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Casino Backlinks: Full Link Building Guide

Achieving casino backlinks is quite effective in increasing the trust and authority of a page, which can help it rank for highly competitive keywords in organic search results.

Casino Backlinks: Where to Get Casino Backlinks?

You will be hard-pressed to secure a 'cheap' casino backlink from a trusted blog. And the first mistake that you can make is going after low-cost backlinking opportunities. It’s a sure way of increasing Google's scrutiny as the only sources of low-cost links are sites with low domain authority. 

Casino backlinks guide

The sites may be in unrelated niches and with foreign audiences. It's actually better to have a few high-quality backlinks than many toxic links. 

As you also undertake casino backlink buying, leaving footprints— any indicators of a link building scheme—will be another fatal mistake regardless of the link building technique you choose even if it's relatively 'safe' like guest posting. 

There's a lot more to know, and this casino link building guide will give you a better understanding of how to achieve casino links, and point out potential mistakes you should avoid. Let's dive in. 

Why Are Casino Backlinks Important?

A casino backlink is generated when a third-party site links back to a website in the online casino niche. Links mainly originate from homepages, directories, forum comments, blog articles, news pieces, and even press releases syndicated on PR networks. So, what is the importance of backlinks

Helping SEO

With so many websites providing similar content and services, there is no way for search engines to tell which websites to trust for information. 

The main way Google assigns trust is by looking at how many websites are linking to a particular service or resource. A high number of backlinks suggest that the page can be trusted and that it would match the searcher's intent—be it transactional, navigational, or informational. 

Making Your Brand More Recognizable

Backlinks on third-party sites can increase the amount of referral traffic. The new visitors will become acquainted with the brand. Additionally, backlinks improve the rankings of the linked page and positively impact other pages as well. The site will appear in more search results, and searchers will grow more accustomed to it. 

Where to Find Casino Backlinks?

If you need gas for your car, you can simply drive to your nearest gas station. But figuring out where to get links for casino sites is not so obvious. 

Where to Find Casino Backlinks

As Google frowns upon the practice, many sites that do actually sell links will not put a banner on their homepage advertising link building opportunities. You need to reach out to them. But remember the thing about leaving footprints. It is better to avoid using your company or corporate email to scout link building opportunities. 

Let's assess some of the methods of acquiring links that involve a transfer of value. 

Exchange of Links

The technique doesn't exactly entail trading links. And as a matter of fact, it tends to happen quite naturally.  

An Ahrefs study revealed that nearly 74% of domains driving more than 10k in organic traffic every month had reciprocal links to each other. Given this, exchanging links may not trigger Google suspicions if it's done as naturally as possible. You should: 

  • Choose casino niche sites; 
  • Avoid cross-linking with relatively new sites with a spammy backlink profile; 
  • Avoid participating in link exchange groups where sites have a lot of overlap and congruity; 
  • Generate powerful backlinks to new content gradually and not at the same time; 
  • Acquire backlinks for casino websites through other means before improving them with link exchanges. 
  • Place the link on a relevant page and contextually in a way that improves the user’s experience. 

You may need to reach out to another webmaster to exchange casino backlinks. Ensure that the other person is trustworthy and professional and that their website does not raise any red flags. 

Note: It’s preferable to use link exchanges in combination with other methods as there is a possibility that your website may be penalized if they are utilized excessively.

You can also participate in a three-way or ABC link exchange, where three websites are parallelly linked to each other to reduce suspicions. 

Paid Links

There are two primary ways of acquiring a paid link. Firstly, you can perform outreach guest posting, where you submit an article to another website and the article will have a contextual link to your preferred page. 

Niche edits or link insertion is the second way of acquiring paid links. It means inserting your link into an existing page that's already indexed, ranking for search terms, and with backlinks of its own. 

What is the process of getting paid links? Some steps to take are the following: 

  1. Research websites in niches that naturally link back to online casino sites. The most obvious choices would be casino blogs or poker sites; however, the majority of casino backlinks are acquired from websites related to lifestyle, sports, gaming, technology, entertainment, etc. The sites have to meet the quality criteria that you will specify.
  2. Contact the site administrator and pitch your suggestion. For instance, if it's an affiliate gambling site that has published a list of top online casinos in your region you may ask for a chance to be included.
  3. The site administrator may reply to your requests and provide you with the requirements and pricing guide. You may have to negotiate so that you can save money and stretch your budget over the long haul. 
  4. If required, you will hire someone to produce and edit the content. 
  5. You will then submit the link. 
  6. The link placement has to be monitored constantly using backlink manager software to ensure that the other party has not wrongly removed it or made any errors while posting it. 

You can build your capacity in-house to facilitate the process of getting links. But it can be much easier and scalable to work with reputable casino link building services with their own teams of specialists, content writers, technical SEO experts, and programmers. 


Private blog networks or PBNs are artificial websites created for the purpose of passing link juice to linked domains. 

The process of building a PBN starts with finding domains that are expired or sold at an auction and have good domain authority earned from other websites pointing back to them. Like any other domain, it has to be hosted, and additionally, you may need to produce articles. It's from these articles that external links to other websites are generated. 

There are two main approaches for getting links from PBN sites. You can do it yourself or buy PBN links from a trusted service. The latter route is more favored as any mistake can attract strict penalties. But it's paramount to find a trusted provider. 

What can you look out for to find a trusted source? 

  • The articles need to be high-quality, unique, and niche-related, either written by a human author or AI-generated (in which case you have to ensure proper post-editing). 
  • The vendor should have a broad network of sites, so you can receive links from a niche-related site. 
  • PBN sites need to have a sufficient number of referring domains. The more referring domains the more expensive the PBN link will be. 

How to Choose Qualitative Backlinks for Casino Websites?

We have already looked at some tips that you can use when evaluating paid links or PBN links. Let's delve further into link building tips you can use to determine the quality of the referring domain.

Organic Traffic

It's imperative to buy links from websites generating consistent organic traffic from search results and other sources. At the least, the website should be generating 1,000 visits per month. 

You should further determine the quality of the organic traffic by looking at the following:

  • GEO

Quality websites will have the closest overlap in the audiences you want to target. 

  • Traffic Growth

Watch out for any recent drops in traffic that may indicate a Google penalty. You should also be careful about any recent spikes. 

  • Top Pages

The best websites will have top pages ranking among the first results for certain keywords. 

If you're using Ahrefs for your analysis, here is a quick table showing which tool to use:



Ahrefs tips

Checking the organic traffic of a site

Site Explorer > Overview 

Assessing traffic growth

Overview > Organic Search (Show all countries)

Checking if the site is already linking back to your website 

Go to Linked Domains and search for your site’s URL

Comparing the number of linked domains vs referring domains

Use the Quick Batch Analysis tool


You can use some free tools by Ahrefs including Traffic Checker, Website Authority Checker, and Backlink Checker to get insights about the sites you’re analyzing. 


Domain Rating

The domain rating is a metric coined to measure how strong and authoritative a website is. It's based on the quality and quantity of backlinks pointing back to the website.

Sites with a high DR score share some characteristics: 

  • They have lots of unique domains linking to the website; 
  • The referring domains have high authority. 

The minimum score may differ depending on which SEO tool you're utilizing. But ideally, it should be 20+.

Website's Niche

When evaluating where to get casino backlinks, think of niches where it's possible to generate a natural link back to a casino website. Websites in the following niches may be preferable: 

  • Online gambling industry 
  • Poker
  • Gaming
  • Sports betting
  • Lifestyle and entertainment
  • Travel
  • Sports and culture
  • Business and finance
  • Cryptocurrency and blockchain
  • Technology
  • Product and service review sites


Casino Link Building Guide

You should have a strategy before performing paid link building. The strategy will dictate the approaches you'll use to get links and answer crucial questions like how many links you need. 

Casino Link-Building Guide

1. Analyze Your Competitors

Before building links, figure out who your main search competitors are. Find out their domain rating score, the number of referring domains, where links originate from, if they're using PBNs, etc. You can even find link building opportunities from competitor analysis and replicate methods that are working for them. 

2. Create a Link Building Plan

The link building plan should outline the techniques that you want to implement in order to generate backlinks for casino websites. For instance, do you plan to perform outreach guest posting or niche edits on existing articles? 

The plan also acts as your casino link building guide as it further specifies: 

2.1 Links Amount

How many links are you planning to generate? The simple way to figure this out is to get an average domain rating score of your top competitors. For instance, all your top 10 competitors may have an average domain rating of 50. Next, work out how many casino backlinks you’ll need to get to achieve this score. 

Note the distribution of DR scores in the referring domains. For instance, you may need up to 60 referring domains, with at least ten links coming from domains with at least 50+ DR. 

2.2 Requirements for Link Building Websites

The plan must also specify the requirements for the link building websites you will partner with. Here are some baseline recommendations:

  • Monthly traffic: 1000+ visitors
  • Traffic consistency: no big dips and spikes in the last three months 
  • Domain rating: at least 20+ on Ahrefs
  • Number of linked domains vs referring domains: Ideally, the number of linked domains should not exceed two times the number of referring domains. 
  • Number of links to other casino sites: Not more than 5% of linked domains as it may indicate that the website sells plenty of links to other gambling and casino companies making their link scheme more obvious. 
  • Number of referring domains for PBNs: At least 10 and the content should be high-quality. 
  • Additional requirements: The website must be in a relevant niche and language. And it should not label posts as sponsored or paid. 

3. Create an Anchor Text Plan

Google utilizes the anchor text to better understand what the linked page contains. 

Being aggressive with the anchor text entails using an exact-match anchor text with descriptive keywords. This may be okay if you’re linking from high-quality sources and once your site is more established. But you may need to be careful as over-optimizing the anchor text can result in a penalty. It's best to have a mix of anchor text to appear as natural as possible. 

If your site is relatively new and if you’re linking from PBNs, it’s better to use branded, generic, and partial match anchor text. 

4. Post Links and Enjoy the Results

After posting the links, you should start enjoying the results once the referring domain starts passing link juice. You can see an immediate boost in several weeks, or it could take several months. 


How Not to Lose Your Money and Optimize Your Budget?

It's quite possible to waste your money on low-quality links that Google will just ignore. Similarly, you may end up spending too much money on a few casino backlinks. 

The following tips should help optimize your budget and ensure that you don't waste resources: 

1. Use LinkChecker PRO for Backlink Monitoring

Purchasing links is built on trust and, in certain situations, the link provider may abuse that trust by removing your link prematurely or not following up on their promise. Casino backlinks are certainly not cheap, and you need to do your best to monitor if the link was added or if it was erroneously tagged as no-follow. You also need a bulk backlink checker to constantly monitor all your links in real-time. 

LinkChecker PRO is the ideal tool to track and analyze your links. It has proved useful in numerous situations, helping users recover links worth $14,000 by making users aware of link removals and giving them ample time to initiate PayPal disputes.  

2. Find Cheaper Websites for Casino Link Building

Cheaper link building opportunities do exist. They are a bit harder to find and will require you to be more proactive in your approach and cast a wider net to find opportunities that others in the industry are not going after. 

That said, you should be careful about cheap links, particularly where the site owner is too greedy and is trying to raise all the money they can from selling links.

3. Don't Be Afraid to Negotiate the Price with Site Owners

If you receive the rate card from the site owner, there's always room to negotiate a lower price. The worst answer you can receive is “No”.


Bottom Line 

The links that you buy for your casino website can appear as natural as other links. Just steer clear of leaving footprints and only work with high-quality sources. 

You should keep tracking your links after placement using a link monitoring tool like LinkChecker PRO. It’s full of features and can meet the needs of any agency with several team members and link building specialists. Test it out for free by claiming your free trial.



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How to Manage SEO Team?

If you are in need of an effective, resourceful, and creative SEO dream team, there's nothing wrong with seeking advice on how to manage an SEO team from the very beginning. You'll be able to achieve the desired results in the shortest amount of time if you're armed with practical recommendations.

Starting an SEO team from scratch is not difficult; all that is required is a thorough understanding of the process. You must surround yourself with the right team members, manage their work correctly, set the proper goals, and use special tools to reach them. For example, link builders need a powerful backlink management tool to cut down on their daily tasks and help them plan their outreach strategy.

How to manage SEO team?

