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SEO and Press Releases in 2023

Are press releases good for SEO in the digital age? They may seem so yesterday, but they are still relevant today. Press releases have changed a lot. Gone are the days of spammy, link-stuffed press releases that bring little to no value. 

Now, press releases are more about quality than quantity. They can help Google crawl your site better, boost your brand awareness, and increase your credibility. But only if you do them right. 

SEO and Press Releases in 2023

So,if you're asking yourself: “Do press releases help SEO?” Then in this article, we will show you how press releases relate to SEO, how to leverage press releases effectively, and what SEO mistakes to avoid if you want to steer clear of harsh Google penalties.

What are Press Releases?

A press release is a piece that announces a news story or event related to a company or individual. Press releases have been around for a long time since companies needed a way to share newsworthy announcements with the public and the media. 

With the internet age, press releases went digital, and with them came their potential benefit of boosting a website's online visibility. Using press releases for SEO became a big issue, as they were also spammed a lot by some marketers who used them to create artificial links to their websites.

However, press releases can still be beneficial for SEO in a legitimate way. When done correctly, press releases can help to create brand awareness, generate traffic to your website, and even increase rankings in search engine results pages (SERPs). To make the most of press release optimization for SEO purposes requires understanding how they work, what elements are important

The links were meant to manipulate the search engine rankings and deceive users. Much of how Google treats press releases changed in 2012. The company announced that it would ignore links in press releases that are not editorially placed or vouched for by the site's owner, therefore, not count them as a signal of authority or relevance.

That said, press releases can still help with search engine optimization if done properly and ethically. They have the potential to generate organic traffic, brand awareness, social media engagement, and media coverage, as long as they are newsworthy, well-written, and targeted to the right audience. Additionally, press releases for SEO can enhance a company's reputation and credibility as a source of information and expertise in its industry.

How do SEO Press Releases Work?

SEO for press releases starts when you write them. Your goal is to share a newsworthy message, but at the same time, you also have the goal of increasing your search visibility or ultimately boosting your rankings. 

How do SEO Press Releases Work

So, for that reason, the press release may be intended to also rank in search results, and for that reason, you optimize it with keywords. Additionally, press releases can be published elsewhere. And this means the opportunity to earn a backlink. But this is a more risky way to earn a backlink that may ultimately be ignored. Aside from these reasons, here are more ways a press release complements SEO: 

Attracting a relevant target audience

An SEO press release can be seen by a relevant target audience when it's posted on a high-quality topic-related platform that gets readers from your target regions, demographics, and interests. For instance, if you're in the hardware or software niche, it may be beneficial for your press release to be featured on PR Newswire which deals in the latest business and tech news.

Providing leads

One of the advantages of an SEO press release is that it can generate leads for your business. They are potential customers who have shown interest in your products or services and have provided their contact information. By writing a press release that announces something new and valuable that you offer, such as an innovation or a product launch, you can attract their attention and persuade them to visit your website or contact you for more information. Consequently, it boosts your chances of converting them into paying customers and growing your revenue.

Targeting specific keywords and phrases

When conducting keyword research, you can find some news-related keywords that you're not effectively targeting with your content. For instance, when Apple carries out its keyword research, they may discover that customers are searching for keywords such as "Apple Announces or Apple News." You may have similar keywords you can target. Additionally, there are long-tail keywords that you can only target effectively with your own press release.

Enhancing the value of backlinks

While a press release for SEO can help you generate new backlinks from other websites that cover your news or topic, it can also enhance the value of the backlinks you already have, by providing more context and authority to your link profile. When you publish a press release on a reputable platform, you're also sending a signal to search engines that your website is trustworthy and relevant. 

Creating a diverse and authoritative link profile

The most consequential press release links will come from articles that journalists naturally create on other platforms as they pick up and distribute your story. These offer the best chance of creating a diverse link profile and will generally be more valuable than links contained in sources that seem to have been paid for, such as recognized PR sites. 

Importance of Press Releases in SEO Strategy

So, good press releases are a critical part of your existing SEO strategy. By good, we mean press releases that are created to pass a valuable message — not flimsy articles written without a purpose. SEO press releases can contribute to three big goals in your SEO strategy:

  • Building more links

  • Getting more brand mentions for your business

  • Generating more traffic, leads, and conversions 

How Press Releases Can Boost Your SEO

Press releases are an effective way to improve your SEO performance by doing the following:

  • Creating more relevant links: These are links that appear in news articles that are based on your original press release. For example, a link from a local newspaper that mentions your recent donation to the local hospital. These links show that your website is trustworthy and authoritative.

  • Generating citations: Google looks for your business name on the web. These are instances where your name has been mentioned. Having more citations from reputable sources enhances your credibility, reputation, and trustworthiness.

  • Getting more traffic: SEO press releases can also rank on Google because of the authority and popularity of the domain and valuable information in them. The press releases that tend to get more attention are those that share statistics and information related to specific things your company did, the features of a new product, or how a service works.

The Benefits of Press Releases for SEO

The Benefits of Press Releases for SEO

If you're not out to create low-quality and spammy press releases, you stand to gain a lot of benefits by investing in SEO press releases. Here are some of the top benefits you can gain:  

  • Relevant traffic: You can attract relevant traffic by becoming more noticeable to journalists, bloggers, influencers, and potential customers who are interested in your topic.

  • Trusted backlinks: By announcing newsworthy events or achievements, you can attract the attention of media sites and other niche-relevant sites that may end up linking back to your site.

  • Strong link equity: Writing press releases for SEO is a great way to get natural links from authoritative sources. They pass the most link juice and equity to your site. 

  • Increase brand visibility and online presence: a great press release can generate positive publicity for your brand and establish your credibility and authority in your niche.

  • Improve search engine rankings: a compelling and newsworthy press release can rank for certain keywords. Additionally, it can generate more links and citations, which will ultimately improve your search engine rankings by increasing your domain authority and credibility in Google's eyes. 

  • Targeted traffic to your website: you can drive targeted website traffic by crafting a catchy press release and distributing it to the right places. 

Tips for Creating SEO Friendly Press Releases

To ensure that your press releases grab the reader's attention and get noticed by the search algorithm, they must be optimized for SEO. Here are some practical tips for crafting SEO press releases:

  • Write a catchy and concise headline that summarizes the main point of your press release: It's the first thing that people and search engines see, so make it clear, compelling, and informative. Avoid using jargon, acronyms, or vague terms that might confuse your readers or search robots. Additionally,  aim for a maximum of 70 characters to avoid getting it cut off on SERPs.

  • Include a summary or a lead paragraph that provides the most important information in your press release: This first paragraph answers the who, what, when, where, why, and how questions of your news or announcement. 

  • Use subheadings and bullet points to break up your text and make it easier to read and scan: Subheadings organize your press release into sections and highlight the key points of each section. Bullet points help list the benefits, features, or facts of your news or announcement. Include keywords in your subheadings and bullet points as well.

  • Add links to your website and other relevant sources that provide more information or evidence for your news or announcement: But don't overdo it with too many links or irrelevant links that might distract your readers or lower your rankings.

Best Practices for Press Releases and SEO

Press releases for SEO can still be useful tools for communicating your news and updates, but they are not a shortcut for link building. You should use them wisely and ethically, and follow the best practices for writing and distributing them:

Put your link on the first screen

If you want more referral traffic and conversions, make sure your link is visible by having it appear on the first screen of your page. It gives you a better chance of capturing your visitors' attention and enticing them to click on your link. The link should also be dofollow to benefit from the SEO value of your backlink source. 

Try to get your press release featured on the homepage

Publishing a press release on a popular platform affords you a great opportunity to get more attention. But don't settle for just any placement. Ideally, the press release should be featured on the homepage of the chosen website, even if it's pinned there for a short while.

Use relevant keywords in the headline, meta title, and body

Utilizing relevant keywords in the headline, meta title, and body of the release allows you to optimize your press release for search engines. A relevant keyword isn't just any trendy/popular word. It should align with your target audience's intent & context. 

Consider its difficulty, popularity, and relevance while choosing. Ideal keywords help the search algorithm understand the subject of your press release and match user queries. For best results, use tools like Google/Bing Keyword Research to find out the words your prospects are searching for, and include them in your press release.

Support your release with a decent outreach and link building campaign

To increase the ranking and visibility of your press release, promotion and acquiring quality backlinks are crucial, even if you've published it on a reputable site. Outreach involves reaching out to other relevant websites and niche influencers, and asking them to link to your press release or share it with their audience.

Now, this requires some research, pitching, and negotiating, but it can make a huge difference in the success of your PR marketing campaign. Outreach is only one way of building links to your press release. Check out our blog post with 20+ link building tips

Stay in touch with webmasters to keep your press release updated

Writing a press release is not a one-time event. As with other outreach articles, you need to stay in touch with the webmasters who publish your press release and make sure it's updated regularly.

