following link building tips for beginners know that backlinking is the ultimate goal of optimizing a site for the search results page. Ranking algorithms exist largely due to issues of trust and reputation. Nobody would search on sites like Google if they received garbage when they hit enter. Thus, search engines want to make sure that they are displaying high-quality results that will actually help people.

One of the best ways to know if you can trust someone, or, in this case, a website, is if other people are trusting it. Thus, if someone is backlinking to your website, then that is a sign to the search engine that it too can link to your site in its results. The more other sites link to yours, the more trust a search engine feels it can trust you. It is like having hundreds of people talking about how great you are via word of mouth—only here, it is digitalized.

Ways to Construct a Backlink Profile

There are different avenues you can take to obtain backlinks for your digital presence. Some will be more beneficial than others. Contrary to popular belief, the backlink game is not all about quantity. Quality also matters a great amount. The following section will walk you through the different methods for link building, explaining how they differ and which methods are best.

Earning Links

The method that link building specialists strive for is organically earning links. This means that you are putting content on your site that is genuinely so good, others notice. And, they think it is worthy enough to cite in their content, even at the risk of losing some of their own viewers to you.

Let's say you run a beauty company that sells lipstick. An example of organically earning a link would be if a beauty blogger used your lipstick, was a huge fan, and just randomly decided one day to write an article about it, hyperlinking to your page that is selling the shade.

In a perfect world, this method would create your entire profile. It requires no expenditure of resources on your part, and the search engine algorithms will notice its genuineness. However, this is not how the real world works; eventually, you can expect to earn some authentic links, but you will always have to employ some of the following methods as well.

Requesting Mentions

Requesting mentions is the closest you will get to authentically earning backlinks. You would employ this technique by searching for other people's or company's websites that happen to mention your brand, product, or service already on its page. Then, you would reach out to the page manager directly and ask if they would mind hyperlinking your page to the words that they said about your business.

Professionals typically try and remember to backlink to others in the hopes that they will return the favor. However, link building for beginners is a lot to take in, and newbies often forget to do this.

There are different programs out there that are designed to make finding mentions easier; it is completely unrealistic to go through every site in a search result group to look for mentions. It is only worth engaging in this process though if you are a popular enough company that people are talking about you. This method will likely prove to be a waste of time for individual bloggers or start-up companies.

If you are a smaller business or a blogger that is just starting out, requesting mentions may be a great place for you to begin your link building strategy. Requesting mentions is exactly what it sounds like-reaching out to pages and asking if they would be willing to hyperlink a word or image back to you.

The reason this ranks third amongst the methods is that sometimes, search engine algorithms will be able to tell that these links were not earned, but rather, were asked for. The value ratio of one requested hyperlink versus one organically earned link is unknown, and anyways, it would depend on the search engine being used. For example, if you request a link for a link, the engine will see that two sites are linking to each other. And, will give this link less credit than one it knows was earned organically.

One way around this might be to request links in articles in exchange for providing them. However, this should be navigated carefully.

Business Deals

Junior specialists may be tempted by the ease of earning backlinks through business deals, the way that most other benefits in business are obtained. However, this will not always work out the way they hope. Search engine algorithms are extremely smart and will pick up on this trick like they pick up on all of the others.

If a search engine notices that the same two sites keep on linking to each other, then it will be cued into the fact that the mentions were not organically earned. As a result, the power of the hyperlink will be diminished.

A better way to do business deals is to build a strong network of managers. For example, let's say you are site A, and you know the managers of sites B and C. Instead of forming a deal with B to get a backlink to your site in exchange for providing a link to their site, you can cut C in on the deal. Then, you can arrange for B to provide you with a backlink in exchange for getting C to backlink to B's site. There are still ways for algorithms to pick up on tricks like this, but it will be much harder for them to do so.

Common Mistakes in Backlink Profile

There is so much to keep track of when managing a website, a lot can go wrong. Unfortunately, if you screw up in your backlinks, you are not just missing out on the opportunities that would have come your way had you not screwed up. You are also running the risk of being penalized and those mistakes haunting you into the future. Below are two of the most common and determinantal mistakes that can be made in the business of backlinking.

