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Link Building Tips That are Actual in 2023

Today, most popular brands and websites depend on their links to increase the popularity and traffic of their sites.

You might often hear the term "link building" or "backlinking." Link building is the process of acquiring links from other websites to your own. The more links you have back to your site, the higher your site will rank in search engine results pages (SERPs), and the more traffic you will get.

Quality links are now more important than ever, as they can help improve your click-through rate (CTR), organic search traffic, and overall site visibility and authority.

If you are just starting out in the online marketing world or looking for ways to improve your link building strategies, here are the top 15 link building tips in 2023 for beginners and experts alike.

Linkbuilding Tips

Best SEO Link Building Tips in 2023

1. Manage your backlinks

A good link building strategy starts with managing your current backlinks. It can help you keep track of your links in one dashboard, save time doing routine tasks, and manage your team in the process.

To manage your backlinks, you can use a backlink management tool like Link Checker Pro to check the quality of your links through up-to-date statistics on their dynamics, types, anchors, tiers, and many more.

With Link Checker Pro, your backlinks are automatically checked daily so you can be notified immediately when something goes wrong. Not only will it help you recover valuable backlinks, but it’ll maintain your SEO rankings, too.

2. Reach out for links

Whether you are just starting out or have been in the game for a while, one of the best ways to get backlinks is to reach out to other websites.

The key is finding websites relevant to your niche or industry with a high domain authority (DA). You can find the DA of any website using an SEO tool.

When reaching out, be sure to personalize your message and offer something of value in exchange for a link, such as a guest post, infographic, or video.

3. Optimize content written for outreach

If you want people to link to your website, you need to have high-quality content that is relevant and informative.

Your content should be well-written, accurate, easy to read, and provide value to the reader. It should also be optimized for outreach with keyword-rich titles and descriptions and attractive images and videos to rank high in search engine results pages.

If you're unsure where to start, look at some of the most popular articles on your competitor's websites and see what topics they are writing about.

4. Create infographics

People love visual content, and infographics are one of the most shareable types of visual content out there. They are more likely to link to an infographic that is well-designed and informative enough to stand out from the rest.

Sometimes, your infographic or image will be shared or used without linking it back to your website. All it takes is a simple Google reverse image and a quick email to the website owner or editor to get your infographic featured on their site.

To make your infographic more linkable, be sure to include a custom URL and embed code on the page where you host it.

5. Build relationships with other bloggers

Most bloggers' top priority is creating content that their readers will enjoy. But they also want to be able to share that content with as many people as possible.

One of the best SEO link building tips is to build relationships with other bloggers in your niche. You can start by leaving comments on their posts and sharing their content on social media.

Not only will they be more likely to link to your website if they know you, but you can also collaborate on projects, such as guest posting or co-hosting webinars.

6. Add your links to social media

Using social media is a popular way to increase the reach of your content and get more backlinks. When you post something on social media, include links to your website or blog.

Google labels links from social media as "NoFollow" to reduce spam, which means that they don't directly affect your website's ranking. However, they can still help increase your CTR and organic search traffic.

7. Search and do link insertion

Link building can also be done by searching for opportunities to insert your links to existing content that’s relevant to your brand. It's one of the best ways to get links without having to create any new content and spend money.

One way to do this is by finding broken links on other websites and replacing them with your own. You can also search for unlinked mentions of your brand or website and reach out to the site owner to ask them to add a link.

8. Find resource pages

While link building can be time-consuming, there are some shortcuts you can take. One shortcut is to find existing resource pages and see if you can get your website or content listed on them.

A resource page is a page on a website that links to other websites or resources on a specific topic. They are often created by bloggers, industry experts, or businesses as a way to share valuable information with their readers.

To find resource pages, simply conduct a Google search for "keyword + useful resources" or “keyword + useful links.”

9. Search for broken links

With so many websites out there, it's inevitable that some links will eventually become broken. When you come across a broken link on another website, you can contact the site owner and let them know.

In most cases, they will be happy to replace the broken link with a working one on your website. Not only is this an easy way to get a backlink, but it also helps you build relationships with other website owners.

10. List your site in online directories

Most online directories are low quality and not worth your time, but there are still some that can be beneficial for link building. The key is finding directories specific to your niche or industry and having a high DA.

Some examples of reputable online directories include Yahoo! Directory,, and Yelp. To get listed in these directories, simply create a profile and list your website URL with a description of your site and a relevant category to your business.

One of the effective SEO link building tips is getting your website listed in these directories, which can help increase your link popularity and improve your SERP ranking. It may also help drive traffic to your site as people browse through the directory listings.

11. Write your own resource or list page

For some link building opportunities, you may have to create your own resource or list page. But don't worry, this is easier than it sounds.

A resource page is simply a page on your website that links to other websites or resources on a specific topic. To create one, all you need to do is compile a list of websites or resources that would be useful for your readers.

For example, if you are a web design company, you could create a resource page that lists the best web design resources with a short description for each. This way, when other web designers are looking for information, they are more likely to find your page and link to it.

12. Watch out for your competitor’s backlinks

If you want to know where your competitors are getting their links, among link building tips for beginners, you will find recommendations to use one of the tools, such as Ahrefs Backlink Checker and Moz Link Explorer.

Both of these tools will show you your competitor's websites' backlinks. You can then use this information to try and get the same links for your own website.

13. Optimize the management of your SEO team

Having an SEO team can be a great asset for any business looking to improve its online visibility, organic traffic, and link building efforts, but it's just as important to manage that team effectively.

With a backlink management tool like Link Checker Pro, you can create subaccounts for your team members so they can access specific projects assigned to them. In each subaccount, you will see the link building statistics per user so you can compare results, give them feedback, and make decisions about future marketing efforts.

14. Do a monthly analysis of your link profile

When you're starting out, it's essential to get into the habit of analyzing your link profile on a monthly basis. Spam backlinks are very common, and you don't want them to drag down the quality of your link profile and hurt your efforts.

Link Checker Pro allows you to automate this process by performing a backlink profile analysis for your website in a few minutes. It can help you keep track of your progress, check URLs and domains to save money and time, and find new opportunities for link building.

15. Turn mentions to backlinks

Most of the time, your website or brand will get mentioned online without you even knowing it. They may have used your product or service or mentioned it in a blog post, review, or social media update, but they didn't include a link back to your website.

When this happens, you can turn these mentions into backlinks by reaching out to the site owner and asking them to add a link to your website. This strategy is an easy way to get high-quality backlinks without having to put in too much work.

Apply These Link Building Tips with Link Checker Pro

Linkchecker pro

As more and more businesses move their operations online, the importance of link building will only continue to grow. Whether you're a marketer, a business owner, or an SEO specialist, these SEO link building tips should be a part of your digital marketing strategy.

Link Checker Pro is an amazing tool for backlinks management and analysis. With an easy-to-use interface and detailed reporting features, you can easily identify and recover lost or low-quality links in real-time, analyze the quantity and quality of your links, and monitor all your links in one dashboard to keep track of your link building progress.

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15 Best SEO Tools You Can Use Daily in 2023

As an SEO young specialist, you know you have to help as many businesses rank as possible to become a great success in this industry. Sadly, even today, in 2023, when everything has moved online, there are still entrepreneurs or business owners who consider SEO pointless and rather a hassle that only certain businesses can tackle.

Other businesses see the value of it but are too overwhelmed by the process and the amount of work it would take to rank. This is where you come in and explain that the search industry is here to stay, and it has become a vital part of our everyday life. You don’t want your clients to miss out on reaching their audience and scoring additional sales without a proper optimization process in place. And SEO does not have to be expensive. You just need the right tools.

In this article, we will look at the best tools for SEO optimization every beginning specialist can use in 2023 for the best possible results. But before we do that, let’s consider a few arguments.

15 Best SEO Tools You Can Use Daily in 2023

The Essential Google Stats to Keep in Mind When Starting with SEO Software Tools

If we take a close look at Google as the unquestionable champion of search, we notice traffic that grows every day, every minute.