But succeeding in SEO team leading can also be a challenge for someone with experience managing an in-house team or SEO agency. This guide is aimed at assisting you in resolving any issues regarding building and guiding the SEO team in order to make its workflow efficient and run smoothly.

Choose the Right Specialists for Your SEO Team

First and foremost, to learn about managing an SEO team, ensure you have proficient specialists to rely on. While choosing them, consider your business priorities and the organization's capabilities. When composing a team, choose individuals with technical and creative SEO skills. Such a team will perfectly complete various interesting and complex tasks, performing in synergy.

A well-built team consists of SEO specialists, web developers, outreach and link building experts, SEO managers, and content creators like copywriters or proofreaders. If your team is strong, they're agile in reacting to new information, focusing on it, smartly combining their strengths and experience, and quickly adapting to plans. Remember to include all of your employees in important business decisions, like the launch of a new product or the start of a project in content marketing area. The company's goals will be met by such an in-house SEO team that builds and tweaks an SEO strategy and measures the results.

Where to Find?

Once you know what individual team members you need, you can start looking for them and interviewing them. The most common issue arising about gathering highly transparent team is where to search for your desired talents.

There're many sources to tap for finding employees for your SEO organization. These include placing ads on online job sites, asking friends, family, and colleagues, and working through talent agencies. Consider searching regular team members through the following convenient platforms:

  • Zip Recruiter and Indeed are good resources for placing general job listings.

  • Mediabistro and ProBlogger are helpful sites for finding authors and proofreaders to create content.

  • Upwork and Fiverr are fine if you're looking to hire freelancers at a reasonable price.

  • LinkedIn Jobs is best known as a professional networking service, as its search function can help you find job seekers with the required skills in digital marketing and location.

When you post to job boards, remember that the quality of potential employees you attract to your future SEO department is directly connected to the quality of job listing. Higher-quality candidates won't apply if you post a dull or off-putting job vacancy.

How to Choose Team Members if You Don't Know SEO?

Unsure of the search engine optimization procedure itself but curious about how to manage an SEO team and find top candidates? In that case, learn about each professional's job duties in general. For example, you can read about Linkbuiding for beginners to provide yourself with knowledge about backlinks' importance for the site. After that, hiring and managing linkbuilders will be much easier.

One common and effective hiring strategy is to look for people based on their overall skill set and then train them in your specific requirements and workflow. You can also check for portfolios or previous clients' references if there're any. It'll help understand what kinds of projects candidates were involved in earlier and whether their general work experience aligns with your project values.

Ask the candidate to complete a simple test task. It'll allow them to demonstrate that they're qualified for the position they're applying for. It can be something like a site audit for an SEO specialist or a link article for copywriters. If the task was completed satisfactorily, conduct an interview and focus on the job seeker's interpersonal skills.

Use Tools for Managing SEO Team

Use Tools for Managing SEO Team

There are many tools that SEO professionals can use to perfectly measure and control the process of optimizing websites. But there's one helpful tool most companies usually forget to implement. In the same way that SEO specialists use SEO tools to do their jobs, SEO managers can use tools to manage their performance effectively. If the first one helps save your employees' time and effort by automating or speeding up some of the time-consuming tasks, the second is useful for preventing project chaos, organizing and delegating tasks, and setting deadlines.

This is a table of tools that can help manage the SEO team's progress much better. Try them to determine which will make the SEO team's performance more focused and productive.

Tool Features Trial Period Provided
LinkChecker PRO
  • backlink monitoring;
  • a useful link building dashboard;
  • batch analysis;
  • performance review of the projects;
  • assesses the links on a webpage.
On-request trial available
  • creating task boards;
  • setting rules for automating tasks;
  • integrating with file-sharing platforms (like Google Drive);
  • creating project templates;
  • organizing and assigning tasks in lists;
  • customizing workflows;
  • tracking a team's progress and workload;
  • mapping work out over time.
Free plan available (for teams of up to 15 people)
  • arranging tasks by priorities;
  • organizing tasks by boards;
  • organizing roadmaps for various campaigns;
  • connecting apps into workflow (like Dropbox or Slack);
  • setting stages of projects progression ("Done," "To Do," "Doing," or custom option);
  • delegating tasks by cards with a to-do checklist;
  • mobile app available.
Free plan available (up to 10 boards)
Zoho Projects
  • planning projects by developing a tasks breakdown structure;
  • scheduling, managing, and tracking all the tasks;
  • tracking each issue's real-time progress;
  • tracking work hours and billing clients;
  • visualizing the progress with unique Gantt charts;
  • mobile app available.
10-day free trial (up to 3 users and 2 projects)

Check out also the Best SEO Tools expert guide by LinkChecker PRO if you need to look at more tools (like Google Search Console) with the detailed descriptions provided, and also remember to explore the LinkChecker service peculiarities. It's constructed in a way to be intuitively simple and useful for SEO experts, link builders, project managers, etc.

Choose Goals and Reach Them

One of the main reasons projects go wrong and take longer to finish is that the set goals are unclear. It's in the best interest of both the employee and the organization to set clear, measurable goals. Yearly goals can be defined for the whole team, while monthly goals are for each subteam. Additionally, it's a good idea to encourage each team member to develop individual weekly goals.

When learning how to manage an SEO team, think about motivation as a key indicator of effectiveness. Goal-setting strategies can enhance employees' motivation, productivity, and optimism in the workplace. If you're office-based, goals can be publicly displayed on the boards. In that way, you bring a sense of direction and teamwork to each team member.

How to Choose the Goal?

You must establish realistic goals, especially at the project's outset. Look at past data and analytics and use that information to predict future performance. Set specific, measurable, and trackable objectives, and analyze your competition.

Regarding the link builders managing, specify the goal correlated to referring domains' authority. The emphasis in the work of the entire department must be on quality, not quantity, which means getting valuable links rather than just getting numerous ones that might be of poor quality.

The constant changes in Google's ranking algorithm can significantly impact SEO performance, decreasing traffic growth or organic traffic conversions. So, be open to change, and remember to review and adjust your goals every three months.

Delegate Tasks to Your Specialists

When managing an SEO team, creating subteams for separate processes is most reasonable. After this separation, everyone in a subteam of the SEO department has a role to play and micro-goals to focus on for the whole team's success, like on- and off-page SEO, etc. By giving tasks to subteams, SEO projects will be more likely to be finished on time and on budget.

Despite strong technical SEO skills, SEO specialists are highly creative individuals. They're independent and prefer to take responsibility for their work and methods. That's why smart SEO management is also about avoiding all the team members' micromanagement, as it leads to common tension.

How to Manage LinkBuilding Team?

Linkbuilding is one of the best ways to improve your company's reputation and boost your future clients' traffic. But you should know that only hiring link builders is not enough. A strong team working harmoniously is more critical than each "star" link builder working separately. That means the link builders managing process is a crucial point itself.

Linkbuilders are often paid based on performance, so they try to create as many backlinks as possible. If there isn't proper management, things like contacting the same site and building links for the same domain or client often happen. Such things cause team frustration and can smash profits. The team lead must implement linkbuilders publishing control and encourage the team to use particular tools to overcome the technical SEO issues and others. Opt for a multi-functional project management tool with performance dashboards and a monthly reporting system to track the team's performance. A well-liked example is the Asana work management platform, which we have already mentioned in the "Team Managament" section above.

Control Linkbuilders Publishing

SEO is a complete solution to generate traffic increase and sales conversions. Thanks to sophisticated SEO strategies and successful link-building techniques, the site will be placed at the top of web search results. When thinking about link building in particular, it's worthwhile to note that control over link builders' publishing is an essential option.

Common concepts for evaluating links include their placement, relevancy, destination, anchor text, and authority prospects. Therefore, many complex tactics and strategies must be developed to benefit from link building. Among the techniques are content promotion, guest posting, creating linkable assets, and the usage of link-building tools like LinkChecker PRO.

The last list point is the most meaningful, as this multipurpose tool is a reliable link helper. It provides its users with services for managing backlinks to make the whole process of working with links less stressful, faster, and more effortless. It's possible to automate and reduce routine tasks, monitor teamwork, build only quality links, and develop a link-building plan. LinkChecker is designed to be easy enough to use by link builders as well as SEO experts, managers, and business owners.

Use Linkbuilding Tools

To finish a project successfully and profit from it in the shortest possible time, there's a need to ease and fasten the project target's completion regarding backlinks. The link builders managing process involves encouraging them to try various link-building tools for that purpose.

For instance, the perfect way to tackle a link monitoring task through a special tool is to enlist the help of a bulk backlink checker like LinkChecker PRO. Make sure you read the 8-step guide that comes with this backlink management service before using it. Then it'll effortlessly help to check the links' status, be aware of the backlink situation, and keep track of progress.

Have as Many Specialists as You Need

Building an SEO team can be challenging in terms of determining how many employees should be hired to achieve defined goals. The section title is the obvious answer, but there are specific things to think about.

The way a company thinks about search engine optimization often affects how an SEO team is put together. Small organizations have a more traditional approach to work, in which everyone performs many different tasks. If that's your case, then there is no need to create a large team. Focus on the employees experienced in multitasking to arrange the workflow correctly.

When it comes to a specialized SEO agency or even large companies, there are separate experts for each aspect and different teams. This is due to the large number of complex tasks, which require more time, effort, and qualification to perform well. That signifies that distracting side objectives are excluded.

To understand the workflow amount, first, determine your goals. The next step is to think over the budget necessary to successfully implement the planned projects. That will provide you with a clear idea of how many employees can complete tasks for the desired outcomes.

Establish Regular Meetings

The full-fledged process of managing an SEO team involves more than just comprehending the right goals or tools; it also involves regular team meetings. It's essential to regularly compare ideas, discuss problems, assign tasks, and share success.

Team meetings are essential for the development of communication skills and SEO team building. If a team has regular meetings instead of just messaging or emailing, it helps them know about the difficulties in advance. So, they'll be able to work together to solve these issues before they cause problems for customers or the business.

Perhaps the most significant benefit of having everyone together in one meeting is creating a "non-stop process." The group's actions are then far more effective than any single employee could have performed on their own, as all the team challenges are monitored and resolved on time.

Track Progress through KPIs

Your success in SEO management depends on your ability to maintain consistent results. Members of an SEO team can only get the results they want if they keep reaching their goals. Set up the right key performance indicators to keep track of your SEO efforts and ensure you're meeting your goals. KPIs will reveal whether the implemented efforts are having the desired effect.

KPIs are measurable numbers that help figure out how well a strategy works and if defined goals are met. Because of this, an experienced SEO manager can set groups of KPIs to track how well the strategy is working and rate the performance of their team members. Such groups might include keyword ranking or conversion rate. Together with the team, identify the SEO KPIs that will actually be completed on time and with high quality.

To Sum up

You may have come across this article because managing SEO team problems is an open and meaningful topic for you as a team lead. Now you're knowledgeable about solving all the crucial points. Still, keep in mind that most workflow problems can be fixed with LinkChecker PRO tools. Once you learn about and use its useful features and functions, you can combine them with the management tips above to make your SEO team work even better.

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Link Building Tips: Boost Your Website's Ranking in 2023

Building backlinks can be a daunting challenge for both beginners and seasoned link builders. It requires hard work, persistence, and negotiation skills. And it's easy to make mistakes along the way.

That's why we've compiled this list of 23 link building tips that will help you create high-quality links that boost your rankings and traffic. Plus, we'll show you how to use Linkchecker to monitor your link building efforts and make sure they don't go to waste. Let’s get started with this link building tutorial.

Linkbuilding Tips

1. Manage your backlinks

A successful link building strategy starts with managing your current backlinks. It can help you keep track of all links pointing to your own site in one dashboard, save time doing routine tasks, and manage your team in the process.

To manage your backlinks, you can use a backlink management tool like Link Checker Pro to check the quality of your links through up-to-date statistics on their dynamics, types, anchors, tiers, and many more.

With Link Checker Pro, your backlinks are automatically checked daily, so you can be notified immediately when something goes wrong. Not only will it help you recover valuable backlinks, but it'll also maintain your SEO rankings.

2. Reach out for links

Whether you are just starting out or have been in the game for a while, one of the best link building SEO tips to get more backlinks is to reach out to other websites.