Updating your press release is important because the online landscape is constantly changing. Your press release may contain information that becomes outdated or irrelevant over time. For example, you may have launched a new product, changed your pricing, or received an award. You want to reflect these changes in your press release to keep it accurate and fresh.

Updating your press release also helps you optimize it for search engines. You'll need to track how your press release is performing in terms of keyword rankings, organic and referral traffic, and conversions. 

Ask webmasters to add your URL in the Sitemap of the website

To help with indexing, you need to ask webmasters to add your URL in the Sitemap of their website after publishing your press release. The Sitemap lists all the pages of a website and tells the search robot how they are organized. This helps the search robot understand that the press release is an important part of the website and that they should crawl and index it as soon as possible.

Include links to your website and social media profiles

Help your audience find more information about your products, services, or events. However, you need to make sure that your links appear navigational, not transactional. Navigational links are those that help the reader navigate to a relevant page or resource. Transactional links are those that try to sell something or persuade the reader to take a specific action.

An example of a navigational link would be something like "Learn more about our technology PR services" or "Follow us on Twitter". A transactional link could be something like "Buy now and get 50% off" or "Sign up for our free trial today". The difference is subtle but important.

Transactional links can make your press release look spammy, salesy, or self-promotional. You have to put in some time and effort to make them look natural and attractive. Here are some more dos and don'ts of linking in your own press releases:

 

Dos of linking in Press Releases

Don'ts of linking in Press Releases

Using descriptive, keyword-based anchor text for your links.

Using transactional or promotional language for anchor text and surrounding context.

Limiting the number of links in your press release.

Featuring the same link multiple times in your press release.

Following the linking guidelines of the press release directories

Linking to irrelevant or low-quality pages or resources

Utilizing branded or naked URL anchor texts that show your website address or brand name

 

 

Use multimedia content to enhance engagement

Given that you'll put a lot of resources into the PR campaign, you want the most value from it. That’s why it’s important to include multimedia elements such as images, videos, infographics, or podcasts that enhance your press release and make it more engaging and shareable. But don't forget to optimize your multimedia elements for SEO as well by utilizing keywords in their file names, titles, captions, alt texts, and descriptions.

Distribute your release through reputable channels

It's not enough to write a compelling press release; you also need to distribute it through reputable press release websites that can amplify your message and reach your target audience. How can you find out if a channel is reputable?

  • Check the channel's website and social media accounts for hints of credibility, such as contact information, testimonials, awards, and affiliations with reputable organizations.

  • Review their past coverage of your industry or niche, checking for relevant stories that echo your goals and values.

  • Ask for references and feedback from other clients or partners who have used the press release distribution service before. Were they satisfied? Did they get results? How much did they pay?

  • Compare the channel's credibility, reach, domain rating, and prices with other similar options. Avoid press release websites that are charging too much or too little, or platforms taunting unrealistic outcomes.

Track the keywords, positions, traffic, and overall content performance of your PR placement

After securing a PR placement, you need to track its performance by monitoring the target keywords, positions, traffic, and overall content performance of your PR placement. 

Tracking the performance gives you valuable metrics that you can use in future releases and help you better optimize your future releases. Additionally, you can also demonstrate the return on investment (ROI) of your PR efforts to your stakeholders and consider if it's a worthy investment for future campaigns.

Do Press Releases Work for SEO?

So, do press releases work for SEO? Yes, they can have some tangible benefits such as:

  • Generating backlinks if the story gets picked up by reputable media outlets or websites;

  • Increasing brand awareness to reach a wider audience; 

  • Targeting and ranking for keywords that can bring in highly targeted traffic. 

The Impact of Press Releases on Rankings

The Impact of Press Releases on Rankings

It’s worth noting that the relationship between press releases and SEO can have some negative implications, such as: 

  • Low-quality or spammy links: Low-quality press releases can end up generating backlinks from low-quality or spammy websites that have nothing to do with your niche or industry.

  • Duplicate content: Syndicating SEO friendly press releases can lead to duplicate content that appears on more than one website or web page. Search engines don't like duplicate content as it creates confusion and reduces the quality and diversity of their results. 

  • Lack of originality or value: Press releases are not meant to be informative or educational content for your audience. They are mainly promotional and content marketing tools that aim to generate publicity and exposure for your news or event. By design, they may go against Google's helpful content guidelines, which advocate for people-first content. So, you need to create the most authoritative, original, and people-first press releases for the best chance of ranking well. 

Evidence Supporting the Effectiveness of Press Releases for SEO

One of the best examples of how press releases can be successful is the one published by HUDSONVILLE ICE CREAM in 2022. The press release announced that they were collaborating with Little Debbie to put a twist on classic snack cakes by launching seven new ice cream flavors. 

The press release was one of the top PR articles on CISION PR Newswire for 2022, a leading global provider of news distribution and media monitoring services. It managed to generate 102 backlinks from various websites and blogs, with 89% of the links being dofollow, meaning they passed on authority and ranking power. This shows how a well-written press release can boost a brand's visibility and reputation online.

Notably, the article also followed good principles of effective link placement by including a navigational link with a naked URL directing people to learn more about the company by visiting its main website.

It’s also worth noting that the press release was published on a high-quality PR distribution website with a high domain rating. 

Factors that May Affect the Impact of Press Releases on SEO

Factors that May Affect the Impact of Press Releases on SEO

There are some factors that can reduce the SEO value of press releases. You can use them as basis for mistakes you should avoid as you create and publish your own PR articles:  

Links placed too deep in the content and unseen by the customers

Press release articles typically have nofollow links. So, if readers can see the links, that is the biggest advantage you receive. Placing the links too deep in the content leaves them unseen. This can reduce the volume of referral traffic. That said, Google ignores links from known PR sites, so there is no need to go above and beyond to place links too high in the content where it seems illogical or forced.

Backlink is lost

Another thing that can reduce the value you get from press releases is if you lose the link contained in the article. This can happen due to intentional removal, accidental omission, or misspelling of the link by the publisher. You can use a bulk backlink checker to make it easier to keep track of your press release SEO efforts.

The article disappeared from SERPs

A press release article may disappear from SERPs for various reasons. Some of them are:

  • The article is out of date, and newer or more pertinent content has taken its place.

  • It has violated Google search guidelines or policies, resulting in a penalty and removal.

  • The press release has low-quality or duplicate content that doesn't provide value to the users.

  • It has technical issues such as broken links, slow loading speed, or poor optimization affecting its ranking or visibility.

The article has too many ads or other external links 

Too many ads can distract the reader and reduce their engagement with the content. Additionally, too many external links can lower the quality and authority of the article, as well as the link juice that it passes to your website.

Always track your PR

Your public relations (PR) can influence the search engine optimization (SEO) value of your link. A negative reputation can harm your conversion rate and drive away potential customers. As you undertake your SEO efforts for your PR article, you also need a meaningful PR strategy.

Monitor your PR placement indexability all the time 

The indexability of your press release is critical because if the article is not indexable, it can't rank on Google. Consequently, if it's not found, it can't generate search traffic, awareness, and backlinks for your site. 

Track your main backlink status

Since press releases require more resources than standard outreach articles, it's essential to keep track of any backlinks generated from them. Links can be lost, deleted, or altered. 

If you need a reliable way to manage your links in real time, you can use LinkChecker. The software can track all your backlinks, and send out alerts if it detects any anomalies. Read on to find out what it offers.

Track your main backlink status

Press releases are not cheap or easy to produce. They require more resources than a standard outreach campaign, such as writing, editing, formatting, and distributing the release. The links you get from press releases are also more expensive, as they depend on the quality and reach of the media outlets that publish them. You need to constantly monitor your quality links to make sure they are alive and relevant. 

Monitoring the status of your backlinks is a tedious and time-consuming task that you can't perform manually. You can employ the power of automation by using backlink manager software such as Linkchecker.Pro. 

It's the go-to tool for individual link builders as well as larger teams as you can check the status, anchor text, nofollow attribute, and other metrics of your backlinks in real time. You can also get alerts when your backlinks change or disappear, allowing you to act swiftly.

Monitor your outreach backlinks that target your PR link

You should also monitor the outreach links that you have created to boost your PR links. Make sure that they are free of errors such as nofollow tags, common SEO URL problems, excessive external links, indexation issues, spam issues, and more. LinkChecker allows you to track a large number of links in real time.

The best solution to keep an eye on PR Placement 

Linkchecker is an efficient backlink management tool that can help you to manage your press release placement and links to your PR placement. It can help you to monitor the status of your links, check for broken links, track the quality of referring domains, and help manage your link-building team. LinkChecker can also help you to find new opportunities for PR placement and outreach, by analyzing your competitors' links and finding relevant websites in your niche.

Conclusion

SEO press releases are not only a way to announce important company news but also a way to generate backlinks, increase brand awareness, and drive traffic to your website. By following the best practices for writing and distributing press releases, you can optimize them for search engines and reach your target audience. 