  • Every second of every hour, close to 100,000 searches (actually 99,500 as per Internet Live Stats-2023) are being launched worldwide. A simple calculation would bring the number of searches in a day to over 8.5 billion.
  • As Google is undoubtedly the most visited site in the world, it is no surprise to anyone that the platform holds over 92% of the market share, according to a February 2023 GS StatCounter statistic.
  • Consider the other search engines. Bing only covers 2.88 percent of the market share, while Yahoo! has 1.51 percent of the total market share. These are closely ensured by YANDEX with 1.27 percent and Baidu with 1.16 percent.
  • Given the scale of searches on Google alone, we can assume that numerous potential buyers are searching for your client’s products or services every day. Yes, natural SEO optimization happens when you produce a lot of good content, and the website you are working on can appear in Google results naturally, without doing much SEO. But this will never happen on the first page, maybe on the 4th or 7th… How will placement on the tenth page of Google help your client’s business to succeed?

Consider these very important user statistics on Google

Of a wide pool of potential users:

  1. 28% choose the first result on the first Google result page
  2. 15% click the second result on the same first page
  3. 11% click the third result, again on the first page
  4. 8% click the fourth result- guess where from?- yes, you are correct: still, the first page
  5. Less than 1% of searchers even consider going to the second page

So, the ranking will be the lifeline of every business trying to get more clients. And without proper optimization, they will never get where they want to be.

Top 15 SEO Tools to Help Your Clients Rank Higher in 2023

Lucky for you, as a search engine specialist, new SEO website tools are constantly being created to make your life easier, and simplify the process of helping your clients rank more professionally. In the SEO world, many different tools can help improve your website's ranking in search engine results pages (SERPs).

Here is a top SEO tools list you can use in 2023.

1. LinkChecker - Backlink Monitoring Has Never Been Easier

A LinkChecker is a tool used to check the health of links on a website. LinkChecker is one of the best SEO software that is used to check the status of links on a website. It can check for broken links, redirects, and other link problems.

LinkChecker - Backlink Monitoring Has Never Been Easier

How does it work?

LinkChecker Pro works by fetching the URL of a page and checking the HTTP status code returned by the server. If the status code is anything other than 200 (OK), the link is considered broken. The tool will also check for any redirects that may be in place and follow them accordingly.

Features of LinkChecker

  • It can be used to check external, internal, or both.
  • Can find links that are slow to load or redirect.
  • Free trial and open source.
  • Follows redirects automatically.
  • Checks for valid HTTP status codes (200, 301, 302, etc.).
  • Validates the links on a webpage.

2. Surferseo - Skyrocket Your Organic Traffic with Surfer

Surferseo is a powerful software for search engine optimization that provides users with comprehensive insights into their website's search engine optimization. It offers a wide range of features that helps users to improve their website's ranking in SERPs.

Surferseo - Skyrocket Your Organic Traffic with Surfer

How does it work?

Surferseo works by analyzing your website's SEO data and providing you with actionable insights that can help you improve your ranking. It also offers a variety of tools that can help you to optimize your website for better search engine visibility.

Features of Surferseo

  • Provides users with detailed insights into their website's SEO performance.
  • Offers a variety of tools that can help users to improve their ranking in SERPs.
  • Keyword research tools are available to help users find the right keywords for their websites.
  • Provides on-page optimization features that can help users to improve their website's ranking in SERPs.
  • Offers link-building services to help users build high-quality backlinks for their websites.

3. Zennoposter - Automate Any Task on the Internet

Zennoposter is a powerful web automation tool that enables users to create and deploy automated tasks, or so-called "bots." It is one of the best SEO tools available. It can help users easily automate repetitive and complex web-based tasks, including data entry, form submission, web scraping, and much more.

Zennoposter - Automate Any Task on the Internet

How does it work?

Zennoposter works by providing users with an easy-to-use graphical interface for creating bots. Once a bot is created, it can be deployed to run automatically on a schedule or in response to certain events. For example, a bot could be configured to fill out online forms whenever new data is available automatically. Additionally, bots can be chained together to create more complex workflows.

Features of Zennoposter

  • Automate any task on the web with ease. No programming is required! Simply point and click to create your bots.
  • Automate data entry tasks with ease. Zennoposter’s built-in form-filling capabilities make it perfect for online registration and order-processing tasks.
  • Extract data from websites automatically with Zennoposter’s powerful web scraping capabilities.
  • Chain multiple bots together to create complex workflows that would otherwise be impossible to automate.
  • Schedule your bots to run automatically.

4. A-Parser - Scraper for SEO Professionals

A-Parser is a fast, lightweight SEO online software that gathers website data. It has a simple interface that allows users to select the type of data they wish to collect, such as titles, meta descriptions, headings, etc. Once the user has selected the desired data, A-Parser will crawl the website and output the results in an organized format.

A-Parser - Scraper for SEO Professionals

How does it work?

A-Parser works by crawling websites and extracting data from the HTML code. It then outputs the results in an organized format that can be easily exported to Excel or other spreadsheet applications.

Feature of A-Parser

  • A-Parser provides a comprehensive analysis of the keywords that you are targeting. It shows you each keyword's monthly search volume, competition, and CPC.
  • The tool’s rank-tracking feature allows you to track your progress over time. You can see how your rankings have changed for different keywords since you started using A-Parser.
  • A-Parser’s link-building feature helps you to create high-quality backlinks to your website. This is an important ranking factor and can help improve your website’s visibility in search engine results pages.
  • Its website auditing feature checks your website for common technical issues that can affect its performance in search engine results pages.

5. Semrush - Online Marketing Can Be Easy

Semrush is a comprehensive SEO tool that covers all the necessary aspects of Search Engine Optimization. It is a powerful tool that helps you to improve your website ranking in search engine results pages (SERPs). Semrush also provides detailed insights into your competitors' SEO strategies, allowing you to identify their strengths and weaknesses.

Semrush - Online Marketing Can Be Easy

How does it work?

Semrush relies on its own machine-learning algorithms and trusted data sources to obtain the information in its databases. Different methods are used to collect different types of data, but the overall quality of the databases remains consistently high.


  • It allows you to see detailed data on keyword difficulty, search volume, and SERP features.
  • The competitive analysis feature of Semrush allows you to track your rivals’ progress and strategies.
  • The site audit feature checks your website for technical issues that could be impacting your SEO performance.
  • It also offers a 7-day free trial, so you can try it out before deciding whether to subscribe.

6. SERanking - SEO Software for 360° Analysis of Your Website

SERanking is a cloud-based SEO platform that enables businesses of all sizes to optimize their website for better search engine visibility. The platform provides users with tools to track their website's organic traffic, keyword rankings, and backlinks. SERanking offers features to help users improve their website's content and on-page optimization. However, its backlink monitoring features are not more accurate and detailed as those of LinkChecker.

SERanking - SEO Software for 360° Analysis of Your Website

How does it work?

The platform works by tracking a website's organic traffic and keyword rankings. It then uses this data to provide insights on how to improve the website's SEO. SERanking offers features that help users improve their website's content and on-page optimization.

Features of SERanking

  • Tracking of organic traffic and keyword rankings.
  • Insights on how to improve website SEO.
  • Improvements in website content and on-page optimization.

7. Searchmetrics - Turn Search Data into Revenue

Searchmetrics is a software that provides SEO and online marketing analytics tools. With Searchmetrics, you can easily improve search engine optimization, web content, and website performance all in one place. The platform provides many great tools and integrates easily with third-party apps.

Searchmetrics - Turn Search Data into Revenue

How Does It Work?

The tools crawl the web to collect data businesses can use to track their progress and performance. They provide insights into keyword research, website structure, and content optimization.