Maintaining Rigid Profile Boundaries

In link building for beginners, students are typically so excited about getting a link that they forget to pay attention to where it is coming from. However, the importance of maintaining a backlink profile theme should not be overlooked. While one hyperlink placed in a random place will not harm you, hundreds might.

Search engine algorithms are going to give the heaviest weight to backlinks that are from the cleanest profiles. Additionally, as mentioned above, it does not really do you any favors if the people who are coming across your backlinks are not interested in your website, products, or services.

Before you even begin to attempt building a backlink profile, sit down and write out what you want it to look like. Think about the exact types of sites that you should seek backlinks from. You can also think about the words and images you want to be hyperlinked. Getting backlinks placed over the keywords that your site relies on and pushes will be the most helpful for you.

Purchasing Backlinks in Mass Quantities

Paying for the occasional backlink is likely not going to backfire on you. However, if you are paying for large quantities of backlinks at a single time, you are going to run into trouble. Have you heard the saying what is easy is not worth it, and what is worth it is not easy? It applies here.

There are tons of websites on the internet offering link building by the hundreds in only a week. Some sites will even advertise that they can get you thousands. However, unless you are a business behemoth such as Harvard University or Victoria's Secret, it will be impossible for hundreds of quality links to be directed back to your site in only a week.

Most of these hyperlinks will likely come from farm webpages that are not actually visited by anyone, have no value, and have no theme. Thus, the search engine is going to know not to count any hyperlinks that are coming from a site like this. Furthermore, it will be smart enough to know the place these hyperlinks lead to purchase the links, and will penalize the purchaser. Buying mass quantities of backlinks will not only be unhelpful to you, but it can also end up hurting you.

Should You Agree to Provide Backlinks?

In the same way that you are trying to get backlinks to your site, others are as well. And, just like you are begging for others to backlink to your page, others will be begging you too. Should you say yes? How often should you say yes? What are the pros and cons? This section will answer these questions for you, guiding you on the proper give and take for these business dealings.

H3 Pros of Agreeing to Provide Backlinks

One of the pros that are commonly overlooked in providing others with backlinks is that you can tap into some of their hard work. They are obviously going to be engaging in SEO to try and get ranked as high as possible. By linking to the sites of others, the search engine algorithms may credit you with some of their keywords, and associate you with the credibility of the site that you are linking to.

Agreeing to help others will also help you to build your professional network. Then, as briefly discussed above, you can use this network to your advantage. The last thing you want to do is earn a reputation for never proving links, as then, no one will ever want to provide you with links either.

And, this will also give your site more credibility. Search engine algorithms will be able to tell that you are well connected with your niche community and that you have done your research and know what else relating to your business is out there.

Cons of Agreeing to Provide Backlinks

While you do want to agree to provide some link building specialists with hyperlinks, there are definitely cons to doing so. For example, if you are not careful about who you are saying yes to, then you could dilute your profile. Let's return to the example of a beauty blogger. If you start providing backlinks to lots of random farming and political websites, then the algorithms will begin to think that you are just a spam site and rank your site lower.

Another major con of helping out others in your strategy is that you might lose page viewers. If you link to content that has more value to a user than what you are providing, then when they click that link, they may not return to your site. The optimum outcome of providing backlinks is that your users click on the link, scan it for what they wanted or needed, and then return to your site. Hopefully, in addition to encouraging you to offer links smartly, this also incentivizes you to produce the highest quality site possible.

When You Should Backlink for Others on Your Site

Based on the above information, you will have to assess whether or not you should provide someone else with a backlink based on your unique situation. You definitely do not want to overdo it. However, providing 1-5 quality backlinks on a page on your site based on how large it is might suffice.

The good thing about the world of digital management is that it is eventually forgiving. You can try experimenting with different amounts and profiles until you find the one that works the best for you. There is a reason that people make entire careers out of learning link building. It is complicated, and there is no one size fits all answer!


Perhaps you came across this backlinks for beginners article not even being familiar with the term backlink. Now though, you are equipped with all the tools and useful link building tips for beginners to go ahead and start accumulating them for your own digital presence. If it sounds like the process will be too time-intensive for you though, do not fret, as you have options!