Press releases can also help you build relationships with journalists and influencers, who can amplify your message and boost your online reputation. Through 2023 and beyond, by combining press releases and SEO, you can create a synergistic effect that can enhance your online presence and grow your business.

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SEO for Real Estate Websites: The Ultimate Guide to Boosting Organic Leads

Do you have a real estate website that doesn’t generate sufficient organic traffic from search engines? With the increasing competition in the real estate industry, brokers, realtors, multinational real estate businesses, and other key players are trying to stand out from the crowd and get those listings. For this reason, launching a site in this industry and waiting for it to obtain top search engine ranking automatically is just wishful thinking. This is where SEO for real estate websites comes in handy!

SEO Tips for Real Estate websites

Local SEO optimization techniques can help real estate websites gain more organic traffic from local searches. Not to say that competition cannot be fierce among local real estate companies. However, SEO for real estate gives them a fighting chance, provided you are implementing the right real estate SEO strategies.

What should you do for your real estate site to perform well in local searches? In this guide, we share everything you need to know about boosting your real estate SEO efforts to help increase your visibility in local search. 

What Is Real Estate SEO?

Search engine optimization for real estate refers to optimizing your website to generate organic traffic from Google, Bing, Yahoo, and other search engines. It’s a complex process that consists of numerous approaches and methods, from technical optimization of your site, link building, and keyword research, to local SEO and content optimization. This comprehensive strategy ensures that your real estate website shows up once a seller or buyer enters a target keyword phrase (words typed into a search bar) in a search engine. 

Real estate SEO ensures quality representation and promotion of your services online. To better understand the importance of SEO for a real estate agent or investor, let’s look at some statistics. 93% of home buyers rely on online search engines to make informed buying decisions. In fact, the National Association of Realtors (NAR) revealed that approximately 44% of buyers start searching for their new homes online. 

It is also worth noting that 75% of online searchers don’t go past the first page of search engine results. Thus, pages that don’t rank among the top 10 search engine results stand to lose thousands of dollars in potential revenue. 

Search engines rely on unique algorithms that help them crawl website pages to decide what best satisfies search intent, hence search engine ranking. You can increase the chances of your website ranking high in search engine results by building relevant backlinks, improving the technical aspects of your website, and creating high-quality content that provides direct and clear answers. In turn, this boosts the overall visibility of your real estate listings and drives more traffic to your site, making it an authority in the niche.

How is real estate SEO different from general search engine optimization? Due to the product type and how buyers or sellers search for houses, SEO for real estate agents differs from standard SEO. For instance, most people buy a home once in their lifetime unless they fall in the higher earning bracket, where they may also buy a second or third home. However, agents can’t bank on this rare occurrence. 

Therefore, since they often target new clients, agents must consistently implement the right SEO strategies to attract new leads and convert them into paying clients. A lack of the proper understanding of such SEO techniques is like shooting in the dark and expecting results.  

But, with proper planning, diligence, and consistent management, your site is likely to perform well on both regular search engines like Google, Yahoo, and Bing, as well as top real estate search engines like Trulia, Zillow, Redfin, LoopNet, Century 21 Real Estate, HotPads, and more.

Tips for SEO for Real Estate 

With plenty of information on SEO for real estate agents available on the internet, it can be challenging to decipher tips that work and those that are not effective. Luckily, we have over ten years of experience and expertise in helping websites in the niche perform well in search engines. So, if you are a website owner looking for real estate SEO tips from real estate SEO experts, read on.

Focus on Online Local Directories for Link Building

Focus on Online Local Directories for Link Building

Ever heard of the saying ‘real estate is local?’ Well, this is more true in 2023 than ever before. Local SEO for real estate is among the most effective ways for sites to rank high in 2023. This entails creating a business profile in online local directories to show potential clients that you exist and are available to help them with their queries and needs. 

For instance, you could start by creating a Google Business Profile and optimizing it to tell Google more about your local business. In turn, this will ensure your target audience can easily find your local business while performing relevant Google searches. Other online local directories to consider for link building include: 

  • Yahoo Homes

  • Realtor.com

  • Homesnap

  • RedFin

  • Yellow Pages

  • Yelp

  • CitySearch

  • Neighborhood Scout

  • Zoocasa

  • Local.com 

  • Angie’s List

  • Better Business Bureau

Prioritize EEAT

Another important SEO tip is to make your site a trustworthy platform by showing your experience, expertise, authority, and trust (EEAT). Search engine algorithms have been designed to prioritize EEAT when it comes to search engine rankings and driving traffic. 

Thus, work on your EEAT by ensuring that your site is positioned as a leader in the real estate niche by providing up-to-date content on relevant pages, such as ‘About Us,’ ‘Contact Us,’ and the homepage. Don’t forget to include any awards you may have won or relevant accreditations earned in the past. 

Encourage Customer Reviews

Do you have happy clients whom you helped close the deal for their dream home? Invite them to write a review to increase your visibility in local search results while boosting your site’s reputation and legitimacy. Studies show that 93% of online shoppers read reviews and make purchasing decisions based on them.

Note that each search engine provides clear steps to write a review copy. For example, Google recognizes reviews copies once they have the proper schema structured data and an aggregate rating. Thus, you should ensure that your reviews have relevant tags for Google to see them as such, hence boosting your local search engine ranking.

Map Locations

One of the most overlooked SEO tips for real estate websites is leveraging map locations to drive more organic traffic to your site. You can use real-estate focussed tools like Google Maps to create a map of all your available listings. 

Thus, potential clients can automatically view their preferred listings and select those that they like most instead of manually googling each address. Not only does this boost local SEO efforts, but it also enhances user experience, further guaranteeing customer satisfaction.

On-Page Optimization in SEO for Real Estate

When discussing SEO, it is impossible to escape on-page optimization, regardless of the niche. On-page SEO refers to optimizing your website using technical improvements to help it perform well on search engine results pages. Below are the factors to consider when creating an effective on-page SEO strategy.

Keyword Research

If you want to emerge at the top of search engine result pages, you must determine what keywords your potential clients are using when searching for their housing needs. Keyword research helps you understand what keywords you can rank for and which ones your competitors are ranking for. 

Keyword Research

To analyze competition and search volume for each of your keywords, you can use top keyword research tools like the following:

  • Ahrefs

  • Ubersuggest

  • Moz Local

  • Google Search Console

  • Google Analytics

  • Keywords Everywhere

  • Semrush

As a result, you’ll be able to find local SEO keywords for real estate to use when building important pages on your site as well as crafting quality content for your potential clients. These tools can also help you discover less competitive keywords you can rank for. Later on in this guide, we will discuss the best real estate SEO keywords in 2023 and how to find them.

In the world of search engine optimization today, leveraging long-tail keywords is essential since they are less competitive than a short target keyword. A long-tail keyword refers to a series of words entered into a search bar instead of the usual one- or two-word queries. Such keywords are more niche, and creating content based around them is essential when you want to dominate local search rankings. 

Optimize Your Website Content

Is it possible to rank well on search engines without well-optimized website content? The answer is no. Crafting quality content is key to search engine optimization. 

Each page on your website should focus on specific keywords but avoid keyword stuffing. This is when you use a term too much in a particular text or where they don’t belong semantically. It is best to use between 5 and 10 keywords on one page. Adding real estate keywords to your URL and image alt text section is also advisable.

Prioritize creating high-quality content that answers search queries from your potential clients while using keywords to help you structure it appropriately. Apart from providing valuable content, you should consider several other factors when optimizing website content. This includes:

  • Catchy Page Title and Meta Description 

Online searchers and Google use page titles and meta descriptions to understand what a specific webpage is about. In turn, they increase the click-through rate (CTR), boosting your rank in organic search results. 

Your page title and meta description should include target keywords to ensure they pop up when potential clients enter them into search engines. Note that a page title should be between 10 and 70 characters. At the same time, a meta description should not surpass 200 characters.  

  • Headers

Utilizing the relevant header tags aids in organizing your content in a logical order, providing a hierarchy of information that is understandable to search engines and your readers. Each section should be related to the other and provide insightful information to your readers. 

While there are six header tags, a good website should include at least the first three header tags. Note that you should mention your target keyword in the first 100 words of your web page. Remember to use keywords in your H2s and H3s. 

  • Internal Linking

Internal links are essential for a successful real estate SEO strategy. It is essential to include links to relevant internal pages naturally between pages. Generally, you should use at least one internal link within one web page. The more internal links a page has, the more authority Google gives it. 

Improve Website Speed and User Experience

As a general rule of thumb, the faster the page load speed, the higher it will rank on search engines. Whether your potential client uses a PC or a mobile device, your site should load as fast as possible, ideally in milliseconds, translating into a positive user experience. 