Features of Searchmetrics

  • Check daily progress for any keyword in any location worldwide.
  • Monitor competitor rankings and performances side-by-side with your results.
  • Analyze which content is ranking well and where there are opportunities to do better.
  • See how your website is structured and identify any potential issues affecting your SEO performance.
  • You can find the right keywords to target for your SEO campaigns.

8. Moz Pro - All-in-one Suite of SEO Tools

Moz Pro is a comprehensive SEO tool that helps you optimize your website for better search engine visibility. It offers tools to help you with keyword research, link building, on-page optimization, and more. Moz Pro also provides insights into your competitor's SEO strategies so you can stay one step ahead.

Moz Pro - All-in-one Suite of SEO Tools

How does it work?

Moz Pro works by crawling your website and identifying areas that need improvement. It then provides actionable recommendations on how to improve your website's SEO. You can track your progress over time with Moz Pro's progress tracker feature.

Features of Moz Pro

  1. Its keyword research feature helps you find the right keywords to target for your website.
  2. Link building helps you with high-quality backlinks to your website.
  3. On-page optimization can optimize your website's title tags, metatags, and other elements for better search engine visibility.
  4. A competitive analysis allows you to understand what your competitors are doing so you can stay one step ahead in the SEO game.

9. Google Search Console

This is one of the many tools SEO experts and developers utilize today to monitor the performance of websites. It is a very professional tool that provides a wide range of page and user experience reports, error reports, keyword searches and keyword needs reports, and mobile site reports. This makes it an ideal starters’ tool for any website.

Formerly known as Google Webmaster Tools, it was originally launched in the early 2000s. As a reliable report search tool, Google Search Console has been rebranded and functioning as a free resource for SEO and search and digital marketing as of 2015.

Google Search Console

How Does It Work?

Google Search Console is designed to track any website’s performance in real-time, and it will help you produce very professional and useful reports. It has the capabilities to show you which parts of a website need additional work; it will show the number of crawl errors that need fixing, while also giving certain keywords more prominence. It basically shows you where to look and where to improve your optimization process.

But this is not all it does. Once registered, this valuable tool will constantly send notifications when new errors are observed. This is precious information that will allow you the ability to intervene with haste and make sure the site you are working on is error-free.

Some Features You Want to Look Into

The Google Search Console has a wide-ranging list of features, but a handful of them are instrumental.


Indeed, the search console is not a compulsory thing to use for Google to index your site, but using it will speed the process a lot and help you keep an updated sitemap. Especially for WordPress and Yoast plugin users, a perfectly formatted sitemap will be created automatically for the website you are optimizing.

Site Performance

The Google Search Console tool will show you which pages on a site are getting more clicks and impressions.

Link Results

The tool will also assess the overall performance of the website by providing a comprehensive list of the top linking websites, along with a list of all the external links to the website you are optimizing.

10. Screaming Frog

As a beginner in SEO professional optimization, you know you will need a lot of free tools to use to succeed in your process. Many SEO experts in 2023 will use a variety of tools to make sure that search engine bots can crawl and index the websites they are working on. Screaming Frog is one of these tools. It has been around for a while, but it is gaining a lot of popularity today.

So what is Screaming Fog? It is basically a web crawler that helps you create an audit of any site and provides a lot of insights into its performance. If you are just starting out with it, the software might not be the easiest to use at first, but it is free.

Screaming Frog

How Does Screaming Frog Work?

This is a very robust and well-constructed tool that works as an app you download. The data the app will collect is a treasure trove for anyone looking to improve a website’s functionality and relationship with the search engines. You get link and server error reports, redirect and blocked URL reports, the status of all the website’s links, both internal and external, security data on URLs and links, and metadata information.

Some Features You Want to Look Into

Data Extraction and Web Scraper

When looking at a website for errors, you will realize the Screaming Frog tool already gathers together the most helpful SEO tools, such as H-tags and metadata. But the best thing about this feature is that you can scrape all the call-to-action button uses on a site, or you can locate input or user-generated forms as well. The web scraper functionality will gather this sort of information from any element across the website and can help you map out these resources. This is not something many tools can do.

Redirect Audits

When you are performing migrations, another helpful feature is the link redirect audit Screaming Frog will produce. What this function does is basically allow you to input a list of old web URLs and redirect them to the new URL you are creating.

404s Link Identification

404s are definitely a frequent problem for the vast majority of websites, and sometimes, fixing them is not as easy as it may appear. With this free Screaming Frog functionality, you can decide which 404 you want to prioritize, as the tool shows you all internal and external links pointing to them.

11. Ubersuggest

Created by SEO and Marketing influencer Neil Patel, this is a tool that will help any aspiring SEO provider or website owner improve a site’s SEO, analyze backlink data, find the best keywords to rank for, and, last but not least, generate a lot of content ideas. This is a tool that works best for small businesses or online service providers that work as freelancers, helping them gain more organic website visitors. It is not one of those extensive and very expensive SEO tools, but what it does is still awesome. You will find Ubersuggest is the best when you are looking for quick, valuable keyword lists and content ideas.


How Does Ubersuggest Work?

There is nothing complicated about how this tool works, in fact. It basically functions in the same way as many other expensive online tools. It will analyze all domain data, keywords, and backlinks of a website and generate information about how competitive they are. The search bar allows you to type in a keyword and see all the relevant data returns.

Some Features You Want to Look Into

Keyword Ideas

If you are helping a website generate an SEO strategy around content, you will definitely need to recommend keywords and processes that reflect your clients’ industries. They will not build content based on a single keyword, but rather on a combination of ideas, questions, or user interests. The many keyword idea components the tool suggests will allow you to put together a list of topics that will become vital.

Keyword Overview

When analyzing different keywords, you need a lot of relevant information, not only some cold figures that your clients will not understand. The Ubersuggest tool will show you stats such as a keyword’s search volume, their organic SEO difficulty, their paid difficulty, and their cost per click. You can also get trend graphs, which will provide a very good idea about the traffic behavior for one keyword over the past 12 months.

12. Ahrefs Backlink Checker

Created over 11 years ago, this has quickly become an indispensable tool for SEO specialists. Ahrefs is much more than just a backlink checker tool. As a beginner, it can be overwhelming, but the website is set up in such a way that repeated use will help you take your client’s websites to the next level by increasing traffic. The beauty of Ahrefs Backlink Checker lies in the fact that it can be successfully used by small or medium-sized website business owners or just individual service providers, but also by SEO agencies.

How Does Ahrefs Backlink Checker Work?

Any SEO beginner knows that bad backlinks can have a very negative impact on any site. They have a worse effect on how a website will perform with search engines than good links. If the website you optimize has hundreds of spammy links with a bad domain rating, Google will end up lowering your score, and this will affect the way the site ranks.

The tool will help you find all of these and get them removed. The removal process is done through two methods:

  1. Contacting the linking site and asking for removal;
  2. Disavowing the links with Google.

Ahrefs Backlink Checker

Some Features You Want to Look Into

Link Intersect

This is a newer addition to the Ahrefs tool, and many SEO specialists find it very useful. What it basically does is provide you insight into which sites are linking to up to three separate domains and then are not linking back to you. This will let you see what other backlinks you could “borrow” from your competitors and manage to rank in the process.

Broken Backlinks

Many other free tools of the ones we’ve mentioned so far use this, but with Ahrefs, this will be easy to use. Finding broken links can be tricky. Usually, these show that the page for that exact URL is no longer visible. There are multiple causes, but one of the most frequent is that the URL may have slightly changed.

13. AnswerThePublic

Every keyword strategy and SEO process will end up with content creation. One of the best tools to generate a content strategy that actually reflects what today’s users are looking for is AnswerThePublic.

Any efficient content marketing will strive to create engaging and useful content that readers can relate to. It is the only way to sell something today. However, even the best article or optimized SEO content piece will end up unread if it is not answering a question the public has to ask.

How Does AnswerThePublic Work?