The key is finding closely related websites that are relevant to your niche or industry and have a high domain authority (DA) or high domain rating (DR). You can find the DA and DR of any website using MOZ and Ahrefs.

When reaching out, be sure to personalize your message and offer something of value in exchange for a link, such as a guest posts, infographics, or videos. 

Links from this method can be a source of referral traffic. But your link needs to be helpful to the user’s needs.  

3. Create linkable content

Creating linkable content is crucial for effective link building. Develop in-depth guides, original research, and infographics that provide valuable insights. Conduct expert roundups and share compelling case studies to demonstrate your expertise.

Interactive tools and calculators can offer practical value and attract links. Thought leadership content challenges existing notions and gains attention. Curate link roundups and resource lists to showcase valuable industry resources. 

Guest posting on reputable websites allows you to contribute valuable content and earn backlinks. Interactive quizzes and surveys are engaging and shareable, increasing the potential for backlinks. Remember to actively promote your content by reaching out to relevant websites and influencers.

4. Create infographics

People love visual content, and infographics are one of the most shareable types of visual content out there. Infographics generate 3 times more shares than other content types on social media. Publishers are also more likely to link to an infographic that is well-designed and informative enough to stand out from the rest. In fact, articles containing infographics received 178% more links compared to articles without them. 

Sometimes, your infographic or image will be shared or used without linking back to your website. All it takes is a simple Google reverse image search and a quick email to the website owner or editor to get your infographic featured on their site.

To make your infographic more linkable, be sure to include a custom URL and embed code on the page where you host it. Note that infographics can also drive traffic as they get featured on Google Images. 

5. Build relationships with bloggers

Most bloggers' top priority is creating content that their readers will enjoy. But they also want to be able to share that content with as many people as possible.

One of the best organic link building tips is to build relationships with bloggers in your niche. You can start by leaving comments on their blog posts and sharing their content on social media.

Not only will they be more likely to link to your website if they know you, but you can also collaborate on projects, such as guest blogging or co-hosting webinars.

6. Share your content on social media

Social media sites label links as “NoFollow” which means that they don't directly affect your website's ranking as dofollow links. 

But using social media is a great way to increase the reach of your content and get more external links. When you post something on social media, include links to your website or blog.

7. Do link insertions

Link building can also be done by searching for opportunities to insert your links into existing content that's relevant to your brand. It's one of the best link building strategies to get links without having to create any new content or spend money creating a guest post.

One way to do this is by finding broken backlinks on other websites and replacing them with your own. You can also search for unlinked mentions of your brand or website and reach out to the website owner to ask them to add a link.

8. Add your website to resource pages

While link building can be time-consuming, there are some shortcuts you can take. One shortcut is to find existing resource pages and see if you can get your website or content listed on them.

A “resource page” is a page on a website that links to other relevant websites or resources on a specific topic. As a way to provide their readers with useful information, bloggers, industry professionals, or businesses frequently create them.

To perform resource page link building, start by finding resource pages for your target keyword. Simply conduct a Google search for “keyword + useful resources” or “keyword + useful links.”

9. Replace broken links

With so many websites out there, it's inevitable that some links will eventually become broken. Now, the broken link building strategy entails finding broken links on another website and contacting the owner to let them know. According to a study by Ahrefs on link rot,  at least 66.5% of links to over 2 million sampled domains since 2013 were rotted. Dropped domains were to blame for about 47.7% of lost links, and link removals were to blame for 34.2%.

That’s not all. You can offer your own content as a replacement. The good thing about broken link building is that you can actually find opportunities on high-quality domains like .edu or .gov sites. 

In most cases, they will be happy to replace the broken link with a working one on your website. Not only is the broken link building strategy an easy way to get a backlink, but it also helps you build relationships with other website owners.

10. List your site in online directories

Most online directories are low quality and not worth your time, but there are still some that can be beneficial for building links. The key is finding directories specific to your niche or industry and having a high DA or DR.

Some examples of reputable online directories include Yahoo! Directory,, and Yelp. To get listed in these directories, simply create a profile and list your website URL with a description of your site and a relevant category for your business.

One of the most effective SEO link building strategies is getting your website listed in these directories, which can help increase your link popularity and improve your SERP ranking. It may also help drive traffic to your site as people browse through the directory listings.

11. Create your own resource pages

With this link building advice, you need to create your own resource or list page. But don't worry; this is easier than it sounds.

A resource page is simply a page on your website that links to other websites or resources on a specific topic. To create one, all you need to do is compile a list of websites or resources that would be useful for your readers.

For example, if you are a web design company, you could create a resource page that lists the best web design resources with a short description for each. This way, when other web designers are looking for information, they are more likely to find your page and link to it.

12.  Monitor your competitor's backlinks

In the world of SEO link building, keeping a keen eye on your competitors can be an invaluable strategy. One effective approach is to watch out for your competitor's backlinks and gain insights from their link building efforts. By analyzing their backlink profiles, you can uncover hidden opportunities, identify authoritative sources, and even replicate their successful strategies. 

 Monitoring your competitor's backlinks can provide inspiration, highlight untapped resources, and guide your own link building endeavors, ultimately enhancing your website's visibility and authority in the digital landscape.

13. Optimize the management of your SEO team

Having an SEO team can be a great asset for any business looking to improve its online visibility, organic traffic, and link building efforts, but it's just as important to manage that team effectively.

With a backlink management tool like Link Checker Pro, you can create subaccounts for your team members, so they can access specific projects assigned to them. In each subaccount, you will see the link building statistics per user, so you can compare results, give them feedback, and make decisions about your link building strategy and efforts.

14. Do a monthly review of your link profile

When you're starting out, it's essential to get into the habit of analyzing your link profile on a monthly basis. Low-quality backlinks are very common, and you don't want them to drag down the quality of your link profile and hurt your efforts.

Link Checker Pro allows you to automate this process by performing a backlink profile analysis for your website in a few minutes to save money and time.

15. Turn mentions into backlinks

Most of the time, your website, or brand will get mentioned online without you even knowing it. They may have used your product or service or mentioned it in a blog post, review, or social media update, but they didn't include a link back to your website.

When this happens, you can turn these mentions into a few links by reaching out to the site owner and asking them to add a link to your website. This effective link building strategy is an easy way to get high-quality backlinks without having to put in too much work.

16. Provide testimonials

How can a testimonial earn you a backlink? Well, it’s quite easy. If you use a service like a web hosting solution or CRM, you can leave a review for the service either on their website or in other easy-to-find places, such as review sites. 

And if you love using a tool so much, you can even write an entire blog post describing how you use a certain service and sharing insider tips to boost efficiency. 

The service may discover and highlight your review on their homepage and provide a link back to your website.



An example of providing links to their reviewers' 

But don’t assume that the company will discover your review naturally. You can boost your chances of getting a backlink by reaching out to the team and informing them that you reviewed their site. As a pitch, say that by showcasing your review, it will demonstrate to potential customers how their products help solve real problems. 

You may not get a link in all cases when your review is featured. But even then, your company name may be featured, increasing brand mentions.


review example

An example of a review that can enhance your brand mentions

17. Host a giveaway or contest

Running a share and like contest or giveaway is a great way to encourage people to repost your content and links. Effectively, this increases your awareness and generates a positive buzz that can translate into new customers. 

The premise of the contest will be to get website owners with existing websites to share your page in order to attract links. But you need to be careful about monitoring the authority and spam score of the referring sites and disavowing any harmful links. It’s important to monitor how fast you’re accumulating new backlinks. 

Additionally, with this technique, you must pay attention to the anchor text strategy, ensuring that it’s not too aggressive by only using exact match anchor text. You also need to monitor the link quality to ensure that you’re getting links from relevant sites. 

18. Participate in online communities

One of the best ways to get backlinks for your site is to join online communities where you can interact with people who share your interests. Whether it's a forum, a discussion board, or a social media group, you can find valuable opportunities to share your knowledge and offer help. 

But be careful not to spam these communities with your links. Instead, focus on creating useful content and engaging with others in your niche. 

Don't drop your links every time you comment or post. Only do it when it's relevant and helpful. Remember, the goal is to increase your awareness and reputation, which will naturally lead to more link opportunities when others mention you or recommend you. 

19. Attend events and conferences

Be on the lookout for relevant events and conferences in your industry. Attending the events gives you an avenue to network and build relationships with other like-minded individuals and businesses. It's these professionals that may later talk about what you do and leave backlinks to your website, service, or cause. 

Another benefit of attending events and conferences is the opportunity to speak or present your work to a wider target audience. It can showcase your expertise and credibility, and attract more trust to your brand. 

The event organizers and other press websites may pick up on this, writing about your company and leaving high-quality backlinks to your website. 

20. Utilize internal linking

One of the biggest challenges of blogging is that you often end up with a few pages that attract most of the backlinks, and many pages that get very few backlinks. It creates an imbalance in the distribution of link juice, which is the authority that each page has in the eyes of search engines. Additionally, according to research by Semrush, 42.52% of websites have broken internal links, meaning that they are failing to perform internal linking the right way.

If you want to boost the ranking of your low-authority pages, you can link to them from your high-authority pages and pass link juice to them. However, you should not link randomly but follow two important criteria:

#1: Internal links should be relevant: Link to pages that are related to the topic of the current page and that provide more value to the reader. For example, if you have a page on how to groom your dog at home, you can link to a page on the best shampoos for dogs.

#2: An internal link should be helpful: Link to pages that help the reader find more information or complete a task on your website. For example, if you have a page on your pricing plans, you can link to a page on your refund policy.

21. Start a podcast

Podcasting is one of the least under-utilized methods among the top link building strategies. Not only can it help you build links, but it can also enhance your search engine optimization efforts. 

Plus, it’s not hard to do, and you can get started with just a few episodes. Here's how:

  • Record your podcasts using a good microphone and editing software. You can choose any topic that relates to your niche and provides value to your audience.
  • Upload your podcasts to various platforms like Spotify, Apple Podcasts, Google Podcasts, etc. Each platform will give you a link to your podcast page, which you can use as a backlink to your site.
  • Create a dedicated page on your site for your podcast. You can use this page to showcase your episodes, provide show notes, and invite feedback. It will help preserve the link juice from the platforms and drive more traffic to your site.

22. Avoid spammy link-building techniques

Spammy link building methods are techniques that violate Google's webmaster guidelines and can harm your site's rankings and reputation. 

They saturate your backlink profile, gradually increasing its toxicity and risking a penalty or manual action from Google that can be hard to recover from. 

Now, some of the most common spammy link building practices are:

  • Spamming blog comments: Leaving irrelevant or generic comments on blogs with a link to your site. It’s one of the most common link building strategies that’s often abused. And it’s considered spam because the comments don’t add any value to the blog post or the discussion and only serve to manipulate PageRank.
  • Press releases with optimized anchor texts: Writing and distributing press releases with optimized anchor texts and links to your site. It creates unnatural links that do not reflect the true popularity or relevance of your site.
  • Reciprocal linking: Exchanging links with other sites for the sole purpose of boosting rankings. Google can regard it as a link scheme because you’re trying to trick search engines into thinking that your site is more authoritative than it really is.
  • Too many directory links: Submitting your site to low-quality or irrelevant directories that offer little or no value to users. The technique is spammy, as it entails building links from sites that have no editorial discretion or quality standards.
  • Guest posting on irrelevant websites: Trying to gather guest post links on sites with low-quality or irrelevant content and links to your site. Google deems links from sites that are not related to your niche or topic as not useful and relevant to your users' needs.
  • Buying links: Paying to get links from other referring domains, especially those that sell links in bulk or have a high spam score. 
  • Article spinning: Creating multiple versions of the same article with slight variations and distributing them to different sites with links to your site. It’s spam because it results in duplicate content that doesn’t provide any originality or value to the users, as the end goal is to only generate more links.
  • Link wheel creation: The technique involves launching different websites, where you link each new site to each other and to your website. It forms a link wheel designed solely to pass PageRank. It’s a complex link scheme that attempts to manipulate Google's algorithm and artificially inflate your website’s authority.

Google and other search engines are conversant with these techniques and regard them as spammy practices because they go against the whole point of creating links. And that’s to serve the audience by providing relevant services, information, and products.