LinkChecker Pro has been in the business of backlinking for a long time now and would be more than happy to help you simplify your work and increase the productivity of your SEO efforts by constantly monitoring links.

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Importance of Backlinks in 2023

It's no secret why backlinks are important for SEO. In fact, they're one of the most significant ranking factors for Google. Backlinks are crucial because they act as votes or endorsements for your website. The more backlinks you have, the more popular your site is in Google's eyes.

But why are backlinks important in SEO? And are backlinks still important in today's SEO climate? In this article, we'll answer those questions and more. Keep reading to learn everything you need to know about backlinks and why they're essential for your website's success.

What Are Backlinks & Why Are They Important?

A backlink is a link from another website to your site. Backlinks are also sometimes called "inbound links" or "incoming links". But why is backlinking important? They're essential because they help search engines like Google understand two things:

  • The quality of your site;
  • How popular your site is.

Google looks at the number of backlinks your site has as a signal of its quality. The more backlinks you have, the better. That's because having lots of backlinks is a good indicator that lots of people find your site valuable and worth linking to.

Google also looks at the quality of the websites linking to you. If all the sites linking to you are high-quality, that's a good sign that your site is also high-quality. On the other hand, if you have lots of low-quality backlinks, that could hurt your site's ranking.

Why are backlinks important

How Are Backlinks Earned?

Sometimes websites may link to your website without any effort on your part, meaning no link building practices were implemented. This is called a "natural link" and it's the best kind of backlink there is.

Natural links are valuable because they're not easy to get. They happen when someone likes your content enough that they decide to link to it on their own accord. That means you didn't have to ask them or pay them to do it. They just did it because they thought it would be useful for their readers and it could also add value to their site.

So, how can you increase the chances of getting natural links? By creating high-quality content or services that people will want to share. If your content is interesting and useful, people will be more likely to link to it on their own. So focus on creating great content, and the backlinks will follow!

Reaching out to high-quality websites and asking them to link to your content is a great way to get backlinks. But it's not always easy to get a response from them. Sometimes you reach out to them, and they don't respond. Other times, they might be interested in linking to your content but want you to do something first.

That's where guest posting comes in. Guest posting is when you write a blog post for another website and include a link back to your own site. Not only does guest posting help you get backlinks, but it also helps you build relationships with other bloggers and webmasters.

If you're having trouble getting high-quality websites to link to your content, try guest posting on their site. It's a great way to introduce yourself and show them what you can offer.

People who share links to your website are a great resource for getting backlinks. Why? Because they're already interested in what you have to offer, and they're more likely to link to your content if they like it.

So how can you identify these people? By looking for websites that are already linking to your content. If someone has shared a link to one of your blog posts or articles, they're more likely to share a link to another one of your posts or articles.

That's why it's important to track the links pointing to your website. A tool like Link Checker Pro can help you do this by keeping track of the latest links pointing to your site.

By identifying people who have shared links to your content, you can reach out to them and ask them to share a link to another one of your posts or articles. This is a great way to get more high-quality backlinks from people who are already interested in what you have to offer.

Automatic backlinks are the easiest type of backlink to get because you don't have to do anything except run the program or script. All you need is a list of websites, and the program will automatically create a link back to your website on each of those websites.

The main benefit of automatic backlinks is that they're fast and easy to create. You can create thousands of them in just a few minutes. And since they're all created by a computer program, they're all exactly the same.

That's why they're often referred to as "spam links" or "spam backlinks." They're not natural, and they don't contribute anything to your website. In fact, they can actually hurt your website's ranking in Google's search results.

So why would anyone want to use them? Because they work! Automatic backlinks can help you increase your website's ranking in Google's search results very quickly. But the trade-off is that they're not very effective in the long run.

If you're looking for a short-term boost in your website's ranking, automatic backlinks are a great option. But if you want long-term success, you should focus on creating high-quality, manual backlinks instead.

Numbers vs Quality

Not all backlinks are valuable. Therefore, having a huge amount won't necessarily rank you higher. In fact, some backlinks can actually hurt your site's ranking.