Before you start brainstorming topics and pitching titles, you need to know exactly what your target audience is looking for. AnswerThePublic is, fundamentally, an automated autocomplete tool. It will generate suggestions based on popular searches. As an SEO strategist working on a site, you'll want to pick a topic that can be effortlessly linked to the pages you wish to promote but also reflects the pain points your users have. What is a website’s potential audience trying to find out about the services they deliver? What are the challenges they encounter, and how you can help create content that will answer those questions?


Are There Features You Want to Look Into?

While the tool does not have features per se, like the other tools we have presented, there are a few things you should know about AnswerThePublic.

While this can work well if you just type a few search terms into it and then download results and start building a content calendar, one thing you should know is a real strategic value comes from using this tool in combination with others.

For instance, you will need to use a good keyword research tool to make sure you have the right search terms to input into it. You will also need to have a good buyer persona strategy for the website you are using this for. Knowing what type of audience you are optimizing the website for will yield much better results.

14. AccuRanker

This is very easy to use and quite efficient. It is basically a real-time app that will provide you rankings for the website you are looking to optimize. On top of it, it can provide rankings for competitors. With the free version, you can check up to 10 keywords in one search, and you can see results for desktop and mobile sites in over fourteen countries.


15. Spyfu

This is very efficient when used as a paid tool, as it provides valuable insight into many of the competitor sites. Even the free parts of it will provide a lot of important data on which keywords a site is ranking from, who are their direct competitors, the paid ads they are using, and a lot more. For many SEO strategists, this is the best way to see what others are doing to rank.


Get the Best SEO Tools for an Unbeaten Strategy in 2023

So there you have it: the best free SEO tools you can use in 2023. There are many ways in which you can use these tools, and we typically recommend using them in combination with one another for the best possible results. For example, you might use one tool to help you find key phrases to target and then another tool to help you track your progress over time. What are your favorites?

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Backlink Removal: A Step-By-Step Guide

Links are beneficial. Typically, the more links you have, the better. However, since links can be abused too, just like any tool for growth or success, there are restrictions around how they are used. In addition to those rules about linking properly, you have to watch websites that link to you.

They can cause you to get penalized for unnatural linking or affect your rankings due to poor quality or some irregularities search engines like Google watch out for.

You can remove toxic backlinks connected to your domain using the Disavow Tool. That's what we are going to cover in this article. Let's dive in.

How to Remove Unwanted Backlinks

Some Background on the Disavow Tool

Before we start talking about bad backlink removal with the Disavow Tool, how it can be used, and why one needs to consider it, let's get some background first.

The Disavow Tool was introduced in late 2012 in a completely different SEO landscape than the one we operate with now. Manual Actions were widespread at the time of the Penguin link-spam upgrade. Sites that had been doing backlinking in a way the Search Engine did not approve would get a notice from Google. After that, all or part of their website would vanish from search engine results.

So, website owners would talk to SEO experts to get it fixed. The agency or expert would then go through the portfolio to find terrible links, create a file for them and engage in often lengthy communication with Google through Google Search Console (formerly the Webmaster Tool) to try and fix the issue.

If you met consequences due to questionable link-building practices, you were told what the penalization was for. The consequences were clear and included the use of the Disavow Tool.

Manual backlink removal is not very common these days. The way Google works is increasingly automated with every update, which has led to some confused website owners experiencing dips in their traffic that are never explained.

The Daily Mail even sued Google over the weird unexplained changes in traffic that may or may not be linked to backlinking.

Does that make the Disavow Tool useless, then? Well, Google said something about that not too long ago.

The Relevance of the Disavow Tool

Understandably, website owners must wonder if they should fix toxic backlinks when they experience traffic dips. The thinking behind that assumption is that bad links, or the Disavow Tool may have something to do with the dip. However, Google seems to say that this is no longer the case.

John Mueller, Google's Search Advocate, said in 2020 that using the Disavow Tool for backlink manual removal does not mean a website will see traffic increase. If that happens, something he said would be rare; it would be attributed to correlation and not causation.

Instead of penalizing bad links, Google has advised that it just ignores them now. That said, if you see a big traffic drop, checking and disavowing links is one of the things you might have to do. There is no harm in optimizing everything whenever you can.

Why Would You Disavow Links?

In answering the "why", we also have to ask Google about when to use the Disavow Tool. According to Google, they only want you to use it when dealing with penalties manually attributed to your website.

If you get a message from Google concerning "unnatural links"", that is your cue that you're being penalized, whether you were complicit or not. The term "unnatural links"; describes links acquired while violating Google's guidelines regarding links.

As a webmaster, your task is to deal with the penalties when they arise and take a proactive approach when necessary.

The Proactive Approach:

Proactive use of the Disavow Tool is called for when you are worried that your backlinks may not be as "clean" as you would like. It could be that your portfolio is already suspicious, and you want to get ahead of it before anything happens.

So, how to remove toxic backlinks?

Well, let's dive into the backlink cleanup process.

A Step-By-Step Description of How to Remove Bad Backlinks From Website

There's a process to follow and facts to keep in mind when you want to disavow links. Let's discuss them:

A Step-By-Step Description of How to Remove Bad Backlinks From Website

Ask for Manual Disavowing

The most recommended thing to do when trying to clean up backlinks is to contact the linking websites and ask them for a backlink manual removal. This step is especially recommended for people who have gotten manual penalization from Google.

You should submit all the links you manually tried to remove and how your attempts played out in your reconsideration request.

Disavowing links without asking the websites linked to do it first will likely see your reconsideration request denied. The reality is that most website owners will refuse to remove the links or ignore your request.

If that is the case, you can move on to create a disavow file that Google can use to disavow the domains in question.

Creating And Uploading Your Disavow File

Start from the Google Search Console. Everyone who employs Google Analytics tracking can use the Search Console, which has information about the site's linking structure.

Disavow files are usually .txt documents with a list of all links pointing to your domain that you would like Google or Bing to ignore in page rankings. The files are encoded in 7-bit ASCII or UTF-8.

A links audit comes next and can be accessed from the Link Report page. From the Search Console, click on the Link Report and then "Export External Links" (top right of the screen), then click on "More Sample Links". You can export the report in a format you like.

Some things to keep in mind if you choose to DIY this include:

  • Ensuring that every entry is its own line.
  • Ensuring each entry starts with "domain" (quotation marks excluded) when you want to unlink from an entire domain. However, in cases where some links from a domain may be good for you, you can remove the domain specification and include only the links you would like disavowed.
  • Not exceeding the file size limit, set at 2MB and 100,000 lines (including blank lines or comment lines).

NOTE:To include comments in the file, you can start a line with the # sign. Google will not see or use them, but they are often used by website owners disavowing links to keep track of the websites they asked to unlink from and how they fared.

Here's what that looks like:


By blocking the domain as a whole, you save yourself the trouble of having to list out each URL specifically.

After that, you can go to the Disavow Tool and click through each warning prompt until you get to the dialogue that allows you to look at your folders and upload the file you saved earlier.

NOTE: Those with multiple accounts should ensure they have selected the right one.

After uploading the file, Google will no longer consider the domains you chose, untying any effects they may have on your page's ranking. To recap, start with defining the links you want to disavow, create the list of links to disavow (separated by URL or domain or both) and upload it to the Disavow Tool or the Disavow Links tool in Bing.

It sounds simple enough, but there's more to learn about the aspects surrounding it.

Locating Your Bad Links

Before you race over to the Google Search Console, you first have to know how to find the bad backlinks.

Start by ensuring that your site has been registered and verified with Google Search Console. You should check that both the www and non-www iterations of the domain are verified.

When you are penalized manually, Google Search Console will send you a notification to assist in recovering your website. After you are all set up, the tool to discover backlinks is at your disposal and ready to go.

Here's how you access and use it:

  • On your GSC page, select your site;
  • Click on "Search Traffic" and click links to your site;
  • Click on who links the most to see more information;
  • Choose "download more sample links".

With these steps, you can get a list of everyone linking to your site and audit each one to see which ones need to go.