23. Consider hiring a professional

Implementing quality link building tips is a challenging and time-intensive process that requires a lot of expertise and resources. For instance, with broken link building, you have to spend a lot of time finding links, preparing outreach emails, and creating content that will fit the placement. Guest posting requires the help of a highly coordinated editorial team, and a lot of pitching and negotiations. 

If you want to save time and get better results, you may want to consider hiring a professional Link building agency or link-building service to assist you. However, be careful to choose a trustworthy and ethical provider that implements the best ethical link building strategies.

Apply These Link Building Tips with Link Checker Pro

Linkchecker pro

As more and more businesses move their operations online, the importance of effective link building strategies will only continue to grow. Whether you're a marketer, a business owner, or an SEO specialist, these top link building tactics should be a part of your digital marketing strategy.

Link Checker Pro is a link analysis tool for backlinks management and monitoring. With an easy-to-use interface and detailed reporting features, you can easily identify and recover lost or low-quality links in real-time, analyze the quantity and quality of your links, and monitor all your links in one dashboard to keep track of your link building resources.

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15 Best SEO Tools You Can Use Daily in 2023

As an SEO young specialist, you know you have to help as many businesses rank as possible to become a great success in this industry. Sadly, even today, in 2023, when everything has moved online, there are still entrepreneurs or business owners who consider SEO pointless and rather a hassle that only certain businesses can tackle.

Other businesses see the value of it but are too overwhelmed by the process and the amount of work it would take to rank. This is where you come in and explain that the search industry is here to stay, and it has become a vital part of our everyday life. You don’t want your clients to miss out on reaching their audience and scoring additional sales without a proper optimization process in place. And SEO does not have to be expensive. You just need the right tools.

In this article, we will look at the best tools for SEO optimization every beginning specialist can use in 2023 for the best possible results. But before we do that, let’s consider a few arguments.

15 Best SEO Tools You Can Use Daily in 2023

The Essential Google Stats to Keep in Mind When Starting with SEO Software Tools

If we take a close look at Google as the unquestionable champion of search, we notice traffic that grows every day, every minute.

  • Every second of every hour, close to 100,000 searches (actually 99,500 as per Internet Live Stats-2023) are being launched worldwide. A simple calculation would bring the number of searches in a day to over 8.5 billion.
  • As Google is undoubtedly the most visited site in the world, it is no surprise to anyone that the platform holds over 92% of the market share, according to a February 2023 GS StatCounter statistic.
  • Consider the other search engines. Bing only covers 2.88 percent of the market share, while Yahoo! has 1.51 percent of the total market share. These are closely ensured by YANDEX with 1.27 percent and Baidu with 1.16 percent.
  • Given the scale of searches on Google alone, we can assume that numerous potential buyers are searching for your client’s products or services every day. Yes, natural SEO optimization happens when you produce a lot of good content, and the website you are working on can appear in Google results naturally, without doing much SEO. But this will never happen on the first page, maybe on the 4th or 7th… How will placement on the tenth page of Google help your client’s business to succeed?

Consider these very important user statistics on Google

Of a wide pool of potential users:

  1. 28% choose the first result on the first Google result page
  2. 15% click the second result on the same first page
  3. 11% click the third result, again on the first page
  4. 8% click the fourth result- guess where from?- yes, you are correct: still, the first page
  5. Less than 1% of searchers even consider going to the second page

So, the ranking will be the lifeline of every business trying to get more clients. And without proper optimization, they will never get where they want to be.

Top 15 SEO Tools to Help Your Clients Rank Higher in 2023

Lucky for you, as a search engine specialist, new SEO website tools are constantly being created to make your life easier, and simplify the process of helping your clients rank more professionally. In the SEO world, many different tools can help improve your website's ranking in search engine results pages (SERPs).

Here is a top SEO tools list you can use in 2023.

1. LinkChecker - Backlink Monitoring Has Never Been Easier

A LinkChecker is a tool used to check the health of links on a website. LinkChecker is one of the best SEO software that is used to check the status of links on a website. It can check for broken links, redirects, and other link problems.

LinkChecker - Backlink Monitoring Has Never Been Easier

How does it work?

LinkChecker Pro works by fetching the URL of a page and checking the HTTP status code returned by the server. If the status code is anything other than 200 (OK), the link is considered broken. The tool will also check for any redirects that may be in place and follow them accordingly.

Features of LinkChecker

  • It can be used to check external, internal, or both.
  • Can find links that are slow to load or redirect.
  • Free trial and open source.
  • Follows redirects automatically.
  • Checks for valid HTTP status codes (200, 301, 302, etc.).
  • Validates the links on a webpage.

2. Surferseo - Skyrocket Your Organic Traffic with Surfer

Surferseo is a powerful software for search engine optimization that provides users with comprehensive insights into their website's search engine optimization. It offers a wide range of features that helps users to improve their website's ranking in SERPs.

Surferseo - Skyrocket Your Organic Traffic with Surfer

How does it work?

Surferseo works by analyzing your website's SEO data and providing you with actionable insights that can help you improve your ranking. It also offers a variety of tools that can help you to optimize your website for better search engine visibility.

Features of Surferseo

  • Provides users with detailed insights into their website's SEO performance.
  • Offers a variety of tools that can help users to improve their ranking in SERPs.
  • Keyword research tools are available to help users find the right keywords for their websites.
  • Provides on-page optimization features that can help users to improve their website's ranking in SERPs.
  • Offers link-building services to help users build high-quality backlinks for their websites.

3. Zennoposter - Automate Any Task on the Internet

Zennoposter is a powerful web automation tool that enables users to create and deploy automated tasks, or so-called "bots." It is one of the best SEO tools available. It can help users easily automate repetitive and complex web-based tasks, including data entry, form submission, web scraping, and much more.

Zennoposter - Automate Any Task on the Internet

How does it work?

Zennoposter works by providing users with an easy-to-use graphical interface for creating bots. Once a bot is created, it can be deployed to run automatically on a schedule or in response to certain events. For example, a bot could be configured to fill out online forms whenever new data is available automatically. Additionally, bots can be chained together to create more complex workflows.

Features of Zennoposter

  • Automate any task on the web with ease. No programming is required! Simply point and click to create your bots.
  • Automate data entry tasks with ease. Zennoposter’s built-in form-filling capabilities make it perfect for online registration and order-processing tasks.
  • Extract data from websites automatically with Zennoposter’s powerful web scraping capabilities.
  • Chain multiple bots together to create complex workflows that would otherwise be impossible to automate.
  • Schedule your bots to run automatically.

4. A-Parser - Scraper for SEO Professionals

A-Parser is a fast, lightweight SEO online software that gathers website data. It has a simple interface that allows users to select the type of data they wish to collect, such as titles, meta descriptions, headings, etc. Once the user has selected the desired data, A-Parser will crawl the website and output the results in an organized format.

A-Parser - Scraper for SEO Professionals

How does it work?

A-Parser works by crawling websites and extracting data from the HTML code. It then outputs the results in an organized format that can be easily exported to Excel or other spreadsheet applications.

Feature of A-Parser

  • A-Parser provides a comprehensive analysis of the keywords that you are targeting. It shows you each keyword's monthly search volume, competition, and CPC.
  • The tool’s rank-tracking feature allows you to track your progress over time. You can see how your rankings have changed for different keywords since you started using A-Parser.
  • A-Parser’s link-building feature helps you to create high-quality backlinks to your website. This is an important ranking factor and can help improve your website’s visibility in search engine results pages.
  • Its website auditing feature checks your website for common technical issues that can affect its performance in search engine results pages.

5. Semrush - Online Marketing Can Be Easy

Semrush is a comprehensive SEO tool that covers all the necessary aspects of Search Engine Optimization. It is a powerful tool that helps you to improve your website ranking in search engine results pages (SERPs). Semrush also provides detailed insights into your competitors' SEO strategies, allowing you to identify their strengths and weaknesses.

Semrush - Online Marketing Can Be Easy

How does it work?

Semrush relies on its own machine-learning algorithms and trusted data sources to obtain the information in its databases. Different methods are used to collect different types of data, but the overall quality of the databases remains consistently high.


  • It allows you to see detailed data on keyword difficulty, search volume, and SERP features.
  • The competitive analysis feature of Semrush allows you to track your rivals’ progress and strategies.
  • The site audit feature checks your website for technical issues that could be impacting your SEO performance.
  • It also offers a 7-day free trial, so you can try it out before deciding whether to subscribe.

6. SERanking - SEO Software for 360° Analysis of Your Website

SERanking is a cloud-based SEO platform that enables businesses of all sizes to optimize their website for better search engine visibility. The platform provides users with tools to track their website's organic traffic, keyword rankings, and backlinks. SERanking offers features to help users improve their website's content and on-page optimization. However, its backlink monitoring features are not more accurate and detailed as those of LinkChecker.

SERanking - SEO Software for 360° Analysis of Your Website

How does it work?

The platform works by tracking a website's organic traffic and keyword rankings. It then uses this data to provide insights on how to improve the website's SEO. SERanking offers features that help users improve their website's content and on-page optimization.

Features of SERanking

  • Tracking of organic traffic and keyword rankings.
  • Insights on how to improve website SEO.
  • Improvements in website content and on-page optimization.

7. Searchmetrics - Turn Search Data into Revenue

Searchmetrics is a software that provides SEO and online marketing analytics tools. With Searchmetrics, you can easily improve search engine optimization, web content, and website performance all in one place. The platform provides many great tools and integrates easily with third-party apps.

Searchmetrics - Turn Search Data into Revenue

How Does It Work?

The tools crawl the web to collect data businesses can use to track their progress and performance. They provide insights into keyword research, website structure, and content optimization.

Features of Searchmetrics

  • Check daily progress for any keyword in any location worldwide.
  • Monitor competitor rankings and performances side-by-side with your results.
  • Analyze which content is ranking well and where there are opportunities to do better.
  • See how your website is structured and identify any potential issues affecting your SEO performance.
  • You can find the right keywords to target for your SEO campaigns.

8. Moz Pro - All-in-one Suite of SEO Tools

Moz Pro is a comprehensive SEO tool that helps you optimize your website for better search engine visibility. It offers tools to help you with keyword research, link building, on-page optimization, and more. Moz Pro also provides insights into your competitor's SEO strategies so you can stay one step ahead.

Moz Pro - All-in-one Suite of SEO Tools

How does it work?

Moz Pro works by crawling your website and identifying areas that need improvement. It then provides actionable recommendations on how to improve your website's SEO. You can track your progress over time with Moz Pro's progress tracker feature.

Features of Moz Pro

  1. Its keyword research feature helps you find the right keywords to target for your website.
  2. Link building helps you with high-quality backlinks to your website.
  3. On-page optimization can optimize your website's title tags, metatags, and other elements for better search engine visibility.
  4. A competitive analysis allows you to understand what your competitors are doing so you can stay one step ahead in the SEO game.

9. Google Search Console

This is one of the many tools SEO experts and developers utilize today to monitor the performance of websites. It is a very professional tool that provides a wide range of page and user experience reports, error reports, keyword searches and keyword needs reports, and mobile site reports. This makes it an ideal starters’ tool for any website.

Formerly known as Google Webmaster Tools, it was originally launched in the early 2000s. As a reliable report search tool, Google Search Console has been rebranded and functioning as a free resource for SEO and search and digital marketing as of 2015.

Google Search Console

How Does It Work?

Google Search Console is designed to track any website’s performance in real-time, and it will help you produce very professional and useful reports. It has the capabilities to show you which parts of a website need additional work; it will show the number of crawl errors that need fixing, while also giving certain keywords more prominence. It basically shows you where to look and where to improve your optimization process.

But this is not all it does. Once registered, this valuable tool will constantly send notifications when new errors are observed. This is precious information that will allow you the ability to intervene with haste and make sure the site you are working on is error-free.

Some Features You Want to Look Into

The Google Search Console has a wide-ranging list of features, but a handful of them are instrumental.


Indeed, the search console is not a compulsory thing to use for Google to index your site, but using it will speed the process a lot and help you keep an updated sitemap. Especially for WordPress and Yoast plugin users, a perfectly formatted sitemap will be created automatically for the website you are optimizing.

Site Performance

The Google Search Console tool will show you which pages on a site are getting more clicks and impressions.

Link Results

The tool will also assess the overall performance of the website by providing a comprehensive list of the top linking websites, along with a list of all the external links to the website you are optimizing.