Here are a few types of backlinks that you should avoid:

  • Links from low-quality websites; a website that is spammy, not SEO friendly, and doesn't have many backlinks pointing to it itself.
  • Spammy links; these are links that have been created by a computer program for the sole purpose of increasing a website's ranking.

How Important Are Backlinks That Are High Quality?

Of course, not all backlinks are equal. A link from a high-quality website will be more valuable than a link from a low-quality website. Getting links from high-quality websites in your niche is the best way to build valuable backlinks that will help improve your SEO. That's why it's vital to focus on earning backlinks from high-quality websites relevant to your niche.

Relevance is key because Google looks at the topic of the linking site when deciding how much value to give your backlink. If the linking site is relevant to your site, Google will assign more value to your backlink.

Backlink Maintenance

There are a few things you can do to ensure you don't lose valuable backlinks:

  • Monitor your backlink profile regularly. Use a tool like Link Checker Pro to track your backlinks and look for any that have been removed.
  • Reach out to the site owner if you notice a backlink has been removed, is pointing somewhere else now, or anchor text has been changed. Ask them why they changed it and see if there's anything you can do to get it reinstated or changed back.
  • Make sure your website is high-quality and worth linking to. This will help prevent other sites from removing their links to yours. To get a high-quality website, you want to create unique and relevant content. You will also want to make the website SEO-friendly by using the correct anchor text and optimizing your search metrics for search engines to find you.

If you're careful about SEO, your backlink profile, and maintaining a high-quality website, you should be able to keep most of the links you've built up over time.

Dofollow vs Nofollow

When a website links to another site, they're essentially vouching for that site. Google uses these backlinks as signals to help them understand the quality of websites.

If a website links to yours using a "dofollow" link, that's a good sign. It means they trust your site and think it's high-quality. These types of links will help improve your SEO.

On the other hand, if a website links to yours using a "nofollow" link, that doesn't necessarily mean they don't trust your site. Nofollow links are often used by sites that can't vouch for every site they link to (like directories and resources). These types of links won't have a big impact on your SEO.

In general, you should focus on getting dofollow links from high-quality websites. Check out our Dofollow vs Nofollow article to delve deeper into these concepts.

Niche Indicators

It's important to realize that there will be different niche indicators depending on its competitiveness. Domain Rating Ahrefs are used to build up a link profile and so a link profile's relative strength. If your domain is ranking low, your Ahrefs score will be closer to 0 which means your link profile needs work.

Referring domains are used as a metric to increase Ahrefs rating, and increase your overall relative strength. By linking to relevant niche websites you'll increase your link juice and overall profile ratings. Remember the key here is to link to ‘relevant' content.

Organic traffic is then influenced through your overall link profile. When ratings go up, more people can find you in search engines as your pages will be ranking higher for their keywords. This is also true for the regionallity of your profile and the more links you get from local domains, the better you will rank.

Overall these three metrics are used to find any gray links that are linking to irrelevant content niche articles, so you can turn them into no follow links and prevent your site from looking spammy and of low relative strength.

Take Home Messages

So, you ask why are backlinks important for SEO? Because they help Google understand the quality and popularity of your site. The more high-quality backlinks you have, the better your site will rank in Google's search results.

To earn valuable backlinks, focus on building relationships with other website owners and creating content that is high-quality and relevant to your niche. By doing this, you'll be more likely to earn links from high-quality websites that will help improve your SEO.

Backlinks from websites that are high-quality and relevant to your niche will improve your website ranking. Topic relevance is essential because Google checks the subject of the site linking to yours when deciding how much value to give your backlink. If the linking site is related to yours, Google will place more importance on your backlink.

Monitoring your backlink profile regularly and maintaining a high-quality website are the best ways to ensure you don't lose valuable backlinks.

By following these tips, you should be well on your way to creating a high-ranking website through backlink building, especially now you know the importance of backlinks in SEO.

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Backlinks Management: All You Need to Know

On the surface, it seems that building backlinks is easy, and that is where most people focus all of their attention. The real challenge comes when you have to manage all these backlinks. There is a lot more to backlink strategy than initially meets your eyes. Backlinks need to be managed, not only by making more but further by looking after the precious ones you already have. Most websites focus on the former, but the latter is very often neglected.