Not sure how to audit? Here are the basic criteria to follow:

  • Relevance: Are the pages and domain related to the topic? Ensure that there are no pages dedicated to hosting links to other sites since this could be interpreted as a reciprocal link scheme.
  • Quality: is the site linking to you legitimate, or is it a content farm that serves ads and affiliate links? Pages with affiliate links and ads can be legitimate, which leaves the decision to you to determine which ones are quality and which ones are not.
  • Anchor: Anchor texts have to be relevant. Gone are the days when you could add links to anchor texts even out of context and still get ranked. Linking to text that seems to occur randomly in the content is not a great way to go. It has to sound organic and be relevant within its context.

It's not just the linking pages you must consider when trying to fix toxic backlinks but also the quality of all the links aimed at the page. Google uses the term "natural" when describing the link profile.

What does that mean? Here are some tips:

  • Diversify your anchors: if all or most of the content contains keyword-rich anchors, the profile will stand out as unnatural. A good profile diversifies the anchors used and blends them into the content so that it doesn't feel like someone is throwing keyword darts at your content.
  • Diverse domains: Many links from a few domains look suspicious. A natural profile should have links from diverse domains, excluding web 2.0 platforms like WordPress, Tumblr, Twitter, and Facebook.
  • Natural link building speed: The speed at which a page accrues links should be slow and even over time. Building a high number of links over a short period looks unnatural. This is not applied to pages that go viral. Therefore, you have to watch the speed at which links build up.

Adhering to these practices ensures that the links built over time are natural and do not raise suspicion.

Before you get panicked, most people do not have that many bad links and often do not need to disavow anything. These best practices are intended to guide you in identifying any issues you might need to iron out pre-emptively to avoid getting manual penalization.

Defining Bad Links

Most sites adhere to the recognized guideline that hyperlinks that are advertisements or paid links should be designated as "NoFollow", indicating to search engines that they should not be considered suggestions.

Spammers will be less likely to attack your site if you use "NoFollow" tags, putting you in control. Because paid links might deter Google from rating you, the "NoFollow" feature indicates to the search engine that your links are organic and reliable.

Ever since the Penguin Algorithm update of 2012, links have had more importance in how they serve and affect your SEO. The Penguin update was introduced to reduce the ranking of sites that relied on link spamming to artificially boost rankings by manipulating the search engine.

Since then, manual penalties resulting from these unnatural links have been more frequent. The practices that get people penalized include:

  • Buying and selling links on your site. Without a "NoFollow" tag, they will attract consequences.
  • Link-swapping (where sites swap links to pad their link portfolios.)
  • Having your links conveniently fall on the same words or phrases within your content.

Essentially, bad links are those explicitly created to fool the search engine into ranking a site higher.

What Happens When You Disavow Link?

After disavowing links, the search engine assigns it an invisible "NoFollow" tag that will ensure they do not affect your search engine rankings, even though they will still show up on GSC among sites that link to yours.

If you received a manual penalty from Google, remember to try asking the websites in question to remove them. If they refuse or ignore you, create and send the disavowal request as part of your reconsideration request.

The answer typically arrives within two weeks. However, the recovery period depends on the penalty and how many quality links you have left.

How to Get Rid of Bad Backlinks: Final Thoughts

Before you whip out the Disavow Tool and start cutting off links, hold your horses and consider that there is no proven way to know which of your links are benefitting you and which are dragging down, assuming there are links doing that.

If you engaged in practices Google disapproves of, using the Disavow Tool could actually help Google know if your link profile is good or bad, making it harder for you to grow if Google thinks the profile doesn't look good.

From our experience, we might say that the benefits are not easily quantifiable and are almost impossible to test, with very little in the way of historical documentation about the effects of using the Disavow Tool. The long and short of it is to use the tool only if you have been manually penalized or think some links are blatantly bad and need to be cut off.

And in terms of monitoring your backlinks, LinkChecker will come in handy! Our tool for link building management and analytics will help you in the process of building new links of high quality, as well as in keeping track of all the links you have previously built.

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Link Building for Beginners: How to Build Your Backlink Profile

Link building for beginners can be hard to wrap one's head around! There are so many things that go into trying to figure out the right way to do it. As if getting backlinks is not hard enough—you also have to consider their quality, and whether or not they fit into your profile. So, this link building tutorial for beginners is right for you!

The following backlinks for beginners article will walk you through a skyscraper view of what backlinks are, why you need them for the success of your website, how to build backlinks for beginners, and how to go about obtaining them properly. If you are just starting out in the field of website management and have no clue what to do first, this article is for you.

Link Building for Beginners

What is a Backlink Profile?

Chances are unless you are in the business of web development, you have not come across this term before. One that you may be more familiar with is a hyperlink, or its short term—link. Links are the addresses of the internet. When you place them somewhere, like on a picture or word, web users can click on them and be transported to wherever the link is set to direct them.

Backlinks are what site developers call links that lead "back" to the site they are in charge of managing. If you run a personal blog, for example, then backlinks would be all of the links on other people's websites that, when clicked, will direct their viewers to your blog page. It is every site manager's goal to have as many backlinks as possible, as this is one measure of digital success. However, there are lots of complicating factors to backlinking strategy—each one being essential for your "profile."

The Power of the Profile

If you are interested in mastering backlinks for beginners, keep in mind that it is not enough for a bunch of random sites to link back to your blog page. Keeping on track with the personal blog example, let's say you run a beauty blog. If you had 100 backlinks to your page, but they were all from websites that had nothing to do with beauty, such as farming websites and political websites, this would likely not be helpful to you.

In addition to these links being less valuable from an SEO perspective, they are less valuable from a common-sense perspective too. Ideally, you want backlinks so that people that are interested in what you have to say will come across your blog. People that come across a backlink about beauty on a farming website are probably not interested in learning about beauty, so they will not click on the link.

Even if they did click on the link, they would likely not engage on your page in the way that you want, such as purchasing your goods or signing up for your email newsletter. Thus, the importance of the profile of backlinks appears. Not only do you want to accumulate backlinks, but you want to accumulate them in the niches in which you do business, creating a profile that will increase the value and success of your operation.

Why Do You Need a Backlink Profile?

Backlink profiles are essential to your online presence for a multitude of reasons. First and foremost, they will help your SEO significantly. In addition, though, they also reassure you that the content, goods, and services you are putting out into the world are being valued. And, it is a great way to increase exposure and your overall customer base.

What is SEO?

SEO is the common abbreviation for search engine optimization. It is a content technique that helps individuals and entities with a digital presence rank higher in search engine results, such as Google or Bing.

Search engines are largely secretive about the algorithms they use to determine which websites are shown up first when someone types in a search. Based on the few things they release though, and the careful eye of professionals, people have made careers out of unlocking the secrets and figuring out how to rank higher.

You can have the best website ever, but if nobody visits it, then it will not matter. You have to partake in the practices that will make sure your site appears in results for people to click on. Popular SEO tricks include:

  • Including pictures and videos on your website;
  • Featuring high-quality and easy to understanding content without typos; and
  • Writing a unique CTA in headlines and in the title tag, etc.

By far though, one of the most helpful SEO tricks is to generate an optimal profile of backlinks. So, how to build backlinks for beginners?

How Backlinking Helps SEO

Even junior specialists following link building tips for beginners know that backlinking is the ultimate goal of optimizing a site for the search results page. Ranking algorithms exist largely due to issues of trust and reputation. Nobody would search on sites like Google if they received garbage when they hit enter. Thus, search engines want to make sure that they are displaying high-quality results that will actually help people.

One of the best ways to know if you can trust someone, or, in this case, a website, is if other people are trusting it. Thus, if someone is backlinking to your website, then that is a sign to the search engine that it too can link to your site in its results. The more other sites link to yours, the more trust a search engine feels it can trust you. It is like having hundreds of people talking about how great you are via word of mouth—only here, it is digitalized.