10. Screaming Frog

As a beginner in SEO professional optimization, you know you will need a lot of free tools to use to succeed in your process. Many SEO experts in 2023 will use a variety of tools to make sure that search engine bots can crawl and index the websites they are working on. Screaming Frog is one of these tools. It has been around for a while, but it is gaining a lot of popularity today.

So what is Screaming Fog? It is basically a web crawler that helps you create an audit of any site and provides a lot of insights into its performance. If you are just starting out with it, the software might not be the easiest to use at first, but it is free.

Screaming Frog

How Does Screaming Frog Work?

This is a very robust and well-constructed tool that works as an app you download. The data the app will collect is a treasure trove for anyone looking to improve a website’s functionality and relationship with the search engines. You get link and server error reports, redirect and blocked URL reports, the status of all the website’s links, both internal and external, security data on URLs and links, and metadata information.

Some Features You Want to Look Into

Data Extraction and Web Scraper

When looking at a website for errors, you will realize the Screaming Frog tool already gathers together the most helpful SEO tools, such as H-tags and metadata. But the best thing about this feature is that you can scrape all the call-to-action button uses on a site, or you can locate input or user-generated forms as well. The web scraper functionality will gather this sort of information from any element across the website and can help you map out these resources. This is not something many tools can do.

Redirect Audits

When you are performing migrations, another helpful feature is the link redirect audit Screaming Frog will produce. What this function does is basically allow you to input a list of old web URLs and redirect them to the new URL you are creating.

404s Link Identification

404s are definitely a frequent problem for the vast majority of websites, and sometimes, fixing them is not as easy as it may appear. With this free Screaming Frog functionality, you can decide which 404 you want to prioritize, as the tool shows you all internal and external links pointing to them.

11. Ubersuggest

Created by SEO and Marketing influencer Neil Patel, this is a tool that will help any aspiring SEO provider or website owner improve a site’s SEO, analyze backlink data, find the best keywords to rank for, and, last but not least, generate a lot of content ideas. This is a tool that works best for small businesses or online service providers that work as freelancers, helping them gain more organic website visitors. It is not one of those extensive and very expensive SEO tools, but what it does is still awesome. You will find Ubersuggest is the best when you are looking for quick, valuable keyword lists and content ideas.


How Does Ubersuggest Work?

There is nothing complicated about how this tool works, in fact. It basically functions in the same way as many other expensive online tools. It will analyze all domain data, keywords, and backlinks of a website and generate information about how competitive they are. The search bar allows you to type in a keyword and see all the relevant data returns.

Some Features You Want to Look Into

Keyword Ideas

If you are helping a website generate an SEO strategy around content, you will definitely need to recommend keywords and processes that reflect your clients’ industries. They will not build content based on a single keyword, but rather on a combination of ideas, questions, or user interests. The many keyword idea components the tool suggests will allow you to put together a list of topics that will become vital.

Keyword Overview

When analyzing different keywords, you need a lot of relevant information, not only some cold figures that your clients will not understand. The Ubersuggest tool will show you stats such as a keyword’s search volume, their organic SEO difficulty, their paid difficulty, and their cost per click. You can also get trend graphs, which will provide a very good idea about the traffic behavior for one keyword over the past 12 months.

12. Ahrefs Backlink Checker

Created over 11 years ago, this has quickly become an indispensable tool for SEO specialists. Ahrefs is much more than just a backlink checker tool. As a beginner, it can be overwhelming, but the website is set up in such a way that repeated use will help you take your client’s websites to the next level by increasing traffic. The beauty of Ahrefs Backlink Checker lies in the fact that it can be successfully used by small or medium-sized website business owners or just individual service providers, but also by SEO agencies.

How Does Ahrefs Backlink Checker Work?

Any SEO beginner knows that bad backlinks can have a very negative impact on any site. They have a worse effect on how a website will perform with search engines than good links. If the website you optimize has hundreds of spammy links with a bad domain rating, Google will end up lowering your score, and this will affect the way the site ranks.

The tool will help you find all of these and get them removed. The removal process is done through two methods:

  1. Contacting the linking site and asking for removal;
  2. Disavowing the links with Google.

Ahrefs Backlink Checker

Some Features You Want to Look Into

Link Intersect

This is a newer addition to the Ahrefs tool, and many SEO specialists find it very useful. What it basically does is provide you insight into which sites are linking to up to three separate domains and then are not linking back to you. This will let you see what other backlinks you could “borrow” from your competitors and manage to rank in the process.

Broken Backlinks

Many other free tools of the ones we’ve mentioned so far use this, but with Ahrefs, this will be easy to use. Finding broken links can be tricky. Usually, these show that the page for that exact URL is no longer visible. There are multiple causes, but one of the most frequent is that the URL may have slightly changed.

13. AnswerThePublic

Every keyword strategy and SEO process will end up with content creation. One of the best tools to generate a content strategy that actually reflects what today’s users are looking for is AnswerThePublic.

Any efficient content marketing will strive to create engaging and useful content that readers can relate to. It is the only way to sell something today. However, even the best article or optimized SEO content piece will end up unread if it is not answering a question the public has to ask.

How Does AnswerThePublic Work?

Before you start brainstorming topics and pitching titles, you need to know exactly what your target audience is looking for. AnswerThePublic is, fundamentally, an automated autocomplete tool. It will generate suggestions based on popular searches. As an SEO strategist working on a site, you'll want to pick a topic that can be effortlessly linked to the pages you wish to promote but also reflects the pain points your users have. What is a website’s potential audience trying to find out about the services they deliver? What are the challenges they encounter, and how you can help create content that will answer those questions?


Are There Features You Want to Look Into?

While the tool does not have features per se, like the other tools we have presented, there are a few things you should know about AnswerThePublic.

While this can work well if you just type a few search terms into it and then download results and start building a content calendar, one thing you should know is a real strategic value comes from using this tool in combination with others.

For instance, you will need to use a good keyword research tool to make sure you have the right search terms to input into it. You will also need to have a good buyer persona strategy for the website you are using this for. Knowing what type of audience you are optimizing the website for will yield much better results.

14. AccuRanker

This is very easy to use and quite efficient. It is basically a real-time app that will provide you rankings for the website you are looking to optimize. On top of it, it can provide rankings for competitors. With the free version, you can check up to 10 keywords in one search, and you can see results for desktop and mobile sites in over fourteen countries.


15. Spyfu

This is very efficient when used as a paid tool, as it provides valuable insight into many of the competitor sites. Even the free parts of it will provide a lot of important data on which keywords a site is ranking from, who are their direct competitors, the paid ads they are using, and a lot more. For many SEO strategists, this is the best way to see what others are doing to rank.


Get the Best SEO Tools for an Unbeaten Strategy in 2023

So there you have it: the best free SEO tools you can use in 2023. There are many ways in which you can use these tools, and we typically recommend using them in combination with one another for the best possible results. For example, you might use one tool to help you find key phrases to target and then another tool to help you track your progress over time. What are your favorites?

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Backlink Removal: A Step-By-Step Guide

Links are beneficial. Typically, the more links you have, the better. However, since links can be abused too, just like any tool for growth or success, there are restrictions around how they are used. In addition to those rules about linking properly, you have to watch websites that link to you.

They can cause you to get penalized for unnatural linking or affect your rankings due to poor quality or some irregularities search engines like Google watch out for.

You can remove toxic backlinks connected to your domain using the Disavow Tool. That's what we are going to cover in this article. Let's dive in.

How to Remove Unwanted Backlinks

Some Background on the Disavow Tool

Before we start talking about bad backlink removal with the Disavow Tool, how it can be used, and why one needs to consider it, let's get some background first.

The Disavow Tool was introduced in late 2012 in a completely different SEO landscape than the one we operate with now. Manual Actions were widespread at the time of the Penguin link-spam upgrade. Sites that had been doing backlinking in a way the Search Engine did not approve would get a notice from Google. After that, all or part of their website would vanish from search engine results.

So, website owners would talk to SEO experts to get it fixed. The agency or expert would then go through the portfolio to find terrible links, create a file for them and engage in often lengthy communication with Google through Google Search Console (formerly the Webmaster Tool) to try and fix the issue.

If you met consequences due to questionable link-building practices, you were told what the penalization was for. The consequences were clear and included the use of the Disavow Tool.

Manual backlink removal is not very common these days. The way Google works is increasingly automated with every update, which has led to some confused website owners experiencing dips in their traffic that are never explained.

The Daily Mail even sued Google over the weird unexplained changes in traffic that may or may not be linked to backlinking.

Does that make the Disavow Tool useless, then? Well, Google said something about that not too long ago.

The Relevance of the Disavow Tool

Understandably, website owners must wonder if they should fix toxic backlinks when they experience traffic dips. The thinking behind that assumption is that bad links, or the Disavow Tool may have something to do with the dip. However, Google seems to say that this is no longer the case.

John Mueller, Google's Search Advocate, said in 2020 that using the Disavow Tool for backlink manual removal does not mean a website will see traffic increase. If that happens, something he said would be rare; it would be attributed to correlation and not causation.

Instead of penalizing bad links, Google has advised that it just ignores them now. That said, if you see a big traffic drop, checking and disavowing links is one of the things you might have to do. There is no harm in optimizing everything whenever you can.

Why Would You Disavow Links?

In answering the "why", we also have to ask Google about when to use the Disavow Tool. According to Google, they only want you to use it when dealing with penalties manually attributed to your website.

If you get a message from Google concerning "unnatural links"", that is your cue that you're being penalized, whether you were complicit or not. The term "unnatural links"; describes links acquired while violating Google's guidelines regarding links.

As a webmaster, your task is to deal with the penalties when they arise and take a proactive approach when necessary.

The Proactive Approach:

Proactive use of the Disavow Tool is called for when you are worried that your backlinks may not be as "clean" as you would like. It could be that your portfolio is already suspicious, and you want to get ahead of it before anything happens.

So, how to remove toxic backlinks?

Well, let's dive into the backlink cleanup process.

A Step-By-Step Description of How to Remove Bad Backlinks From Website

There's a process to follow and facts to keep in mind when you want to disavow links. Let's discuss them:

A Step-By-Step Description of How to Remove Bad Backlinks From Website

Ask for Manual Disavowing

The most recommended thing to do when trying to clean up backlinks is to contact the linking websites and ask them for a backlink manual removal. This step is especially recommended for people who have gotten manual penalization from Google.

You should submit all the links you manually tried to remove and how your attempts played out in your reconsideration request.

Disavowing links without asking the websites linked to do it first will likely see your reconsideration request denied. The reality is that most website owners will refuse to remove the links or ignore your request.

If that is the case, you can move on to create a disavow file that Google can use to disavow the domains in question.

Creating And Uploading Your Disavow File

Start from the Google Search Console. Everyone who employs Google Analytics tracking can use the Search Console, which has information about the site's linking structure.

Disavow files are usually .txt documents with a list of all links pointing to your domain that you would like Google or Bing to ignore in page rankings. The files are encoded in 7-bit ASCII or UTF-8.

A links audit comes next and can be accessed from the Link Report page. From the Search Console, click on the Link Report and then "Export External Links" (top right of the screen), then click on "More Sample Links". You can export the report in a format you like.

Some things to keep in mind if you choose to DIY this include:

  • Ensuring that every entry is its own line.
  • Ensuring each entry starts with "domain" (quotation marks excluded) when you want to unlink from an entire domain. However, in cases where some links from a domain may be good for you, you can remove the domain specification and include only the links you would like disavowed.
  • Not exceeding the file size limit, set at 2MB and 100,000 lines (including blank lines or comment lines).

NOTE:To include comments in the file, you can start a line with the # sign. Google will not see or use them, but they are often used by website owners disavowing links to keep track of the websites they asked to unlink from and how they fared.

Here's what that looks like:


By blocking the domain as a whole, you save yourself the trouble of having to list out each URL specifically.

After that, you can go to the Disavow Tool and click through each warning prompt until you get to the dialogue that allows you to look at your folders and upload the file you saved earlier.

NOTE: Those with multiple accounts should ensure they have selected the right one.

After uploading the file, Google will no longer consider the domains you chose, untying any effects they may have on your page's ranking. To recap, start with defining the links you want to disavow, create the list of links to disavow (separated by URL or domain or both) and upload it to the Disavow Tool or the Disavow Links tool in Bing.