Improve Website Speed and User Experience

The latest Core Web Vitals from Google provides page load speed as one of the factors that influence SEO rankings. If your website loads too slowly, Google is likely to hesitate in ranking it, increasing bounce rate levels. Note that the ideal site should load within 3 seconds. 

Website speed depends on various factors, including how the site is built, its hosting, the size of images on the page, and more. Essentially, the site must contain the proper URL structure, be crawlable, and be easy to navigate. Compressing your image files, repairing broken links, and cleaning clunky codes are ways to boost website speed and user experience. 

You can also use various tools to assess website speed to determine user experience. Such tools include 

  • Google PageSpeed Insights

  • Pingdom

  • GTmetrix

  • Uptrends

  • Webpage Test

Off-Page SEO for Real Estate Agents and Investors

Another important part of search engine optimization is off-page optimization, which is the promotion of your site on other sites to boost your rankings. Not only does this increase organic traffic for real estate companies, but it also contributes to brand awareness and credibility. Off-page optimization involves backlink building and other efforts, which we will discuss in the section below. 

Backlink Building

Backlinks are among the most crucial ranking factors for prominent search engines like Google, Yahoo, and Bing. They are essential because they help build trust and play a significant role in endorsing your site. 

The more quality backlinks you have, the more likely you are to rank high on search engines. This is because such backlinks show that the site provides valuable content, making it worthwhile to link to.

Also known as incoming or inbound links, backlinks refer to links to your site from other sites. But how can you build backlinks? If you publish high-quality content on your real estate website, other sites will naturally link to it because your content adds value to their blog post. 

Likewise, you can also publish guest posts with a backlink to your website. This aids in creating relationships with other bloggers while driving more traffic to your website. Another way to build backlinks is by requesting people owning a website related to real estate to link to your web content. Whichever method you choose, it is crucial to monitor the acquired links to ensure they work. You can do that easily with LinkChecker.Pro.

LinkChecker can assist you in analyzing your website’s backlink profile and determining ways to improve it. This tool aids in monitoring your real estate link building strategies by showing their dynamics, anchors, types, tiers, and other relevant statistics. Here are the best link building tips for real estate SEO in 2023 from the creators of the tool.

First, craft linkable content that encourages link building. Create informative content that not only adds value to your readers but also shows your expertise in the real estate niche. 

A great way to stand out in 2023 is by building infographics. With the increased popularity of visual content, including infographics in your web content makes it easier for other people to share your content on other platforms and link them to various related websites. 

However, the infographics must be well-built and possess valuable information. To increase the linkability of your data, include an embed code and a custom URL next to it. Note that infographics can also be featured on Google Images, increasing organic traffic to your site.  

Social Media and Local Listings

Using social media and local listings is another excellent way of achieving off-page optimization while boosting the reach of your content. Simply share something on your social media or other local listings and provide links to relevant real estate websites. Thus, you acquire a new lead, subscriber, or fan whenever someone shares or reacts to your social media post. 

To better manage your off-page SEO efforts via social media and local listings, you must ensure that your online reputation is at par. Track all your brand mentions and ensure they represent your business accordingly. This also helps to understand your target audience's needs and preferences to provide effective solutions. 

The Best Real Estate SEO Keywords for 2023

Keywords are one of the most important aspects of SEO for real estate. They can help you increase your clientele as well as boost the number of deals you close. Correct use of keywords can allow real estate companies to reach their target audience, obtain more traffic and attract high-quality leads from online local searches. The section below looks into how to find the best real estate SEO keywords for 2023. 

SEO Keywords for Real Estate to Generate Leads

If you are looking for SEO leads as a real estate agent, there are several SEO keywords for real estate you can use. Some common keywords to find leads include:

Keyword Search Volume Keyword Difficulty
real estate housing market 459K 71
open houses near me 43K 20
real estate agents near me 26K 87
how to become a real estate agent 16K 52
commercial real estate agent 7.1K 46
top real estate agents 3.3K 56
difference between real estate agent and broker 1.3K 19
best real estate agent near me 1.2K 30
best realtors 900 43
luxury real estate agent 500 54
what does open house mean 500 24
local real estate agents 450 79
real estate broker near me 450 89
best realtors near me 450 14
top real estate brokers 400 52
top real estate agent near me 350 38
how to pick a real estate agent 300 58
can anyone go to an open house 250 16
types of real estate agents 250 10
best real estate agents near me 200 50
real estate agent services 150 20
boutique real estate firms 100 11

It is worth noting that even though a particular keyword has high search volume and competition, the key is to publish quality content that provides value to your potential client’s query. However, it is best to find low-hanging fruit to increase your chances of getting featured on the first search engine result page. 

SEO Keywords to Find Sellers

If your real estate website is targetting sellers, you must provide relevant information to satisfy search intent revolving around selling different kinds of property. Some of the best real estate SEO keywords for 2023 to find sellers are the following:

Keyword Search Volume Keyword Difficulty
sell my home 5.8K 85
selling a house 5.2K 67
should i sell my house now 2.1K 23
how long does it take to sell a house 1.6K 36
taxes on selling a house 1.3K 0
is it a good time to sell a house 1.0K 46
steps to selling a house 900 52
selling a house as is 900 48
how to sell a house fast 800 63
cost of selling a house 800 43
how much can i sell my house for 700 36
best time of year to sell a house 600 34
when selling a house who pays for what 300 43
who pays closing costs when selling a house 300 44
homes recently sold near me 250 40
checklist for selling a house 200 27
buying and selling a house at the same time 200 38
list my home 150 84

SEO Keywords to Find Buyers

If you are looking for buyers for your real estate listings, you must find the relevant keywords to satisfy this search intent. Below are some of the most popular SEO keywords to find buyers in 2023, along with their search volume and keyword difficulty:

Keyword Search Volume Keyword Difficulty
homes for sale near me 391K 83
current mortgage rates 249K 90
fha loan requirements 52K 76
first time home buyer 47K 74
house for sale 39K 91
first time home buyer programs 33K 71
how to get a mortgage 24K 55
how to buy a house 22K 82
mortgage rates housing market 18K 79
cheap houses for sale 12K 65
cheap old houses 6.5K 51
first time home buyers 5.4K 75
old houses for sale 4.3K 65
homes sold near me 4.1K 8
what do you need to buy a house 3.0K 59
investment properties for sale 2.6K 22
new home listings near me 1.7K 95
should i buy a house now or wait 1.3K 26
steps to buy a house 1.1K 80
local real estate 900 80
fixer upper homes for sale near me 600 20
3 bedroom 2 bath house for sale 150 38
remodeled homes for sale 100 0
2 bedroom 1 bath house for sale 60 7
2 bedroom 2 bathroom house for sale 40 0

Local SEO for Real Estate

As mentioned earlier, the real estate industry is highly competitive, especially at an international level. However, focussing your efforts on local search gives your site a good chance to be successful in generating more traffic. 

Real estate companies can leverage local SEO by targeting potential clients within areas where they have available listings. Let us look at some tips on how to do it:

  • Conduct research for local keywords you can easily rank for.

  • Optimize your website using off-page and on-page SEO.

  • Claiming your Google Business Profile.

  • Building relevant local citations by submitting online directory submissions where you provide your real estate business name, address, and phone number.

  • Optimize your website for mobile devices by ensuring it features a responsive design and simple usability across various devices.

  • Use social media to connect with your target audience and boost brand exposure directly. 

Real Estate SEO Mistakes to Avoid

Real Estate SEO Mistakes to Avoid

Unlike paid advertising, such as Google Ads and cold calling, SEO for real estate is not a one-time thing. It requires consistent effort to provide quality, up-to-date content that answers common search queries. As you attempt to master real estate SEO, there are several real estate SEO mistakes you should avoid. They include: 

Forgetting Tech Optimization

While keyword research and creating quality content play a significant role in achieving top search engine ranking, many forget optimization of the technical side of their real estate websites. 

Things like optimizing page titles, meta descriptions, and image alt tags, building XML sitemaps, boosting page load speed and site performance, as well as enhancing overall user experience often go untouched in real estate websites. Optimizing the tech side not only helps you rank higher but it also assists search engines to understand what your site is about and whether it provides quality content. 

Competing with Your Own Pages: Keyword Cannibalization

Keyword cannibalization is trying to get more than one webpage on the same real estate website to rank for the same keywords. It is quite common for websites in the real estate SEO industry to select one keyword and go all in by optimizing the entire site for that one keyword. This prevents your site from ranking for other keywords, and your site might also get flagged by the search engine. 

Instead of optimizing your website for only one keyword phrase, optimize it for several keywords to increase its chances of obtaining top search engine rankings. Whether it is blog posts, the ‘About Us,’ FAQ section, or even the homepage, use diverse options, including long-tail keywords, on each web page.

Not Tracking Your Backlinks

It is not enough to just have many links pointing at your real estate website for successful search engine optimization. This is because your backlinks could be from a spammy or less authoritative website. Google and other search engines penalize such sites by removing them from search engine result pages. As a result, if your real estate website has a backlink from such sites, it is likely to face a drop in search engine rankings.