Ways to Construct a Backlink Profile

There are different avenues you can take to obtain backlinks for your digital presence. Some will be more beneficial than others. Contrary to popular belief, the backlink game is not all about quantity. Quality also matters a great amount. The following section will walk you through the different methods for link building, explaining how they differ and which methods are best.

Earning Links

The method that link building specialists strive for is organically earning links. This means that you are putting content on your site that is genuinely so good, others notice. And, they think it is worthy enough to cite in their content, even at the risk of losing some of their own viewers to you.

Let's say you run a beauty company that sells lipstick. An example of organically earning a link would be if a beauty blogger used your lipstick, was a huge fan, and just randomly decided one day to write an article about it, hyperlinking to your page that is selling the shade.

In a perfect world, this method would create your entire profile. It requires no expenditure of resources on your part, and the search engine algorithms will notice its genuineness. However, this is not how the real world works; eventually, you can expect to earn some authentic links, but you will always have to employ some of the following methods as well.

Requesting Mentions

Requesting mentions is the closest you will get to authentically earning backlinks. You would employ this technique by searching for other people's or company's websites that happen to mention your brand, product, or service already on its page. Then, you would reach out to the page manager directly and ask if they would mind hyperlinking your page to the words that they said about your business.

Professionals typically try and remember to backlink to others in the hopes that they will return the favor. However, link building for beginners is a lot to take in, and newbies often forget to do this.

There are different programs out there that are designed to make finding mentions easier; it is completely unrealistic to go through every site in a search result group to look for mentions. It is only worth engaging in this process though if you are a popular enough company that people are talking about you. This method will likely prove to be a waste of time for individual bloggers or start-up companies.

If you are a smaller business or a blogger that is just starting out, requesting mentions may be a great place for you to begin your link building strategy. Requesting mentions is exactly what it sounds like-reaching out to pages and asking if they would be willing to hyperlink a word or image back to you.

The reason this ranks third amongst the methods is that sometimes, search engine algorithms will be able to tell that these links were not earned, but rather, were asked for. The value ratio of one requested hyperlink versus one organically earned link is unknown, and anyways, it would depend on the search engine being used. For example, if you request a link for a link, the engine will see that two sites are linking to each other. And, will give this link less credit than one it knows was earned organically.

One way around this might be to request links in articles in exchange for providing them. However, this should be navigated carefully.

Business Deals

Junior specialists may be tempted by the ease of earning backlinks through business deals, the way that most other benefits in business are obtained. However, this will not always work out the way they hope. Search engine algorithms are extremely smart and will pick up on this trick like they pick up on all of the others.

If a search engine notices that the same two sites keep on linking to each other, then it will be cued into the fact that the mentions were not organically earned. As a result, the power of the hyperlink will be diminished.

A better way to do business deals is to build a strong network of managers. For example, let's say you are site A, and you know the managers of sites B and C. Instead of forming a deal with B to get a backlink to your site in exchange for providing a link to their site, you can cut C in on the deal. Then, you can arrange for B to provide you with a backlink in exchange for getting C to backlink to B's site. There are still ways for algorithms to pick up on tricks like this, but it will be much harder for them to do so.

Common Mistakes in Backlink Profile

There is so much to keep track of when managing a website, a lot can go wrong. Unfortunately, if you screw up in your backlinks, you are not just missing out on the opportunities that would have come your way had you not screwed up. You are also running the risk of being penalized and those mistakes haunting you into the future. Below are two of the most common and determinantal mistakes that can be made in the business of backlinking.

Maintaining Rigid Profile Boundaries

In link building for beginners, students are typically so excited about getting a link that they forget to pay attention to where it is coming from. However, the importance of maintaining a backlink profile theme should not be overlooked. While one hyperlink placed in a random place will not harm you, hundreds might.

Search engine algorithms are going to give the heaviest weight to backlinks that are from the cleanest profiles. Additionally, as mentioned above, it does not really do you any favors if the people who are coming across your backlinks are not interested in your website, products, or services.

Before you even begin to attempt building a backlink profile, sit down and write out what you want it to look like. Think about the exact types of sites that you should seek backlinks from. You can also think about the words and images you want to be hyperlinked. Getting backlinks placed over the keywords that your site relies on and pushes will be the most helpful for you.

Purchasing Backlinks in Mass Quantities

Paying for the occasional backlink is likely not going to backfire on you. However, if you are paying for large quantities of backlinks at a single time, you are going to run into trouble. Have you heard the saying what is easy is not worth it, and what is worth it is not easy? It applies here.

There are tons of websites on the internet offering link building by the hundreds in only a week. Some sites will even advertise that they can get you thousands. However, unless you are a business behemoth such as Harvard University or Victoria's Secret, it will be impossible for hundreds of quality links to be directed back to your site in only a week.

Most of these hyperlinks will likely come from farm webpages that are not actually visited by anyone, have no value, and have no theme. Thus, the search engine is going to know not to count any hyperlinks that are coming from a site like this. Furthermore, it will be smart enough to know the place these hyperlinks lead to purchase the links, and will penalize the purchaser. Buying mass quantities of backlinks will not only be unhelpful to you, but it can also end up hurting you.

Should You Agree to Provide Backlinks?

In the same way that you are trying to get backlinks to your site, others are as well. And, just like you are begging for others to backlink to your page, others will be begging you too. Should you say yes? How often should you say yes? What are the pros and cons? This section will answer these questions for you, guiding you on the proper give and take for these business dealings.

H3 Pros of Agreeing to Provide Backlinks

One of the pros that are commonly overlooked in providing others with backlinks is that you can tap into some of their hard work. They are obviously going to be engaging in SEO to try and get ranked as high as possible. By linking to the sites of others, the search engine algorithms may credit you with some of their keywords, and associate you with the credibility of the site that you are linking to.

Agreeing to help others will also help you to build your professional network. Then, as briefly discussed above, you can use this network to your advantage. The last thing you want to do is earn a reputation for never proving links, as then, no one will ever want to provide you with links either.

And, this will also give your site more credibility. Search engine algorithms will be able to tell that you are well connected with your niche community and that you have done your research and know what else relating to your business is out there.

Cons of Agreeing to Provide Backlinks

While you do want to agree to provide some link building specialists with hyperlinks, there are definitely cons to doing so. For example, if you are not careful about who you are saying yes to, then you could dilute your profile. Let's return to the example of a beauty blogger. If you start providing backlinks to lots of random farming and political websites, then the algorithms will begin to think that you are just a spam site and rank your site lower.

Another major con of helping out others in your strategy is that you might lose page viewers. If you link to content that has more value to a user than what you are providing, then when they click that link, they may not return to your site. The optimum outcome of providing backlinks is that your users click on the link, scan it for what they wanted or needed, and then return to your site. Hopefully, in addition to encouraging you to offer links smartly, this also incentivizes you to produce the highest quality site possible.

When You Should Backlink for Others on Your Site

Based on the above information, you will have to assess whether or not you should provide someone else with a backlink based on your unique situation. You definitely do not want to overdo it. However, providing 1-5 quality backlinks on a page on your site based on how large it is might suffice.

The good thing about the world of digital management is that it is eventually forgiving. You can try experimenting with different amounts and profiles until you find the one that works the best for you. There is a reason that people make entire careers out of learning link building. It is complicated, and there is no one size fits all answer!


Perhaps you came across this backlinks for beginners article not even being familiar with the term backlink. Now though, you are equipped with all the tools and useful link building tips for beginners to go ahead and start accumulating them for your own digital presence. If it sounds like the process will be too time-intensive for you though, do not fret, as you have options!

LinkChecker Pro has been in the business of backlinking for a long time now and would be more than happy to help you simplify your work and increase the productivity of your SEO efforts by constantly monitoring links.

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Importance of Backlinks in 2023

It's no secret why backlinks are important for SEO. In fact, they're one of the most significant ranking factors for Google. Backlinks are crucial because they act as votes or endorsements for your website. The more backlinks you have, the more popular your site is in Google's eyes.