It sounds simple enough, but there's more to learn about the aspects surrounding it.

Locating Your Bad Links

Before you race over to the Google Search Console, you first have to know how to find the bad backlinks.

Start by ensuring that your site has been registered and verified with Google Search Console. You should check that both the www and non-www iterations of the domain are verified.

When you are penalized manually, Google Search Console will send you a notification to assist in recovering your website. After you are all set up, the tool to discover backlinks is at your disposal and ready to go.

Here's how you access and use it:

  • On your GSC page, select your site;
  • Click on "Search Traffic" and click links to your site;
  • Click on who links the most to see more information;
  • Choose "download more sample links".

With these steps, you can get a list of everyone linking to your site and audit each one to see which ones need to go.

Not sure how to audit? Here are the basic criteria to follow:

  • Relevance: Are the pages and domain related to the topic? Ensure that there are no pages dedicated to hosting links to other sites since this could be interpreted as a reciprocal link scheme.
  • Quality: is the site linking to you legitimate, or is it a content farm that serves ads and affiliate links? Pages with affiliate links and ads can be legitimate, which leaves the decision to you to determine which ones are quality and which ones are not.
  • Anchor: Anchor texts have to be relevant. Gone are the days when you could add links to anchor texts even out of context and still get ranked. Linking to text that seems to occur randomly in the content is not a great way to go. It has to sound organic and be relevant within its context.

It's not just the linking pages you must consider when trying to fix toxic backlinks but also the quality of all the links aimed at the page. Google uses the term "natural" when describing the link profile.

What does that mean? Here are some tips:

  • Diversify your anchors: if all or most of the content contains keyword-rich anchors, the profile will stand out as unnatural. A good profile diversifies the anchors used and blends them into the content so that it doesn't feel like someone is throwing keyword darts at your content.
  • Diverse domains: Many links from a few domains look suspicious. A natural profile should have links from diverse domains, excluding web 2.0 platforms like WordPress, Tumblr, Twitter, and Facebook.
  • Natural link building speed: The speed at which a page accrues links should be slow and even over time. Building a high number of links over a short period looks unnatural. This is not applied to pages that go viral. Therefore, you have to watch the speed at which links build up.

Adhering to these practices ensures that the links built over time are natural and do not raise suspicion.

Before you get panicked, most people do not have that many bad links and often do not need to disavow anything. These best practices are intended to guide you in identifying any issues you might need to iron out pre-emptively to avoid getting manual penalization.

Defining Bad Links

Most sites adhere to the recognized guideline that hyperlinks that are advertisements or paid links should be designated as "NoFollow", indicating to search engines that they should not be considered suggestions.

Spammers will be less likely to attack your site if you use "NoFollow" tags, putting you in control. Because paid links might deter Google from rating you, the "NoFollow" feature indicates to the search engine that your links are organic and reliable.

Ever since the Penguin Algorithm update of 2012, links have had more importance in how they serve and affect your SEO. The Penguin update was introduced to reduce the ranking of sites that relied on link spamming to artificially boost rankings by manipulating the search engine.

Since then, manual penalties resulting from these unnatural links have been more frequent. The practices that get people penalized include:

  • Buying and selling links on your site. Without a "NoFollow" tag, they will attract consequences.
  • Link-swapping (where sites swap links to pad their link portfolios.)
  • Having your links conveniently fall on the same words or phrases within your content.

Essentially, bad links are those explicitly created to fool the search engine into ranking a site higher.

What Happens When You Disavow Link?

After disavowing links, the search engine assigns it an invisible "NoFollow" tag that will ensure they do not affect your search engine rankings, even though they will still show up on GSC among sites that link to yours.

If you received a manual penalty from Google, remember to try asking the websites in question to remove them. If they refuse or ignore you, create and send the disavowal request as part of your reconsideration request.

The answer typically arrives within two weeks. However, the recovery period depends on the penalty and how many quality links you have left.

How to Get Rid of Bad Backlinks: Final Thoughts

Before you whip out the Disavow Tool and start cutting off links, hold your horses and consider that there is no proven way to know which of your links are benefitting you and which are dragging down, assuming there are links doing that.

If you engaged in practices Google disapproves of, using the Disavow Tool could actually help Google know if your link profile is good or bad, making it harder for you to grow if Google thinks the profile doesn't look good.

From our experience, we might say that the benefits are not easily quantifiable and are almost impossible to test, with very little in the way of historical documentation about the effects of using the Disavow Tool. The long and short of it is to use the tool only if you have been manually penalized or think some links are blatantly bad and need to be cut off.

And in terms of monitoring your backlinks, LinkChecker will come in handy! Our tool for link building management and analytics will help you in the process of building new links of high quality, as well as in keeping track of all the links you have previously built.

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Link Building for Beginners: How to Build Your Backlink Profile

Link building for beginners can be hard to wrap one's head around! There are so many things that go into trying to figure out the right way to do it. As if getting backlinks is not hard enough—you also have to consider their quality, and whether or not they fit into your profile. So, this link building tutorial for beginners is right for you!

The following backlinks for beginners article will walk you through a skyscraper view of what backlinks are, why you need them for the success of your website, how to build backlinks for beginners, and how to go about obtaining them properly. If you are just starting out in the field of website management and have no clue what to do first, this article is for you.

Link Building for Beginners

What is a Backlink Profile?

Chances are unless you are in the business of web development, you have not come across this term before. One that you may be more familiar with is a hyperlink, or its short term—link. Links are the addresses of the internet. When you place them somewhere, like on a picture or word, web users can click on them and be transported to wherever the link is set to direct them.

Backlinks are what site developers call links that lead "back" to the site they are in charge of managing. If you run a personal blog, for example, then backlinks would be all of the links on other people's websites that, when clicked, will direct their viewers to your blog page. It is every site manager's goal to have as many backlinks as possible, as this is one measure of digital success. However, there are lots of complicating factors to backlinking strategy—each one being essential for your "profile."

The Power of the Profile

If you are interested in mastering backlinks for beginners, keep in mind that it is not enough for a bunch of random sites to link back to your blog page. Keeping on track with the personal blog example, let's say you run a beauty blog. If you had 100 backlinks to your page, but they were all from websites that had nothing to do with beauty, such as farming websites and political websites, this would likely not be helpful to you.

In addition to these links being less valuable from an SEO perspective, they are less valuable from a common-sense perspective too. Ideally, you want backlinks so that people that are interested in what you have to say will come across your blog. People that come across a backlink about beauty on a farming website are probably not interested in learning about beauty, so they will not click on the link.

Even if they did click on the link, they would likely not engage on your page in the way that you want, such as purchasing your goods or signing up for your email newsletter. Thus, the importance of the profile of backlinks appears. Not only do you want to accumulate backlinks, but you want to accumulate them in the niches in which you do business, creating a profile that will increase the value and success of your operation.

Why Do You Need a Backlink Profile?

Backlink profiles are essential to your online presence for a multitude of reasons. First and foremost, they will help your SEO significantly. In addition, though, they also reassure you that the content, goods, and services you are putting out into the world are being valued. And, it is a great way to increase exposure and your overall customer base.

What is SEO?

SEO is the common abbreviation for search engine optimization. It is a content technique that helps individuals and entities with a digital presence rank higher in search engine results, such as Google or Bing.

Search engines are largely secretive about the algorithms they use to determine which websites are shown up first when someone types in a search. Based on the few things they release though, and the careful eye of professionals, people have made careers out of unlocking the secrets and figuring out how to rank higher.

You can have the best website ever, but if nobody visits it, then it will not matter. You have to partake in the practices that will make sure your site appears in results for people to click on. Popular SEO tricks include:

  • Including pictures and videos on your website;
  • Featuring high-quality and easy to understanding content without typos; and
  • Writing a unique CTA in headlines and in the title tag, etc.

By far though, one of the most helpful SEO tricks is to generate an optimal profile of backlinks. So, how to build backlinks for beginners?

How Backlinking Helps SEO

Even junior specialists following link building tips for beginners know that backlinking is the ultimate goal of optimizing a site for the search results page. Ranking algorithms exist largely due to issues of trust and reputation. Nobody would search on sites like Google if they received garbage when they hit enter. Thus, search engines want to make sure that they are displaying high-quality results that will actually help people.

One of the best ways to know if you can trust someone, or, in this case, a website, is if other people are trusting it. Thus, if someone is backlinking to your website, then that is a sign to the search engine that it too can link to your site in its results. The more other sites link to yours, the more trust a search engine feels it can trust you. It is like having hundreds of people talking about how great you are via word of mouth—only here, it is digitalized.

Ways to Construct a Backlink Profile

There are different avenues you can take to obtain backlinks for your digital presence. Some will be more beneficial than others. Contrary to popular belief, the backlink game is not all about quantity. Quality also matters a great amount. The following section will walk you through the different methods for link building, explaining how they differ and which methods are best.

Earning Links

The method that link building specialists strive for is organically earning links. This means that you are putting content on your site that is genuinely so good, others notice. And, they think it is worthy enough to cite in their content, even at the risk of losing some of their own viewers to you.

Let's say you run a beauty company that sells lipstick. An example of organically earning a link would be if a beauty blogger used your lipstick, was a huge fan, and just randomly decided one day to write an article about it, hyperlinking to your page that is selling the shade.

In a perfect world, this method would create your entire profile. It requires no expenditure of resources on your part, and the search engine algorithms will notice its genuineness. However, this is not how the real world works; eventually, you can expect to earn some authentic links, but you will always have to employ some of the following methods as well.

Requesting Mentions

Requesting mentions is the closest you will get to authentically earning backlinks. You would employ this technique by searching for other people's or company's websites that happen to mention your brand, product, or service already on its page. Then, you would reach out to the page manager directly and ask if they would mind hyperlinking your page to the words that they said about your business.

Professionals typically try and remember to backlink to others in the hopes that they will return the favor. However, link building for beginners is a lot to take in, and newbies often forget to do this.

There are different programs out there that are designed to make finding mentions easier; it is completely unrealistic to go through every site in a search result group to look for mentions. It is only worth engaging in this process though if you are a popular enough company that people are talking about you. This method will likely prove to be a waste of time for individual bloggers or start-up companies.

If you are a smaller business or a blogger that is just starting out, requesting mentions may be a great place for you to begin your link building strategy. Requesting mentions is exactly what it sounds like-reaching out to pages and asking if they would be willing to hyperlink a word or image back to you.

The reason this ranks third amongst the methods is that sometimes, search engine algorithms will be able to tell that these links were not earned, but rather, were asked for. The value ratio of one requested hyperlink versus one organically earned link is unknown, and anyways, it would depend on the search engine being used. For example, if you request a link for a link, the engine will see that two sites are linking to each other. And, will give this link less credit than one it knows was earned organically.

One way around this might be to request links in articles in exchange for providing them. However, this should be navigated carefully.

Business Deals

Junior specialists may be tempted by the ease of earning backlinks through business deals, the way that most other benefits in business are obtained. However, this will not always work out the way they hope. Search engine algorithms are extremely smart and will pick up on this trick like they pick up on all of the others.

If a search engine notices that the same two sites keep on linking to each other, then it will be cued into the fact that the mentions were not organically earned. As a result, the power of the hyperlink will be diminished.

A better way to do business deals is to build a strong network of managers. For example, let's say you are site A, and you know the managers of sites B and C. Instead of forming a deal with B to get a backlink to your site in exchange for providing a link to their site, you can cut C in on the deal. Then, you can arrange for B to provide you with a backlink in exchange for getting C to backlink to B's site. There are still ways for algorithms to pick up on tricks like this, but it will be much harder for them to do so.

Common Mistakes in Backlink Profile

There is so much to keep track of when managing a website, a lot can go wrong. Unfortunately, if you screw up in your backlinks, you are not just missing out on the opportunities that would have come your way had you not screwed up. You are also running the risk of being penalized and those mistakes haunting you into the future. Below are two of the most common and determinantal mistakes that can be made in the business of backlinking.

Maintaining Rigid Profile Boundaries

In link building for beginners, students are typically so excited about getting a link that they forget to pay attention to where it is coming from. However, the importance of maintaining a backlink profile theme should not be overlooked. While one hyperlink placed in a random place will not harm you, hundreds might.