Backlinks have a tendency to break, for which there can be a number of different reasons why. Website owners can delete backlinks which would render the link broken as well as this typing mistakes can happen, they can change your links to nofollow links and backlinks are sometimes prevented from being indexed altogether. With it being off-page SEO, sometimes this is completely out of your hands and without backlink management software, you would be unaware of these errors occurring.

With this at the forefront of our thought process, some sort of backlink management software is becoming an ever-needed necessity in the SEO world. Here we will discuss how to manage your backlinks using Link Checker Pro. We will cover different aspects of backlink management, including why you should manage them, the different types of links, and how to use backlink management tools like LinkChecker.Pro to improve your website's overall profile.

Why Bother Managing Your Links?

With backlinks being one of the highest deciding factors in website rankings, it is essential to have and maintain as many high-quality backlinks as possible.

There are many reasons why you need to actively manage these backlinks. Some of the most important reasons include:

  • To protect your existing links.
  • To review incoming links and determine their quality.
  • To build more dofollow and nofollow connections with link-building strategies.
  • To perform competitor backlink analysis.
  • To improve your website's ranking in SERPs.
  • To increase traffic to your website.
  • To improve your website's authority

Link Quality

Link quality is a huge deciding factor in your ranking. It's all well and good having 1000's of connecting sites, but if these backlinks are low-quality - or as we like to call them 'trash-links' - then this can actually have a detrimental effect on your site's authority.

The text you make clickable (hyperlink) should be relevant to the page it's linked to. This is called anchor text, and google rates websites higher when their anchor text is accurate. In other words, if a potential customer clicks on a hyperlink that says "dog toys" they should be brought to a page with information specifically about dog toys.

Checking up on your anchors allows you to make sure the connecting links stay relevant and of good quality.

Broken Links

When a backlink is no longer working, this is considered broken. This can happen for many reasons - the most common being that the site you're linked to no longer exists, or the URL has been changed and the old one not redirected.

A broken link is bad for a few reasons. Firstly, it gives your users a poor experience as they click on a link expecting one thing but are brought to another, or worse, a 404 error page. Secondly, it tells Google that your website is not well-maintained, which will hurt your rankings too.

Backlink Types: What's the Difference?

There are two main forms of backlinks: dofollow and nofollow. Dofollow links are the most valuable type of link because they pass along what is called "link juice". Link juice refers to the strength of the link that is passed from one site to another.

Nofollow links don't pass along link juice. They are generally used as a way to prevent spammers from getting too many links from your website by telling google crawlers not to follow them. Nofollow links are less valuable than dofollow, but they still have some value for SEO.

Text anchors are one thing, but other types of backlinks include image and javascript links. Both of these are crawled by google and may or may not give link juice depending on their dofollow / nofollow value.

How to Manage your Backlinks

Why Use Link Checker Pro to Manage Backlinks

Monitor Backlinks

The first and most important reason to use Link Checker Pro is to monitor your backlinks. You can see when a new backlink is built by your link builder and you can also see when an existing backlink disappears or gets a problem.

Manage Link Builders

Another great reason to use Link Checker Pro is to manage your team. If you have a team of people working on building connections to your website, you can track their progress and see how many links they are building each week.

Analyze Backlinks

Link Checker Pro allows you to comprehensively analyze your backlinks. You may evaluate current data on the quantity and quality of backlinks, their changes, types, anchors, tiers, and much more. Plus you can manage up to several projects at a time.

Build High-Quality Backlinks

Domains and URLs, as well as IP addresses, are tested during batch analysis. URLs are also checked for their crawlability, indexability, and Google index presence. You can also integrate Ahrefs and Majestic if users connect their accounts.

Important Link Metrics You'll Need to Track

Before we dive deep into using Link Checker Pro to manage your backlinks, it's worth having a look at what metrics are crucial to keep your eyes on.