But why are backlinks important in SEO? And are backlinks still important in today's SEO climate? In this article, we'll answer those questions and more. Keep reading to learn everything you need to know about backlinks and why they're essential for your website's success.

What Are Backlinks & Why Are They Important?

A backlink is a link from another website to your site. Backlinks are also sometimes called "inbound links" or "incoming links". But why is backlinking important? They're essential because they help search engines like Google understand two things:

  • The quality of your site;
  • How popular your site is.

Google looks at the number of backlinks your site has as a signal of its quality. The more backlinks you have, the better. That's because having lots of backlinks is a good indicator that lots of people find your site valuable and worth linking to.

Google also looks at the quality of the websites linking to you. If all the sites linking to you are high-quality, that's a good sign that your site is also high-quality. On the other hand, if you have lots of low-quality backlinks, that could hurt your site's ranking.

Why are backlinks important

How Are Backlinks Earned?

Sometimes websites may link to your website without any effort on your part, meaning no link building practices were implemented. This is called a "natural link" and it's the best kind of backlink there is.

Natural links are valuable because they're not easy to get. They happen when someone likes your content enough that they decide to link to it on their own accord. That means you didn't have to ask them or pay them to do it. They just did it because they thought it would be useful for their readers and it could also add value to their site.

So, how can you increase the chances of getting natural links? By creating high-quality content or services that people will want to share. If your content is interesting and useful, people will be more likely to link to it on their own. So focus on creating great content, and the backlinks will follow!

Reaching out to high-quality websites and asking them to link to your content is a great way to get backlinks. But it's not always easy to get a response from them. Sometimes you reach out to them, and they don't respond. Other times, they might be interested in linking to your content but want you to do something first.

That's where guest posting comes in. Guest posting is when you write a blog post for another website and include a link back to your own site. Not only does guest posting help you get backlinks, but it also helps you build relationships with other bloggers and webmasters.

If you're having trouble getting high-quality websites to link to your content, try guest posting on their site. It's a great way to introduce yourself and show them what you can offer.

People who share links to your website are a great resource for getting backlinks. Why? Because they're already interested in what you have to offer, and they're more likely to link to your content if they like it.

So how can you identify these people? By looking for websites that are already linking to your content. If someone has shared a link to one of your blog posts or articles, they're more likely to share a link to another one of your posts or articles.

That's why it's important to track the links pointing to your website. A tool like Link Checker Pro can help you do this by keeping track of the latest links pointing to your site.

By identifying people who have shared links to your content, you can reach out to them and ask them to share a link to another one of your posts or articles. This is a great way to get more high-quality backlinks from people who are already interested in what you have to offer.

Automatic backlinks are the easiest type of backlink to get because you don't have to do anything except run the program or script. All you need is a list of websites, and the program will automatically create a link back to your website on each of those websites.

The main benefit of automatic backlinks is that they're fast and easy to create. You can create thousands of them in just a few minutes. And since they're all created by a computer program, they're all exactly the same.

That's why they're often referred to as "spam links" or "spam backlinks." They're not natural, and they don't contribute anything to your website. In fact, they can actually hurt your website's ranking in Google's search results.

So why would anyone want to use them? Because they work! Automatic backlinks can help you increase your website's ranking in Google's search results very quickly. But the trade-off is that they're not very effective in the long run.

If you're looking for a short-term boost in your website's ranking, automatic backlinks are a great option. But if you want long-term success, you should focus on creating high-quality, manual backlinks instead.

Numbers vs Quality

Not all backlinks are valuable. Therefore, having a huge amount won't necessarily rank you higher. In fact, some backlinks can actually hurt your site's ranking.

Here are a few types of backlinks that you should avoid:

  • Links from low-quality websites; a website that is spammy, not SEO friendly, and doesn't have many backlinks pointing to it itself.
  • Spammy links; these are links that have been created by a computer program for the sole purpose of increasing a website's ranking.

How Important Are Backlinks That Are High Quality?

Of course, not all backlinks are equal. A link from a high-quality website will be more valuable than a link from a low-quality website. Getting links from high-quality websites in your niche is the best way to build valuable backlinks that will help improve your SEO. That's why it's vital to focus on earning backlinks from high-quality websites relevant to your niche.

Relevance is key because Google looks at the topic of the linking site when deciding how much value to give your backlink. If the linking site is relevant to your site, Google will assign more value to your backlink.

Backlink Maintenance

There are a few things you can do to ensure you don't lose valuable backlinks:

  • Monitor your backlink profile regularly. Use a tool like Link Checker Pro to track your backlinks and look for any that have been removed.
  • Reach out to the site owner if you notice a backlink has been removed, is pointing somewhere else now, or anchor text has been changed. Ask them why they changed it and see if there's anything you can do to get it reinstated or changed back.
  • Make sure your website is high-quality and worth linking to. This will help prevent other sites from removing their links to yours. To get a high-quality website, you want to create unique and relevant content. You will also want to make the website SEO-friendly by using the correct anchor text and optimizing your search metrics for search engines to find you.

If you're careful about SEO, your backlink profile, and maintaining a high-quality website, you should be able to keep most of the links you've built up over time.

Dofollow vs Nofollow

When a website links to another site, they're essentially vouching for that site. Google uses these backlinks as signals to help them understand the quality of websites.

If a website links to yours using a "dofollow" link, that's a good sign. It means they trust your site and think it's high-quality. These types of links will help improve your SEO.

On the other hand, if a website links to yours using a "nofollow" link, that doesn't necessarily mean they don't trust your site. Nofollow links are often used by sites that can't vouch for every site they link to (like directories and resources). These types of links won't have a big impact on your SEO.

In general, you should focus on getting dofollow links from high-quality websites. Check out our Dofollow vs Nofollow article to delve deeper into these concepts.

Niche Indicators

It's important to realize that there will be different niche indicators depending on its competitiveness. Domain Rating Ahrefs are used to build up a link profile and so a link profile's relative strength. If your domain is ranking low, your Ahrefs score will be closer to 0 which means your link profile needs work.

Referring domains are used as a metric to increase Ahrefs rating, and increase your overall relative strength. By linking to relevant niche websites you'll increase your link juice and overall profile ratings. Remember the key here is to link to ‘relevant' content.

Organic traffic is then influenced through your overall link profile. When ratings go up, more people can find you in search engines as your pages will be ranking higher for their keywords. This is also true for the regionallity of your profile and the more links you get from local domains, the better you will rank.

Overall these three metrics are used to find any gray links that are linking to irrelevant content niche articles, so you can turn them into no follow links and prevent your site from looking spammy and of low relative strength.

Take Home Messages

So, you ask why are backlinks important for SEO? Because they help Google understand the quality and popularity of your site. The more high-quality backlinks you have, the better your site will rank in Google's search results.

To earn valuable backlinks, focus on building relationships with other website owners and creating content that is high-quality and relevant to your niche. By doing this, you'll be more likely to earn links from high-quality websites that will help improve your SEO.

Backlinks from websites that are high-quality and relevant to your niche will improve your website ranking. Topic relevance is essential because Google checks the subject of the site linking to yours when deciding how much value to give your backlink. If the linking site is related to yours, Google will place more importance on your backlink.

Monitoring your backlink profile regularly and maintaining a high-quality website are the best ways to ensure you don't lose valuable backlinks.

By following these tips, you should be well on your way to creating a high-ranking website through backlink building, especially now you know the importance of backlinks in SEO.

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Backlinks Management: All You Need to Know

On the surface, it seems that building backlinks is easy, and that is where most people focus all of their attention. The real challenge comes when you have to manage all these backlinks. There is a lot more to backlink strategy than initially meets your eyes. Backlinks need to be managed, not only by making more but further by looking after the precious ones you already have. Most websites focus on the former, but the latter is very often neglected.