Search engine algorithms are going to give the heaviest weight to backlinks that are from the cleanest profiles. Additionally, as mentioned above, it does not really do you any favors if the people who are coming across your backlinks are not interested in your website, products, or services.

Before you even begin to attempt building a backlink profile, sit down and write out what you want it to look like. Think about the exact types of sites that you should seek backlinks from. You can also think about the words and images you want to be hyperlinked. Getting backlinks placed over the keywords that your site relies on and pushes will be the most helpful for you.

Purchasing Backlinks in Mass Quantities

Paying for the occasional backlink is likely not going to backfire on you. However, if you are paying for large quantities of backlinks at a single time, you are going to run into trouble. Have you heard the saying what is easy is not worth it, and what is worth it is not easy? It applies here.

There are tons of websites on the internet offering link building by the hundreds in only a week. Some sites will even advertise that they can get you thousands. However, unless you are a business behemoth such as Harvard University or Victoria's Secret, it will be impossible for hundreds of quality links to be directed back to your site in only a week.

Most of these hyperlinks will likely come from farm webpages that are not actually visited by anyone, have no value, and have no theme. Thus, the search engine is going to know not to count any hyperlinks that are coming from a site like this. Furthermore, it will be smart enough to know the place these hyperlinks lead to purchase the links, and will penalize the purchaser. Buying mass quantities of backlinks will not only be unhelpful to you, but it can also end up hurting you.

Should You Agree to Provide Backlinks?

In the same way that you are trying to get backlinks to your site, others are as well. And, just like you are begging for others to backlink to your page, others will be begging you too. Should you say yes? How often should you say yes? What are the pros and cons? This section will answer these questions for you, guiding you on the proper give and take for these business dealings.

H3 Pros of Agreeing to Provide Backlinks

One of the pros that are commonly overlooked in providing others with backlinks is that you can tap into some of their hard work. They are obviously going to be engaging in SEO to try and get ranked as high as possible. By linking to the sites of others, the search engine algorithms may credit you with some of their keywords, and associate you with the credibility of the site that you are linking to.

Agreeing to help others will also help you to build your professional network. Then, as briefly discussed above, you can use this network to your advantage. The last thing you want to do is earn a reputation for never proving links, as then, no one will ever want to provide you with links either.

And, this will also give your site more credibility. Search engine algorithms will be able to tell that you are well connected with your niche community and that you have done your research and know what else relating to your business is out there.

Cons of Agreeing to Provide Backlinks

While you do want to agree to provide some link building specialists with hyperlinks, there are definitely cons to doing so. For example, if you are not careful about who you are saying yes to, then you could dilute your profile. Let's return to the example of a beauty blogger. If you start providing backlinks to lots of random farming and political websites, then the algorithms will begin to think that you are just a spam site and rank your site lower.

Another major con of helping out others in your strategy is that you might lose page viewers. If you link to content that has more value to a user than what you are providing, then when they click that link, they may not return to your site. The optimum outcome of providing backlinks is that your users click on the link, scan it for what they wanted or needed, and then return to your site. Hopefully, in addition to encouraging you to offer links smartly, this also incentivizes you to produce the highest quality site possible.

When You Should Backlink for Others on Your Site

Based on the above information, you will have to assess whether or not you should provide someone else with a backlink based on your unique situation. You definitely do not want to overdo it. However, providing 1-5 quality backlinks on a page on your site based on how large it is might suffice.

The good thing about the world of digital management is that it is eventually forgiving. You can try experimenting with different amounts and profiles until you find the one that works the best for you. There is a reason that people make entire careers out of learning link building. It is complicated, and there is no one size fits all answer!


Perhaps you came across this backlinks for beginners article not even being familiar with the term backlink. Now though, you are equipped with all the tools and useful link building tips for beginners to go ahead and start accumulating them for your own digital presence. If it sounds like the process will be too time-intensive for you though, do not fret, as you have options!

LinkChecker Pro has been in the business of backlinking for a long time now and would be more than happy to help you simplify your work and increase the productivity of your SEO efforts by constantly monitoring links.

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Importance of Backlinks in 2023

It's no secret why backlinks are important for SEO. In fact, they're one of the most significant ranking factors for Google. Backlinks are crucial because they act as votes or endorsements for your website. The more backlinks you have, the more popular your site is in Google's eyes.

But why are backlinks important in SEO? And are backlinks still important in today's SEO climate? In this article, we'll answer those questions and more. Keep reading to learn everything you need to know about backlinks and why they're essential for your website's success.

What Are Backlinks & Why Are They Important?

A backlink is a link from another website to your site. Backlinks are also sometimes called "inbound links" or "incoming links". But why is backlinking important? They're essential because they help search engines like Google understand two things:

  • The quality of your site;
  • How popular your site is.

Google looks at the number of backlinks your site has as a signal of its quality. The more backlinks you have, the better. That's because having lots of backlinks is a good indicator that lots of people find your site valuable and worth linking to.

Google also looks at the quality of the websites linking to you. If all the sites linking to you are high-quality, that's a good sign that your site is also high-quality. On the other hand, if you have lots of low-quality backlinks, that could hurt your site's ranking.

Why are backlinks important

How Are Backlinks Earned?

Sometimes websites may link to your website without any effort on your part, meaning no link building practices were implemented. This is called a "natural link" and it's the best kind of backlink there is.

Natural links are valuable because they're not easy to get. They happen when someone likes your content enough that they decide to link to it on their own accord. That means you didn't have to ask them or pay them to do it. They just did it because they thought it would be useful for their readers and it could also add value to their site.

So, how can you increase the chances of getting natural links? By creating high-quality content or services that people will want to share. If your content is interesting and useful, people will be more likely to link to it on their own. So focus on creating great content, and the backlinks will follow!

Reaching out to high-quality websites and asking them to link to your content is a great way to get backlinks. But it's not always easy to get a response from them. Sometimes you reach out to them, and they don't respond. Other times, they might be interested in linking to your content but want you to do something first.

That's where guest posting comes in. Guest posting is when you write a blog post for another website and include a link back to your own site. Not only does guest posting help you get backlinks, but it also helps you build relationships with other bloggers and webmasters.

If you're having trouble getting high-quality websites to link to your content, try guest posting on their site. It's a great way to introduce yourself and show them what you can offer.

People who share links to your website are a great resource for getting backlinks. Why? Because they're already interested in what you have to offer, and they're more likely to link to your content if they like it.

So how can you identify these people? By looking for websites that are already linking to your content. If someone has shared a link to one of your blog posts or articles, they're more likely to share a link to another one of your posts or articles.

That's why it's important to track the links pointing to your website. A tool like Link Checker Pro can help you do this by keeping track of the latest links pointing to your site.

By identifying people who have shared links to your content, you can reach out to them and ask them to share a link to another one of your posts or articles. This is a great way to get more high-quality backlinks from people who are already interested in what you have to offer.

Automatic backlinks are the easiest type of backlink to get because you don't have to do anything except run the program or script. All you need is a list of websites, and the program will automatically create a link back to your website on each of those websites.

The main benefit of automatic backlinks is that they're fast and easy to create. You can create thousands of them in just a few minutes. And since they're all created by a computer program, they're all exactly the same.

That's why they're often referred to as "spam links" or "spam backlinks." They're not natural, and they don't contribute anything to your website. In fact, they can actually hurt your website's ranking in Google's search results.

So why would anyone want to use them? Because they work! Automatic backlinks can help you increase your website's ranking in Google's search results very quickly. But the trade-off is that they're not very effective in the long run.

If you're looking for a short-term boost in your website's ranking, automatic backlinks are a great option. But if you want long-term success, you should focus on creating high-quality, manual backlinks instead.

Numbers vs Quality

Not all backlinks are valuable. Therefore, having a huge amount won't necessarily rank you higher. In fact, some backlinks can actually hurt your site's ranking.

Here are a few types of backlinks that you should avoid:

  • Links from low-quality websites; a website that is spammy, not SEO friendly, and doesn't have many backlinks pointing to it itself.
  • Spammy links; these are links that have been created by a computer program for the sole purpose of increasing a website's ranking.

How Important Are Backlinks That Are High Quality?

Of course, not all backlinks are equal. A link from a high-quality website will be more valuable than a link from a low-quality website. Getting links from high-quality websites in your niche is the best way to build valuable backlinks that will help improve your SEO. That's why it's vital to focus on earning backlinks from high-quality websites relevant to your niche.

Relevance is key because Google looks at the topic of the linking site when deciding how much value to give your backlink. If the linking site is relevant to your site, Google will assign more value to your backlink.

Backlink Maintenance

There are a few things you can do to ensure you don't lose valuable backlinks:

  • Monitor your backlink profile regularly. Use a tool like Link Checker Pro to track your backlinks and look for any that have been removed.
  • Reach out to the site owner if you notice a backlink has been removed, is pointing somewhere else now, or anchor text has been changed. Ask them why they changed it and see if there's anything you can do to get it reinstated or changed back.
  • Make sure your website is high-quality and worth linking to. This will help prevent other sites from removing their links to yours. To get a high-quality website, you want to create unique and relevant content. You will also want to make the website SEO-friendly by using the correct anchor text and optimizing your search metrics for search engines to find you.

If you're careful about SEO, your backlink profile, and maintaining a high-quality website, you should be able to keep most of the links you've built up over time.

Dofollow vs Nofollow

When a website links to another site, they're essentially vouching for that site. Google uses these backlinks as signals to help them understand the quality of websites.

If a website links to yours using a "dofollow" link, that's a good sign. It means they trust your site and think it's high-quality. These types of links will help improve your SEO.

On the other hand, if a website links to yours using a "nofollow" link, that doesn't necessarily mean they don't trust your site. Nofollow links are often used by sites that can't vouch for every site they link to (like directories and resources). These types of links won't have a big impact on your SEO.

In general, you should focus on getting dofollow links from high-quality websites.

Niche Indicators

It's important to realize that there will be different niche indicators depending on its competitiveness. Domain Rating Ahrefs are used to build up a link profile and so a link profile's relative strength. If your domain is ranking low, your Ahrefs score will be closer to 0 which means your link profile needs work.

Referring domains are used as a metric to increase Ahrefs rating, and increase your overall relative strength. By linking to relevant niche websites you'll increase your link juice and overall profile ratings. Remember the key here is to link to ‘relevant' content.

Organic traffic is then influenced through your overall link profile. When ratings go up, more people can find you in search engines as your pages will be ranking higher for their keywords. This is also true for the regionallity of your profile and the more links you get from local domains, the better you will rank.

Overall these three metrics are used to find any gray links that are linking to irrelevant content niche articles, so you can turn them into no follow links and prevent your site from looking spammy and of low relative strength.

Take Home Messages

So, you ask why are backlinks important for SEO? Because they help Google understand the quality and popularity of your site. The more high-quality backlinks you have, the better your site will rank in Google's search results.

To earn valuable backlinks, focus on building relationships with other website owners and creating content that is high-quality and relevant to your niche. By doing this, you'll be more likely to earn links from high-quality websites that will help improve your SEO.

Backlinks from websites that are high-quality and relevant to your niche will improve your website ranking. Topic relevance is essential because Google checks the subject of the site linking to yours when deciding how much value to give your backlink. If the linking site is related to yours, Google will place more importance on your backlink.

Monitoring your backlink profile regularly and maintaining a high-quality website are the best ways to ensure you don't lose valuable backlinks.

By following these tips, you should be well on your way to creating a high-ranking website through backlink building, especially now you know the importance of backlinks in SEO.

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Backlinks Management: All You Need to Know

At face value, creating backlinks can appear to be a simple process. Consequently, this is where the majority of people direct all their attention. However, managing these links is far more complicated than initially appears and demands significant effort.

Backlinks are prone to malfunction for various reasons. Website owners may choose to delete them, resulting in broken links. Typographical errors can also lead to this same outcome. Additionally, they could opt to switch from dofollow to nofollow links without warning. When optimizing off-page SEO, some of these issues might be out of your control, and you would only know if something went wrong if you use backlink management software.

For SEO professionals, it is crucial to think critically about how to manage backlinks. In this article, we'll discuss why backlink management is beneficial, the different types of links one should be aware of, and how to use specialized backlink management software like Link Checker Pro can help improve your website's profile.