Luckily, various practical link building tools can assist you in tracking your backlinks to ensure they are top quality. LinkChecker is an efficient backlink management tool that aids in checking the quality of inbound links. Thanks to its bulk backlink checker feature, this tool automatically analyzes numerous backlinks simultaneously to report those with issues and fix them accordingly.

Conclusion

The importance of SEO for real estate websites is undeniable. Whether you are a real estate agent, an SEO professional, or a real estate agency, search engine optimization should be part and parcel of your online marketing strategy, including local SEO for real estate and other optimization strategies. 

Tips from this guide will push you in the right direction when developing the right real estate SEO strategy. From implementing on-page SEO tactics such as keyword research and optimization for online search, to executing off-page optimization like building backlinks and securing social media and local listings, you have everything you need to drive more traffic to your real estate website. 

However, you have to dedicate your time and resources to realize significant results. Remember, SEO for real estate is not a one-time investment like paid ads. With consistency and implementation of the right real estate SEO strategies, you are likely to gain a loyal following of thousands, if not millions, of visitors daily. 

FAQs

Why Is SEO Important in the Real Estate Business?

SEO for real estate agents helps them rank their sites higher on search engine result pages. This drives more traffic and increases online visibility for their real estate listings.

What Is Search Engine Optimization in Real Estate?

Search engine optimization in real estate refers to implementing promotion strategies to make your online content readily available for potential clients. This includes practicing on-page SEO as well as off-page SEO while avoiding common real estate SEO mistakes.

How to Do SEO for a Real Estate Website?

To implement SEO for real estate agents, you should start with performing an SEO audit of your site, comparing it with your competitors, performing local SEO optimization keyword searches, and crafting high-quality content using long tail keywords. It also helps to focus on technical SEO, such as performing PC and mobile optimization to ensure your site loads quickly and to guarantee a smooth user experience.

What Are Real Estate Buzzwords?

Real estate buzzwords refer to advertisement phrases agents use that sell fast among buyers. They are desirable terms that attract buyers and successfully sell any real estate listing. Such buzzwords include granite countertops, hardwood flooring, move-in ready, stainless steel appliances, open floor plan, meticulously maintained, etc.

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Blog Maintenance and Monitoring: Tips and Strategies

Learn why blog maintenance and monitoring are crucial for a successful online presence. Discover tips and strategies for effective blog monitoring with LinkChecker.

The Importance of Blog Maintenance and Monitoring

 

Blog maintenance is an ongoing task that requires vigilance in order to ensure optimal user experience and security, as well as keep up with ever-shifting SEO trends. It is in your best interest that any problems get quickly identified and addressed.

Effective Blog Maintenance for Your Website

Doing everything manually may be out of the picture. That’s why it’s best to use blog monitoring tools to track different aspects, such as the health of your backlink profile or your keyword positions. 

Tools only get you halfway. You still need smart strategies such as automating monitoring processes and outsourcing to save time. 

This article gives you a full overview of how to maintain a blog.

You’ll learn all the top performance indicators to watch for and tools to use. Without further ado, let’s dive in. 

What is Blog Monitoring?

Blog monitoring is the process that allows you to see how your blog, and particularly, how your content, performs. This involves analyzing the incoming traffic, time spent on a page, conversions, and so on.

It should be followed by blog maintenance, which means taking corrective steps to make sure the blog works well and stop it from breaking down. Blog maintenance should be done on a regular basis following a set schedule, as needed to respond to monitoring results and future updates.

Why Blog Monitoring is Crucial for Your Website's Success

If you don't monitor your blog regularly, you could be missing out on some crucial opportunities and exposing yourself to some serious risks. Here are some of the things that could go wrong if you don't monitor your blog:

  • You could be losing traffic and conversions to your competitors who are optimizing their blogs better than you;
  • You may suffer SEO attacks;
  • You could be vulnerable to hackers who may try to inject malicious code or spam links;
  • Your blog could be going offline without you knowing due to uptime issues;
  • Your website pages could be slow, posing potential customers and hurting your rankings.

Why Blog Maintenance and Monitoring is Important

Blog monitoring helps you to maintain a successful blog by allowing you to:

  • Identify topics, formats, and new ideas that resonate with your audience and optimize your content strategy accordingly;
  • Track how your blog ranks for relevant search queries and improve your SEO practices;
  • Measure the effectiveness of your marketing campaigns and adjust your budget and channels as needed;
  • Detect any technical issues or errors that might affect your blog's functionality and user experience;
  • Benchmark your blog against competitors and industry standards and identify areas for improvement;
  • Identify new opportunities to improve the look, functionality, and user experience of your web pages. 

It's all about knowing what could go wrong or what may go wrong, and reacting as fast as possible to mitigate adverse effects. 

How to Maintain a Blog

If you want to grow your audience and reach more people with your amazing content, you need to know how to maintain your blog effectively. The following tips can help:

Track Key Metrics

There are two ways to arrive at decisions as you manage a blog: the clueless way and the smart way. The clueless way involves making decisions that are not grounded on any facts. And the smart way is where you don’t claim to fully know anything, but instead, rely on insights provided by various monitoring tools.

1. Traffic and Engagement

Understanding the health of your blog requires more than just a simple glance. It's essential to measure both traffic and engagement for an accurate picture, which will tell you about how many people are visiting as well as what kind of content resonates with them.

By monitoring indicators such as pageviews, bounce rates, clicks, and session durations alongside the sources from which visitors come (traffic channels), you can gain a better understanding of your audience's behavior.

2. Conversion Rates

Blogging has a wide range of objectives, and conversion rates can serve as an effective barometer to measure success. If you’re aiming for paying customers, newsletter sign-ups, or free trial enrollees - having a reliable measurement system is key to seeing if your strategies are working.

The following table summarizes other performance indicators to keep an eye on based on each category of tools: 

Category

Metrics to track

Examples of tools

Engagement and user experience 

- Unique & returning visitors 

- Bounce Rate

- Sessions

- Pageviews.

- Average Time on Page

- Traffic Sources.

- Audience Location.

- Conversion Rate

- Revenue 

- Cost per Acquisition (CPA)

- Traffic sources

- Pages per session

- Core Website Vitals

- Average page load time

  • Google Analytics reports 
  • MonsterInsights plugin for WordPress
  • PageSpeed Insights

Backlinks 

- Domain Rating

- URLs Rating

- Number of backlinks

- Number of referring domains

- Live Broken Backlink Ratio

- Dofollow Nofollow Backlink Ratio

- Referring pages in Google's index

- Anchor text distribution

- Ahrefs.com

- LinkChecker.Pro 


 

SEO 

- Organic traffic

- Click-through rate

- Domain authority

- Top pages

- Top keywords ranked

- Crawl errors

- Mobile traffic

- Exit rate

- Competitor performance

- Indexed pages

- Technical SEO errors

- Google Search Console

- Ahrefs

- SiteChecker

- SEMrush Site Audit


 

Heatmap tracker 

- Frequency of clicks

- Scrolls 

- Moves (mouse movements)

- Time per element

- Heat (Hot or cold)

- HotJar

- Crazy Egg

- Lucky Orange

- Mouse Flow

- FullStory



 

Uptime and website performance 

- Uptime & downtime

- Availability

- Requests per second 

- Hardware utilization

- Average response time

- Page speed

- Time to title

- SSL certificate expiry

- UptimeRobot

- Pingdom

- ManageWP Worker

- SuperMonitoring

Social media engagement 

- Engagement rate

- Virality rate

- Number of social shares

- Audience growth rate

- Post reach

- Referral traffic

- Amplification rate

- Applause rate

- Sprout Social

- Hootsuite

- Social Pilot

- Social Media Examiner

Content freshness

- Ranking position 

- Last modified date

- Publication date

- Frequency of updates

- Time spent on a page

- Website’s backend

 

Identify and Fix Issues

One of the most important blog maintenance tasks is finding and fixing problems that affect how well your site works and how users feel about it. However, not all issues have the same urgency or impact, so you need to prioritize them based on their severity. 

Identify and Fix Issues

Toxic backlinks, for example, can lead to penalties, so it's important to get rid of them as soon as possible. On the other hand, you can deal with content freshness issues in different ways depending on your content strategy and schedule. 

1. Broken Links

These are links that lead to non-existent web pages or resources, resulting in 404 errors or redirects. Broken links can harm your user experience and your ranking potential. To fix them, you should regularly audit your website and remove or update any broken links.