Backlinks have a tendency to break, for which there can be a number of different reasons why. Website owners can delete backlinks which would render the link broken as well as this typing mistakes can happen, they can change your links to nofollow links and backlinks are sometimes prevented from being indexed altogether. With it being off-page SEO, sometimes this is completely out of your hands and without backlink management software, you would be unaware of these errors occurring.

With this at the forefront of our thought process, some sort of backlink management software is becoming an ever-needed necessity in the SEO world. Here we will discuss how to manage your backlinks using Link Checker Pro. We will cover different aspects of backlink management, including why you should manage them, the different types of links, and how to use backlink management tools like LinkChecker.Pro to improve your website's overall profile.

Why Bother Managing Your Links?

With backlinks being one of the highest deciding factors in website rankings, it is essential to have and maintain as many high-quality backlinks as possible.

There are many reasons why you need to actively manage these backlinks. Some of the most important reasons include:

  • To protect your existing links.
  • To review incoming links and determine their quality.
  • To build more dofollow and nofollow connections with link-building strategies.
  • To perform competitor backlink analysis.
  • To improve your website's ranking in SERPs.
  • To increase traffic to your website.
  • To improve your website's authority

Link Quality

Link quality is a huge deciding factor in your ranking. It's all well and good having 1000's of connecting sites, but if these backlinks are low-quality - or as we like to call them 'trash-links' - then this can actually have a detrimental effect on your site's authority.

The text you make clickable (hyperlink) should be relevant to the page it's linked to. This is called anchor text, and google rates websites higher when their anchor text is accurate. In other words, if a potential customer clicks on a hyperlink that says "dog toys" they should be brought to a page with information specifically about dog toys.

Checking up on your anchors allows you to make sure the connecting links stay relevant and of good quality.

Broken Links

When a backlink is no longer working, this is considered broken. This can happen for many reasons - the most common being that the site you're linked to no longer exists, or the URL has been changed and the old one not redirected.

A broken link is bad for a few reasons. Firstly, it gives your users a poor experience as they click on a link expecting one thing but are brought to another, or worse, a 404 error page. Secondly, it tells Google that your website is not well-maintained, which will hurt your rankings too.

Backlink Types: What's the Difference?

There are two main forms of backlinks: dofollow and nofollow. Dofollow links are the most valuable type of link because they pass along what is called "link juice". Link juice refers to the strength of the link that is passed from one site to another.

Nofollow links don't pass along link juice. They are generally used as a way to prevent spammers from getting too many links from your website by telling google crawlers not to follow them. Nofollow links are less valuable than dofollow, but they still have some value for SEO.

Text anchors are one thing, but other types of backlinks include image and javascript links. Both of these are crawled by google and may or may not give link juice depending on their dofollow / nofollow value.

How to Manage your Backlinks

Why Use Link Checker Pro to Manage Backlinks

Monitor Backlinks

The first and most important reason to use Link Checker Pro is to monitor your backlinks. You can see when a new backlink is built by your link builder and you can also see when an existing backlink disappears or gets a problem.

Manage Link Builders

Another great reason to use Link Checker Pro is to manage your team. If you have a team of people working on building connections to your website, you can track their progress and see how many links they are building each week.

Analyze Backlinks

Link Checker Pro allows you to comprehensively analyze your backlinks. You may evaluate current data on the quantity and quality of backlinks, their changes, types, anchors, tiers, and much more. Plus you can manage up to several projects at a time.

Build High-Quality Backlinks

Domains and URLs, as well as IP addresses, are tested during batch analysis. URLs are also checked for their crawlability, indexability, and Google index presence. You can also integrate Ahrefs and Majestic if users connect their accounts.

Important Link Metrics You'll Need to Track

Before we dive deep into using Link Checker Pro to manage your backlinks, it's worth having a look at what metrics are crucial to keep your eyes on.

The Referring Domain

The first metric to focus on is the referring domain. It shows the details of the domain that's linking to your website. Reviewing the linking domains will give you an idea of the quality of links that are pointing to your site and allow you to remove any that will have negative ranking effects.

Anchoring Text

The anchoring text is the text that is used to link to your website. It's important to keep an eye on this metric because it can give you an idea of what keywords are being used to link to your website. Even though you may not have much control over this, it has been known for people to change their anchor text if you ask politely.

Do-follow VS No-Follow

Knowing the amounts of each is good practice to understand which areas you need to focus your efforts on more.

How to Maintain a Healthy Backlink Profile

Maintaining a healthy backlink profile is important for any website that wants to rank well in search engines. To keep your backlinks healthy, you need to regularly monitor your backlinks and make sure that none of them are causing negative ranking effects.

You should do this by evaluating your backlink profile regularly and making changes as needed. You can do this through software such as Link Checker Pro.

How to Manage Your Backlinks Using Link Checker Pro

The four main stages of backlink management are:

  1. Protect
  2. Review
  3. Grow
  4. Analyze

You do this through the following features of Link Checker Pro:

  • Backlink Analytics
  • Performance Review
  • Alerts & Reports
  • Batch Analysis

1. Protect Existing Links

Almost every SEO specialist says that the first stage of backlinks management is to protect your existing links. This means monitoring your backlinks and keeping an eye on any that disappear or get problems.

Backlink Analytics within Link Checker Pro gives you a quick overview with easy-to-follow charts that give you a quick view of your overall performance. You can then dive deeper into each problem that you spot directly within the software.

2. Review Incoming Links

The second stage in the SEO process of backlink management is to review your incoming links. This means evaluating the quality of the links that are pointing to your website and removing any that will have negative ranking effects.

By clicking on the icon with two little men in the top right of your home screen you'll be taken to the performance review tab of Link Checker Pro. From here you can view a quick bar chart overview of the different links and an in-depth analysis of anchors and link types.

3. Build More Links

The third stage of backlink management is to build more links. This means using link-building strategies to increase the number of high-quality anchors that are pointing to your website.

When a problem backlink occurs, alerts and reports allow you to see the broken links in real time which can be customized to be sent to your email and/or telegram at specified times and days of the week. The batch analysis further allows you to break down which sites are giving strong backlink juice to your website, and you can decide on where to divert your resources.

4. Competitor Backlink Analysis

The fourth stage of backlinks management is competitor backlink analysis. This means analyzing the backlinks of your competitors and trying to "steal" them. You can do this via batch analysis and use this data to prospect for new backlink building opportunities.

Backlinks Management: What SEO Tools Do You Need?

To effectively manage your backlinks, you need the right tools. But with the complexity of SEO these days, what do you need and what can you shut the door on?

Free Tools

If you can get things for free, why bother paying?

Google Search Console - This is free to use and shows you what information the search engine has on your site.

Google Analytics - It allows you to monitor your organic growth from the SEO strategies you have implemented.

Paid Tools

You can only get so far with free tools out there. If you want a complete solution, then you're going to have to spend some money, but it'll be totally worth it as you will start to rank high, thus proportionally increasing revenue.

Link Checker Pro - The all-in-one link management tool helps you with every stage of backlink management. It's easy to use and has a wide range of features that will help you effectively manage your backlinks.

Semrush - This is a paid tool that gives you insights into the best keywords to target for your given niche. It gives you the tools to completely research your chosen market to get off on the correct foot from day one of your SEO journey.

Ahrefs - One of the most comprehensive tools on the market, Ahrefs is unrivaled in its ability to give you detailed insights into your competitor's strategies and how you can beat them at their own game. You can research your keywords, audit your website and track your ranking, to name but a few of Ahrefs' features.


The bottom line is that SEO is complicated and there isn't a one-size-fits-all approach. What works for your site may not work for someone else's. What we do know for sure is that backlink building plays a crucial role in a site's rankings and without consistently attending to them, you can't expect your site to rank well on the search engines.

Link Checker Pro offers a comprehensive set of tools to help with backlinks management. If you're serious about ranking high up and want to take your SEO strategy to the next level, then Link Checker Pro is a must for you.

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