Backlinks are essential for increasing visibility online and achieving higher search engine rankings. With the right approach to handling them, you can reap many benefits from backlink management tools, such as increased organic traffic, improved brand recognition, and better user experience on your website.

Why Bother Managing Your Links?

Paramount to website rankings is the accumulation of high-quality backlinks. Building and maintaining as many links as possible is necessary to ensure success.

There are numerous explanations for why this effort should be actively pursued; some of the primary motives include the following:

  • Ensure the safety of your current backlinks
  • Assess incoming links and decide their worth
  • Construct more dofollow and nofollow connections through link-creation techniques
  • Complete competitor backlink analysis for insight
  • Boost the SERP standings of your website
  • Bring additional visitors to your site
  • Strengthen the power of your website

Link Quality

The importance of link quality cannot be understated. Having good-quality backlinks is essential to bolster a site's ranking. If your website has numerous ‘trash-links’ associated with it (links of low quality), this can damage your site’s authority status in the eyes of search engine algorithms.

The text you make clickable – the hyperlink – should be pertinent to the page connected to it. This is known as anchor text, and Google rewards websites more highly when their anchor text is precise. In simpler terms, if a searcher clicks on a link that reads “baby toys”, they ought to be brought to a page with content directly related to baby toys.

Performing regular inspections on your anchors can ensure that the connecting links remain relevant and of good quality. You can guarantee their integrity and value to your overall work by routinely assessing these connections.

Broken Links

When a backlink is not operational, this is known as a broken link. This can be due to several causes – most frequently, it is because the website you've linked to no longer exists, or the linking URL has been altered and the old one not rerouted.

A broken link can be detrimental in multiple ways. From a user experience standpoint, when someone clicks on an expected page but is instead taken to another or, even worse, slapped with a 404 error page (page not found), the situation is far from ideal. Additionally, it sends an unfavorable signal to Google about the upkeep of your site; this can adversely affect your site's rankings.

Backlink Types: What's the Difference?

A key type of backlinks that web admins highly covet is dofollow links. These links pass along what is known as “link juice”. This juice can help to boost the authority and trustworthiness of the receiving website, thus increasing its ranking in SERPs. As such, these kinds of backlinks are precious and should be sought out.

Nofollow links are not a means for passing on link juice. They are mainly employed to deter spammers from obtaining too many backlinks from your website by signaling search engine crawlers not to trace them. Although nofollow links are considerably less beneficial than dofollow ones, they still provide some SEO worth.

Text anchors are merely one method of creating backlinks; image and JavaScript links can also be employed. Google can index both types of these links, with the potential to generate link juice depending on if they are dofollow or nofollow. The difference between the two is that image links are embedded within an image, and JavaScript links can link to a website or another web page.

Why Is Backlink Management Important in 2023?

In 2023, backlink management will become even more critical for SEO success. With the rise of new technologies like artificial intelligence (AI), search algorithms are becoming increasingly sophisticated. As a result, web admins need to stay ahead of the curve by proactively managing their backlinks.

By monitoring and controlling incoming links, web admins can ensure that they’re only receiving high-quality links from authoritative sources. This is essential for achieving higher rankings in search engines and driving traffic to your website. In addition, there are a variety of SEO tools available to help with backlink management.

Tools like Link Checker Pro can be used to analyze link profiles, monitor competitor backlinks, identify new opportunities for link building, track progress over time, and more. With the right tools in place, you can optimize your backlink strategy quickly and efficiently—ensuring maximum ROI on your efforts.

How to Manage your Backlinks

Why Use Link Checker Pro to Manage Backlinks

Monitor Backlinks

It's never been easier to monitor your backlinks than with Link Builder Pro. It allows you to immediately spot any new backlinks, as well as flag any issues that arise with existing ones – all from one convenient source. Streamlining the link-building process has never been simpler.

Manage Link Builders

Link Checker Pro is also an excellent tool for managing your team. Its powerful features can help you keep an eye on how many connections are being made each week by the people you've enlisted to build up links to your website. This way, you'll always be able to stay on top of progress and ensure that everyone's work pays off with the desired results.

Analyze Backlinks

The tool also allows you to assess your backlinks thoroughly. It provides you with current and relevant data on the quantity and caliber of your backlinks, any modifications made, their types, anchors, tiers, and much more. Additionally, it enables you to manage various projects concurrently.

Build High-Quality Backlinks

Domains, URLs, and IP addresses are evaluated in bulk analysis. It also reviews the URLs for their navigability, indexability, and presence in Google's index. Furthermore, if users link up their accounts, it is possible to integrate Ahrefs and Majestic.

Important Link Metrics You'll Need to Track

Before we plunge into utilizing our tool to take care of your backlink management, it's beneficial to glance over which SEO metrics are essential to watch.

The Referring Domain

The first metric to take into account is the referring domain. Consider the details of each website that links to yours; this will give you an insight into the quality of links pointing to your site and make it possible for you to delete any referring domains that may harm your rankings.

Anchoring Text

The connecting words or phrases that link to your website are called anchoring text. Keeping track of this SEO metric can indicate if relevant keywords, if any, are being used in the links. Though you may not have much influence over this, it has been known that people will be willing to alter their anchor text upon request.

Do-follow VS No-Follow

Knowing what proportion of dofollow and nofollow links you have is wise. This can help you determine which areas require more attention when it comes to your efforts.

How to Maintain a Healthy Backlink Profile

Keeping a healthy connection profile is one of the most important ranking factors for any website that wishes to gain a good standing in search engine results. To guarantee your links remain advantageous, you must repeatedly review them and ensure that none leads to unfavorable rankings.

This can be achieved by regularly assessing your link profile and making necessary modifications. You can quickly check your backlinks through tools such as Link Checker Pro.

How to Manage Your Backlinks Using Link Checker Pro

Link Builder Pro has a feature that addresses each stage of the link-building process:

  1. Backlink Analytics
  2. Performance Review
  3. Alerts & Reports
  4. Batch Analysis

1. Protect Existing Links

Almost every SEO pro emphasizes the importance of safeguarding your existing links. Link Checker Pro's Backlink Analytics feature offers you a quick overview with user-friendly graphs that comprehensively understand your overall performance.

With this easy-to-understand feature, you can monitor backlinks and observe any that vanish or have issues. As a bonus, you can inspect each case more thoroughly directly within the program.

2. Review Incoming Links

The second phase of SEO backlink management is evaluating the inbound links. This entails assessing the standards of connections pointing to your website and wiping out any that can bring about rank-damaging effects.

To get to the performance assessment tab from Link Checker Pro, click on the symbol with two figures in the top right corner of your homepage. From here, you will be able to check out a speedy bar graph summary of specific links, plus an extensive analysis of anchors and link types.

3. Build More Links

The third phase of backlink management involves increasing the number of strong anchors that point to your website by employing link-building strategies. Alerts and reports provide real-time notifications about defective links, which can be tailored for delivery to your email or mobile phone at specific intervals throughout the week.

Additionally, the batch analysis offers insight into which websites provide beneficial backlink juice to your website, allowing you to determine where best to allocate resources.

4. Competitor Backlink Analysis

The fourth stage of backlinks management involves assessing your competitors' links and attempting to acquire them. Batch analysis can help you achieve this goal, giving you data that can then be used to identify new possibilities for backlink building. Ask any SEO professional, and they'll tell you the importance of competitor backlink analysis.

Backlinks Management: What SEO Tools Do You Need?

With SEO becoming increasingly complex, it is essential to understand which tools are necessary to manage your backlinks and which can be disregarded.

Free Tools

If you don't have to pay, why not take advantage?

Google Search Console. You can access this service without having to shell out any money, and it gives you insight into the search engine's data on your website.

Google Analytics. It allows you to monitor your organic growth from the SEO strategies you have implemented.

Paid Tools

If you're looking to get ahead, investing in a comprehensive backlink management system is the way to go. It will be an added expense, but the return on investment can be massive. You'll see your website climb up the rankings with relevant keywords and ultimately gain more revenue.

Link Checker Pro. Why not try an all-inclusive tool for managing your backlinks that is user-friendly and comes with a wide range of features that make it easy to manage linkages?

Semrush. This solid platform gives you the knowledge to select the most relevant keywords for your chosen niche. With this tool, you will have the resources necessary to thoroughly analyze your field from day one of SEO optimization.

Ahrefs. This popular site provides users with comprehensive information about their competitors and how they can beat them in the game of SEO ranking success. Utilizing Ahrefs gives access to research on keywords, checking website audits, and tracking ranking.

Some Tips on Backlink Management

We know it can be tricky to manage backlinks if you need to learn the basics of back link management. This section will provide tips on optimizing your backlink profile effectively to get the most out of it.

Use Tools

Backlink management tools can help you stay on top of your link-building activities by monitoring incoming and outgoing links over time. With these tools, you’ll see which sites are linking to yours, how much link juice they bring, and even how many other sites are linking to them.

You can also use these tools to keep track of any changes or updates with your external links, allowing you to adjust the strategy for your link-building campaigns as needed. Additionally, these all-in-one platforms will provide valuable insights into the types of content that are getting linked back most often so that you can focus on creating more of it.

Manage Your Backlinks Every Week

It's essential to keep track of the quality and quantity of your backlinks weekly. Monitor where they come from and their relevance to your website content to ensure that all incoming links are from trusted sources and relevant topics. This will give you insight into how effective your current backlink management system is working for you and help you identify any potential issues.

Once you have identified the sources of your backlinks, analyze them for relevancy and trustworthiness. If any links are irrelevant or from a source that does not meet Google’s quality standards, it may be worth considering removing them or replacing them with more reliable ones. It is also essential to check if there are any broken links in your profile, as this can lead to poor SEO rankings.

It is also crucial to manage the anchor text of each link and ensure that it is relevant to the content on which it appears and conveys accurate information about your website. This is essential because it allows Google to understand your page’s content and relevance better. Managing backlinks every week can also help reduce the risk of penalties imposed by Google for any irregularities or inaccuracies found within them.

Perform a Thorough Link Audit

A comprehensive review of all external links pointing to your website can help you identify low-quality or spammy links that could harm your search engine rankings. To start your audit, use backlink software like Link Checker Pro to crawl and analyze your domain's backlinks.

This will give you a better idea of where they’re coming from and how they might affect your SEO performance. Look for backlinks from sources unrelated to your industry, websites with low domain authority, or other red flags.

If you find any links that could negatively impact your rankings, contact the site owner and politely ask them to remove the link in question. If they refuse, use Google’s Disavow Links tool, so their connection won’t influence your placement on search engines.

Rely on High-Quality Sources for Backlinks

Links from reputable websites can help boost trust and page authority in the eyes of search engines, so aim to build relationships with these sites through content collaborations and guest blogging opportunities. Some ways to kick-start this link-building strategy are:

  • Reach out to influencers in your niche and offer to provide them with valuable content
  • Take a look at what kind of backlinks your competitors have and try to replicate it
  • Utilize guest blogging opportunities
  • Network on social media by engaging thought leaders, experts, and other professionals in discussions about topics related to your business or industry
  • Join relevant LinkedIn groups and forums to get your brand noticed by other industry professionals
  • Utilize good-quality directory sites
  • Promote trust between you and potential customers or partners by responding to any comments or feedback on your website or social media accounts

By following the tips above, you can build relationships with high-quality sources and gain backlinks for your website.

Reach Out to Webmasters

If you find links that no longer point to your website, don’t be afraid to reach out directly and ask them to update the URL. This kind of proactive outreach can help ensure that all of your backlinks are up-to-date and working correctly.

When contacting web admins, it helps if you provide them with as much detail as possible about the link that needs updating – this will make their job easier and help ensure that they update the link correctly.

You should also include a friendly yet knowledgeable tone in your message, as this will help the admins understand the importance of updating the link. Of course, you can streamline this process using a tool like Link Checker Pro, which makes it easy to track and analyze your backlinks and quickly identify any issues or broken links.


Search engine optimization is a complex and challenging process. Different approaches work for different sites, so what works for one may not be effective for yours. Backlink building is essential to your site's rankings, and consistent attention must be paid to them for success.

Link Checker Pro provides an extensive suite of tools to assist with backlinks management, which makes it a great choice if you want to take your SEO strategy further. Why not get started with a free trial to test your link-building skills today?

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