2. Technical Errors

Technical SEO mistakes are issues that interfere with your website's ability to be crawled, indexed, and ranked. Some of the most common technical SEO errors that your website can face are:

  • Slow loading speed: Slow loading speed negatively impacts your user experience, conversion rate and SEO ranking. 
  • Duplicate content: Duplicate content can confuse search engines and dilute your authority and relevance.
  • Indexing issues: The problem arises when search engines are unable to properly index your website's pages. 
  • Sitemap issues: These occur when your sitemap contains pages that you don't want search engines to index, such as broken pages, noindexed pages, or de-canonicalized pages. 
  • HTTPS issues: These occur when your website is not secured with an SSL or TLS certificate, or when some of your pages or resources use the HTTP protocol instead of HTTPS.
  • Mobile-friendliness issues: It's when your website is not optimized for mobile devices by having a responsive design, fast loading speed, legible text size and easy navigation.

Stay Ahead of Trends

Blog maintenance is not just about fixing broken links, updating plugins, or optimizing images. It is also about making sure that your blog's design, layout, features, and functionality are in line with the latest best practices and user expectations. By staying ahead of trends, you can ensure that your blog looks modern, professional, and user-friendly. 

1. Industry Changes

To stay ahead of the curve and make sure your business is primed for success, it's essential to be on top of trends. Be sure to follow expert advice from influential people in the field across various social media platforms, blogs, and newsletters.

Make sure you attend events like conferences or workshops - there you can hear firsthand how other professionals and industry leaders are tackling challenges related to your line of work. Lastly, don't underestimate market research tools such as Google Trends; with them, you have direct access to seeing which topics are taking center stage right now.

2. Competitive Analysis

Competitive analysis can assist you in leveraging your competitors' resources to understand what is going on. What's more, you can try to keep up with them by covering the same topics, going after the same keywords, or implementing design changes. 

Competitors are a valuable resource; make good use of them. They can help you grow your business by keeping you competitive.

Strategies for Streamlining Blog Maintenance and Monitoring

You can save time and increase efficiency by using the following strategies when monitoring your blog:

Automate Processes Where Possible

Backups, updates, security scans, performance checks, and other tasks can be automated. Use tools that allow you to create workflows from scratch, such as KissFlow and Zaiper. 

Outsource Tasks to Specialists

Specialists can provide technical skills and constant attention that may not be available in-house. Leaving the website management to the experts can further save you time and money, as you’ll get things done without fail. 

Prioritize Tasks Based on Impact and Urgency

Impact refers to how much a task affects the website's goals, such as user satisfaction, conversion rate, or revenue. Urgency refers to how soon a task needs to be done before a deadline or to prevent a potential problem. Some tasks may have a high impact on the website's functionality and user experience, while others may have a low impact or can be deferred to a later time.  

Streamline Communication and Collaboration with Team Members

Ensuring effective and efficient interaction between team members leads to successful outcomes. Setting up an organized system of communication, such as through email or video conferencing, helps define expectations for each project task and provides a platform for sharing feedback. Using project management software can streamline the process further by allowing clear tracking of progress and quickly assigning tasks with minimal effort.

Link Building and Backlinks Monitoring

Backlink monitoring is the process of keeping track of your backlinks and analyzing their quality and number. First and foremost, checking your backlink profile allows maintaining good quality links. Backlinks can be lost. This, in turn, can have a negative impact on rankings, diminishing all the effort or budget that were spent on getting those links.  

You can also find and get rid of any toxic or low-quality links that could hurt the performance of your website. These link building tips will help increase the number of referring domains.

Social Media Monitoring

Social media monitoring is a powerful tool to get to know your customers. Through careful analysis of conversations across social platforms, you can gain a better understanding of customer wants and needs, measure brand awareness in real-time, identify emerging trends quickly, connect with influential people, and even generate valuable leads!

Develop a Disaster Recovery Plan

A disaster recovery plan is a must-have if you want to survive and thrive in the face of unexpected events that may impact your website. Disasters can arise from natural disasters, cyberattacks, buggy code, or human error. Still, keep a clear and detailed plan for how you will get your most important operations and data backups up and running as soon as possible.

What are Some Common Blog Maintenance Tasks that Need to be Performed Regularly?

Even if you haven't found any problems with your blog, you will still need to do the regular maintenance tasks when they are due. As a result, on a daily, weekly, and monthly basis, you must: 

  • Backup your blog data to avoid losing your content and settings; 
  • Update your plugins and themes to improve your blog's functionality and appearance;
  • Optimize your database using a plugin to remove extraneous data and speed up your site’s performance; 
  • Check for broken links to external and internal pages; 
  • Audit your content to improve factual correctness, add new information, or optimized it with keywords;
  • Find new internal linking opportunities to better distributed link juice across your pages and add value to your blog post;
  • Reply to user comments to as to foster new relationships and obtain feedback on your content; 
  • Schedule new social media posts such as scheduling tweets.

Ensuring Optimal Performance & User Experience

Creating a better user experience should not just be a goal but a never-ending quest. So, what can you do to improve the aesthetics and usability of your website today? Aside from designing it with user-centric principles and best practices, also pay attention to: 

1. Regular Updates

You can keep your website up-to-date by adding new, interesting content with relevant keywords that boosts your SEO ranking. Use Google Search Console to find search queries that aren't being targeted by your existing content and use them to create new pages and blog posts.

Additionally, don’t let your blog section and social media accounts go stale. Find new topics and content formats to keep users engaged and show that your business is still active. 

2. Plugin and Theme Management

Developers will update plugins to improve the features that are already there, add new ones, and fix bugs that could be a security risk. If you use a CMS like WordPress, you’ll get notified wherever there is a new update. Don’t ignore them. But at the same time, don’t enable auto-updates if you’re not sure how the plugin can impact your site’s functionality and stability. 

Additionally, pay attention to any theme updates. You can preview how themes look before implementing any changes. But note that incorrectly updating a theme can replace the content on your pages if not done properly. 

2. Improved Page Load Speeds

Improving page load speeds rewards your users with a faster and smoother experience. You can go about boosting your speed in various ways, including by optimizing your blog's code and images, reducing the number of requests, implementing browser caching, using CDNs for content delivery, upgrading to faster servers, and more. 

3. Mobile Responsiveness

More and more interactions are taking place on mobile. And Google moved to mobile-first indexing a while ago, meaning that they crawl your mobile pages as a basis for determining how to rank your website pages. 

First things first, pay attention to any mobile usability issues in your Google Search Console results. Additionally, run Core Web Vitals tests to check mobile crawlability.

Strengthening Security

Website security is extremely important for protecting your online presence and reputation. Hackers are constantly looking for ways to exploit vulnerabilities. 

That being said, the security of your website begins with you and your team. The World Economic Forum's Global Risks Report says that 95 percent of cybersecurity breaches are caused by mistakes made by people.

1. Protection Against Hacks and Malware

You need to take some steps to protect your blog from cyberattacks. Here are some potential protections you can use:

  • Use strong passwords, and store it using a password manager;
  • Update your software and plugins as outdated software and plugins can harbor vulnerabilities; .
  • Install a security plugin or service to block malicious traffic, resist attacks, and alert you of any suspicious activity; 
  • Backup your site to easily restore your pages and content in case of potential data losses;
  • Secure your user’s connection by having up-to-date HTTPS and SSL certificates.

2. Regular Backups

Backups provide a recovery point if you lose critical data. But where should you backup your information? The best places are those that are reliable, accessible, and affordable. 

Some of the options include cloud storage services (such as Google Drive or Dropbox), external hard drives (such as USB flash drives or portable SSDs), or online backup services (such as Backblaze or Carbonite). Using a combination of these methods can bolster security and guarantee redundancy.

Tips for Effective Blog Maintenance and Monitoring

Here are some tips that will help you become more strategic and adaptive as you undertake blog maintenance:

Develop a Maintenance Schedule

The maintenance schedule outlines the tasks and frequency of blog upkeep activities. Some of the common tasks you need to schedule on a regular basis include

  • Updating the software and plugins;
  • Backing up the data;
  • Checking for broken links and backlink errors;
  • Optimizing the speed and SEO;
  • Creating and refreshing old content.

Engage in Regular Content Audits

A content audit is an important step in ensuring your online presence effectively reaches the right audience. It's a deep dive into how content performs and what opportunities exist to optimize it for search results or keyword targeting based on creating helpful, people-centric authoritative material that aligns with your overall strategy.

Stay Up-to-Date on Industry Best Practices

Keep your finger on the pulse of all that is happening in your field, and you could find yourself ahead of the curve when it comes to productivity. Exploration can lead to discovery—innovations and developments coming together provide an opportunity for gaining a competitive advantage.

Utilize Monitoring Tools and Analytics

Monitoring tools can help you understand user behavior on your blog, such as which pages are most popular, how long visitors stay, the different browsers and devices they’re coming from. This information can help you optimize your blog to rank higher and improve conversions.

Why Do You Need to Use Blog Monitoring Tools?

Blog monitoring tools do a great job at helping you understand the strengths and weaknesses of your web pages and posts. You can also stay on top of the latest developments in your field, and position yourself as an authority. 