The Referring Domain

The first metric to focus on is the referring domain. It shows the details of the domain that's linking to your website. Reviewing the linking domains will give you an idea of the quality of links that are pointing to your site and allow you to remove any that will have negative ranking effects.

Anchoring Text

The anchoring text is the text that is used to link to your website. It's important to keep an eye on this metric because it can give you an idea of what keywords are being used to link to your website. Even though you may not have much control over this, it has been known for people to change their anchor text if you ask politely.

Do-follow VS No-Follow

Knowing the amounts of each is good practice to understand which areas you need to focus your efforts on more.

How to Maintain a Healthy Backlink Profile

Maintaining a healthy backlink profile is important for any website that wants to rank well in search engines. To keep your backlinks healthy, you need to regularly monitor your backlinks and make sure that none of them are causing negative ranking effects.

You should do this by evaluating your backlink profile regularly and making changes as needed. You can do this through software such as Link Checker Pro.

How to Manage Your Backlinks Using Link Checker Pro

The four main stages of backlink management are:

  1. Protect
  2. Review
  3. Grow
  4. Analyze

You do this through the following features of Link Checker Pro:

  • Backlink Analytics
  • Performance Review
  • Alerts & Reports
  • Batch Analysis

1. Protect Existing Links

Almost every SEO specialist says that the first stage of backlinks management is to protect your existing links. This means monitoring your backlinks and keeping an eye on any that disappear or get problems.

Backlink Analytics within Link Checker Pro gives you a quick overview with easy-to-follow charts that give you a quick view of your overall performance. You can then dive deeper into each problem that you spot directly within the software.

2. Review Incoming Links

The second stage in the SEO process of backlink management is to review your incoming links. This means evaluating the quality of the links that are pointing to your website and removing any that will have negative ranking effects.

By clicking on the icon with two little men in the top right of your home screen you'll be taken to the performance review tab of Link Checker Pro. From here you can view a quick bar chart overview of the different links and an in-depth analysis of anchors and link types.

3. Build More Links

The third stage of backlink management is to build more links. This means using link-building strategies to increase the number of high-quality anchors that are pointing to your website.

When a problem backlink occurs, alerts and reports allow you to see the broken links in real time which can be customized to be sent to your email and/or telegram at specified times and days of the week. The batch analysis further allows you to break down which sites are giving strong backlink juice to your website, and you can decide on where to divert your resources.

4. Competitor Backlink Analysis

The fourth stage of backlinks management is competitor backlink analysis. This means analyzing the backlinks of your competitors and trying to "steal" them. You can do this via batch analysis and use this data to prospect for new backlink building opportunities.

Backlinks Management: What SEO Tools Do You Need?

To effectively manage your backlinks, you need the right tools. But with the complexity of SEO these days, what do you need and what can you shut the door on?

Free Tools

If you can get things for free, why bother paying?

Google Search Console - This is free to use and shows you what information the search engine has on your site.

Google Analytics - It allows you to monitor your organic growth from the SEO strategies you have implemented.

Paid Tools

You can only get so far with free tools out there. If you want a complete solution, then you're going to have to spend some money, but it'll be totally worth it as you will start to rank high, thus proportionally increasing revenue.

Link Checker Pro - The all-in-one link management tool helps you with every stage of backlink management. It's easy to use and has a wide range of features that will help you effectively manage your backlinks.

Semrush - This is a paid tool that gives you insights into the best keywords to target for your given niche. It gives you the tools to completely research your chosen market to get off on the correct foot from day one of your SEO journey.

Ahrefs - One of the most comprehensive tools on the market, Ahrefs is unrivaled in its ability to give you detailed insights into your competitor's strategies and how you can beat them at their own game. You can research your keywords, audit your website and track your ranking, to name but a few of Ahrefs' features.


The bottom line is that SEO is complicated and there isn't a one-size-fits-all approach. What works for your site may not work for someone else's. What we do know for sure is that backlink building plays a crucial role in a site's rankings and without consistently attending to them, you can't expect your site to rank well on the search engines.

Link Checker Pro offers a comprehensive set of tools to help with backlinks management. If you're serious about ranking high up and want to take your SEO strategy to the next level, then Link Checker Pro is a must for you.

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