Blog monitoring tools are also essential for any blog focused on scaling and reaching more people. And again, it is not humanly possible to do everything manually. 

How can Blog Maintenance Tool Simplify the Process?

Many monitoring tasks may be impossible and too tedious to execute without using an automated tool, for instance, checking your ranking performance, number of backlinks, new referring domains, etc. A tool with preprogrammed workflows also offers reliability and repeatability when executing maintenance tasks like updates, backups, and optimizations. You can also get real-time reports and alerts on your site's health and performance.

Benefits of Using a Blog Monitoring Tool

Using a blog monitoring tool affords you the following benefits: 

  • It saves you time that you would spend checking your site or backlinks for any issues manually; 
  • It can be more accurate;
  • Automation can allow you to scale and manage many blogs at the same time;
  • You also get real-time alerts and notifications, allowing you to act promptly and minimize their damaging effect;
  • You’re freed up from worrying about something going wrong, giving you adequate time to focus on managing your business.

What are Some Essential Tools for Blog Maintenance?

What are Some Essential Tools for Blog Maintenance

 

Google Search Console (GSC): 

Google Search Console is a free service from Google that lets you monitor your blog's performance on Google’s search engine. You can monitor ranking keywords, clicks and impressions, crawlability and indexability errors, mobile usability issues, and more.

Ahrefs

Aherfs gives you a 360 view of your website. You can keep an eye on the ranking of website pages in SERPs, run technical audits of your website, analyze your backlink profile, and much more. The tool also enables you to compare the performance of your website against competitors and gain some insight into what they’re doing. 

Uptime Robot

UptimeRobot is one of the leading server monitoring tools. You can take advantage of the free tier to monitor your blog's uptime and downtime every 5 minutes. Alerts are sent via email or SMS.  

Google Analytics (GA)

GA is one of the best Google blog monitoring tools because it's free, which makes it accessible to businesses of all sizes. With just a small piece of tracking code that needs to be added to your website, you get a wealth of information about incoming traffic, including information about user behavior, traffic sources, and conversions, including what pages users view, how long they stay, what actions they take, and the devices they use. 

PageSpeed Insights

The free toolkit by Google checks the health of your website’s core web vitals to gauge the page experience.

SE Ranking

SE Ranking helps website owners and digital marketers improve their search engine rankings and increase online visibility. Users can leverage a variety of tools to find relevant search terms, improve the content on their pages, and keep an eye on how their rankings change over time for certain queries.

LinkChecker.Pro

LinkChecker allows you to dive deep into your backlink profile while keeping an eye on important things like anchor text, indexability, etc. Get the full picture of how your links are performing with their comprehensive analysis. 

LinkChecker also has a great feature that checks to see if Google has indexed the backlinks. Ahrefs, for example, doesn’t do this. 

Backlink Monitoring as a Part of Blog Maintenance

Monitoring your backlinks is the only way to ensure that you’re benefiting from links acquired through initiatives such as outreach blogging, guest posting, or broken link building. Many issues can affect how much link juice flows to your site from accidental deletions, wrong linking parameters, content updates, 404 errors, and partners who decide that they don’t want to honor linking agreements. 

Additionally, you don’t have control over who links to your website. That means your site can accumulate toxic links, signaling that they come from low-quality or spammy sites with no relation to your industry or topics.

While Google is good at discerning and ignoring toxic backlinks, there is still a chance of having the links mistaken for a more elaborate link scheme. 

The Optimal Solution for Monitoring Blog Backlinks

LinkChecker.Pro is the ultimate backlink manager software for  link-building analysis and backlink management. This monitoring solution shows you everything you need to know about your inbound links: their number, quality, dynamics, types, anchors, tiers, and more. 

You can easily get a snapshot of one or more projects from the dashboard and assess the authority of thousands of potential referring domains with the bulk backlink checker.Whether you are a link builder, an SEO project manager, or a business owner, LinkChecker.Pro will help you achieve your goals faster and easier. 

Request your free trial today, and say goodbye to the hassles of manually tracking your backlinks with a spreadsheet!

Summary

Blog monitoring revolves around checking the performance of key metrics across vital categories like SEO, user experience, backlinks,  uptime, and availability. And blog maintenance  entails carrying out various routine tasks like updating your content, fixing backlink issues, optimizing your site speed, and strengthening your security. 

By doing these tasks regularly, your blog has a better chance of thriving like a beautiful flower. Or a cactus. Whatever floats your boat.

 

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Casino Backlinks: Full Link Building Guide

Achieving casino backlinks is quite effective in increasing the trust and authority of a page, which can help it rank for highly competitive keywords in organic search results.

Casino Backlinks: Where to Get Casino Backlinks?

You will be hard-pressed to secure a 'cheap' casino backlink from a trusted blog. And the first mistake that you can make is going after low-cost backlinking opportunities. It’s a sure way of increasing Google's scrutiny as the only sources of low-cost links are sites with low domain authority. 

Casino backlinks guide

The sites may be in unrelated niches and with foreign audiences. It's actually better to have a few high-quality backlinks than many toxic links. 

As you also undertake casino backlink buying, leaving footprints— any indicators of a link building scheme—will be another fatal mistake regardless of the link building technique you choose even if it's relatively 'safe' like guest posting. 

There's a lot more to know, and this casino link building guide will give you a better understanding of how to achieve casino links, and point out potential mistakes you should avoid. Let's dive in. 

Why Are Casino Backlinks Important?

A casino backlink is generated when a third-party site links back to a website in the online casino niche. Links mainly originate from homepages, directories, forum comments, blog articles, news pieces, and even press releases syndicated on PR networks. So, what is the importance of backlinks

Helping SEO

With so many websites providing similar content and services, there is no way for search engines to tell which websites to trust for information. 

The main way Google assigns trust is by looking at how many websites are linking to a particular service or resource. A high number of backlinks suggest that the page can be trusted and that it would match the searcher's intent—be it transactional, navigational, or informational. 

Making Your Brand More Recognizable

Backlinks on third-party sites can increase the amount of referral traffic. The new visitors will become acquainted with the brand. Additionally, backlinks improve the rankings of the linked page and positively impact other pages as well. The site will appear in more search results, and searchers will grow more accustomed to it. 

Where to Find Casino Backlinks?

If you need gas for your car, you can simply drive to your nearest gas station. But figuring out where to get links for casino sites is not so obvious. 

Where to Find Casino Backlinks

As Google frowns upon the practice, many sites that do actually sell links will not put a banner on their homepage advertising link building opportunities. You need to reach out to them. But remember the thing about leaving footprints. It is better to avoid using your company or corporate email to scout link building opportunities. 

Let's assess some of the methods of acquiring links that involve a transfer of value. 

Exchange of Links

The technique doesn't exactly entail trading links. And as a matter of fact, it tends to happen quite naturally.  

An Ahrefs study revealed that nearly 74% of domains driving more than 10k in organic traffic every month had reciprocal links to each other. Given this, exchanging links may not trigger Google suspicions if it's done as naturally as possible. You should: 

  • Choose casino niche sites; 
  • Avoid cross-linking with relatively new sites with a spammy backlink profile; 
  • Avoid participating in link exchange groups where sites have a lot of overlap and congruity; 
  • Generate powerful backlinks to new content gradually and not at the same time; 
  • Acquire backlinks for casino websites through other means before improving them with link exchanges. 
  • Place the link on a relevant page and contextually in a way that improves the user’s experience. 

You may need to reach out to another webmaster to exchange casino backlinks. Ensure that the other person is trustworthy and professional and that their website does not raise any red flags. 

Note: It’s preferable to use link exchanges in combination with other methods as there is a possibility that your website may be penalized if they are utilized excessively.

You can also participate in a three-way or ABC link exchange, where three websites are parallelly linked to each other to reduce suspicions. 

Paid Links

There are two primary ways of acquiring a paid link. Firstly, you can perform outreach guest posting, where you submit an article to another website and the article will have a contextual link to your preferred page. 

Niche edits or link insertion is the second way of acquiring paid links. It means inserting your link into an existing page that's already indexed, ranking for search terms, and with backlinks of its own. 

What is the process of getting paid links? Some steps to take are the following: 

  1. Research websites in niches that naturally link back to online casino sites. The most obvious choices would be casino blogs or poker sites; however, the majority of casino backlinks are acquired from websites related to lifestyle, sports, gaming, technology, entertainment, etc. The sites have to meet the quality criteria that you will specify.
  2. Contact the site administrator and pitch your suggestion. For instance, if it's an affiliate gambling site that has published a list of top online casinos in your region you may ask for a chance to be included.
  3. The site administrator may reply to your requests and provide you with the requirements and pricing guide. You may have to negotiate so that you can save money and stretch your budget over the long haul. 
  4. If required, you will hire someone to produce and edit the content. 
  5. You will then submit the link. 
  6. The link placement has to be monitored constantly using backlink manager software to ensure that the other party has not wrongly removed it or made any errors while posting it. 

You can build your capacity in-house to facilitate the process of getting links. But it can be much easier and scalable to work with reputable casino link building services with their own teams of specialists, content writers, technical SEO experts, and programmers. 

PBN

Private blog networks or PBNs are artificial websites created for the purpose of passing link juice to linked domains. 

The process of building a PBN starts with finding domains that are expired or sold at an auction and have good domain authority earned from other websites pointing back to them. Like any other domain, it has to be hosted, and additionally, you may need to produce articles. It's from these articles that external links to other websites are generated. 

There are two main approaches for getting links from PBN sites. You can do it yourself or buy PBN links from a trusted service. The latter route is more favored as any mistake can attract strict penalties. But it's paramount to find a trusted provider. 

What can you look out for to find a trusted source? 

  • The articles need to be high-quality, unique, and niche-related, either written by a human author or AI-generated (in which case you have to ensure proper post-editing). 
  • The vendor should have a broad network of sites, so you can receive links from a niche-related site. 
  • PBN sites need to have a sufficient number of referring domains. The more referring domains the more expensive the PBN link will be. 

How to Choose Qualitative Backlinks for Casino Websites?

We have already looked at some tips that you can use when evaluating paid links or PBN links. Let's delve further into link building tips you can use to determine the quality of the referring domain.

Organic Traffic

It's imperative to buy links from websites generating consistent organic traffic from search results and other sources. At the least, the website should be generating 1,000 visits per month. 

You should further determine the quality of the organic traffic by looking at the following:

  • GEO

Quality websites will have the closest overlap in the audiences you want to target. 

  • Traffic Growth

Watch out for any recent drops in traffic that may indicate a Google penalty. You should also be careful about any recent spikes. 

  • Top Pages

The best websites will have top pages ranking among the first results for certain keywords. 

If you're using Ahrefs for your analysis, here is a quick table showing which tool to use:

 

Action

Ahrefs tips

Checking the organic traffic of a site

Site Explorer > Overview 

Assessing traffic growth

Overview > Organic Search (Show all countries)

Checking if the site is already linking back to your website 

Go to Linked Domains and search for your site’s URL

Comparing the number of linked domains vs referring domains

Use the Quick Batch Analysis tool

 

You can use some free tools by Ahrefs including Traffic Checker, Website Authority Checker, and Backlink Checker to get insights about the sites you’re analyzing. 

 

Domain Rating

The domain rating is a metric coined to measure how strong and authoritative a website is. It's based on the quality and quantity of backlinks pointing back to the website.

Sites with a high DR score share some characteristics: 

  • They have lots of unique domains linking to the website; 
  • The referring domains have high authority. 

The minimum score may differ depending on which SEO tool you're utilizing. But ideally, it should be 20+.

Website's Niche

When evaluating where to get casino backlinks, think of niches where it's possible to generate a natural link back to a casino website. Websites in the following niches may be preferable: 

  • Online gambling industry 
  • Poker
  • Gaming
  • Sports betting
  • Lifestyle and entertainment
  • Travel
  • Sports and culture
  • Business and finance
  • Cryptocurrency and blockchain
  • Technology
  • Product and service review sites

 

Casino Link Building Guide

You should have a strategy before performing paid link building. The strategy will dictate the approaches you'll use to get links and answer crucial questions like how many links you need. 

Casino Link-Building Guide

1. Analyze Your Competitors

Before building links, figure out who your main search competitors are. Find out their domain rating score, the number of referring domains, where links originate from, if they're using PBNs, etc. You can even find link building opportunities from competitor analysis and replicate methods that are working for them. 

2. Create a Link Building Plan

The link building plan should outline the techniques that you want to implement in order to generate backlinks for casino websites. For instance, do you plan to perform outreach guest posting or niche edits on existing articles? 

The plan also acts as your casino link building guide as it further specifies: 

2.1 Links Amount

How many links are you planning to generate? The simple way to figure this out is to get an average domain rating score of your top competitors. For instance, all your top 10 competitors may have an average domain rating of 50. Next, work out how many casino backlinks you’ll need to get to achieve this score. 

Note the distribution of DR scores in the referring domains. For instance, you may need up to 60 referring domains, with at least ten links coming from domains with at least 50+ DR. 

2.2 Requirements for Link Building Websites

The plan must also specify the requirements for the link building websites you will partner with. Here are some baseline recommendations:

  • Monthly traffic: 1000+ visitors
  • Traffic consistency: no big dips and spikes in the last three months 
  • Domain rating: at least 20+ on Ahrefs
  • Number of linked domains vs referring domains: Ideally, the number of linked domains should not exceed two times the number of referring domains. 
  • Number of links to other casino sites: Not more than 5% of linked domains as it may indicate that the website sells plenty of links to other gambling and casino companies making their link scheme more obvious. 
  • Number of referring domains for PBNs: At least 10 and the content should be high-quality. 
  • Additional requirements: The website must be in a relevant niche and language. And it should not label posts as sponsored or paid. 

3. Create an Anchor Text Plan

Google utilizes the anchor text to better understand what the linked page contains. 

Being aggressive with the anchor text entails using an exact-match anchor text with descriptive keywords. This may be okay if you’re linking from high-quality sources and once your site is more established. But you may need to be careful as over-optimizing the anchor text can result in a penalty. It's best to have a mix of anchor text to appear as natural as possible. 

If your site is relatively new and if you’re linking from PBNs, it’s better to use branded, generic, and partial match anchor text. 

4. Post Links and Enjoy the Results

After posting the links, you should start enjoying the results once the referring domain starts passing link juice. You can see an immediate boost in several weeks, or it could take several months. 

 

How Not to Lose Your Money and Optimize Your Budget?

It's quite possible to waste your money on low-quality links that Google will just ignore. Similarly, you may end up spending too much money on a few casino backlinks. 

The following tips should help optimize your budget and ensure that you don't waste resources: 

1. Use LinkChecker PRO for Backlink Monitoring

Purchasing links is built on trust and, in certain situations, the link provider may abuse that trust by removing your link prematurely or not following up on their promise. Casino backlinks are certainly not cheap, and you need to do your best to monitor if the link was added or if it was erroneously tagged as no-follow. You also need a bulk backlink checker to constantly monitor all your links in real-time. 

LinkChecker PRO is the ideal tool to track and analyze your links. It has proved useful in numerous situations, helping users recover links worth $14,000 by making users aware of link removals and giving them ample time to initiate PayPal disputes.  

2. Find Cheaper Websites for Casino Link Building

Cheaper link building opportunities do exist. They are a bit harder to find and will require you to be more proactive in your approach and cast a wider net to find opportunities that others in the industry are not going after. 

That said, you should be careful about cheap links, particularly where the site owner is too greedy and is trying to raise all the money they can from selling links.

3. Don't Be Afraid to Negotiate the Price with Site Owners

If you receive the rate card from the site owner, there's always room to negotiate a lower price. The worst answer you can receive is “No”.

 

Bottom Line 

The links that you buy for your casino website can appear as natural as other links. Just steer clear of leaving footprints and only work with high-quality sources. 

You should keep tracking your links after placement using a link monitoring tool like LinkChecker PRO. It’s full of features and can meet the needs of any agency with several team members and link building specialists. Test it out for free by claiming your free trial.

 

 

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Importance of Backlinks in 2023

It's no secret why backlinks are important for SEO. In fact, they're one of the most significant ranking factors for Google. Backlinks are crucial because they act as votes or endorsements for your website. The more backlinks you have, the more popular your site is in Google's eyes.

But why are backlinks important in SEO? And are backlinks still important in today's SEO climate? In this article, we'll answer those questions and more. Keep reading to learn everything you need to know about backlinks and why they're essential for your website's success.

What Are Backlinks & Why Are They Important?

A backlink is a link from another website to your site. Backlinks are also sometimes called "inbound links" or "incoming links". But why is backlinking important? They're essential because they help search engines like Google understand two things:

  • The quality of your site;
  • How popular your site is.

Google looks at the number of backlinks your site has as a signal of its quality. The more backlinks you have, the better. That's because having lots of backlinks is a good indicator that lots of people find your site valuable and worth linking to.

Google also looks at the quality of the websites linking to you. If all the sites linking to you are high-quality, that's a good sign that your site is also high-quality. On the other hand, if you have lots of low-quality backlinks, that could hurt your site's ranking.

Why are backlinks important

How Are Backlinks Earned?

Sometimes websites may link to your website without any effort on your part, meaning no link building practices were implemented. This is called a "natural link" and it's the best kind of backlink there is.

Natural links are valuable because they're not easy to get. They happen when someone likes your content enough that they decide to link to it on their own accord. That means you didn't have to ask them or pay them to do it. They just did it because they thought it would be useful for their readers and it could also add value to their site.

So, how can you increase the chances of getting natural links? By creating high-quality content or services that people will want to share. If your content is interesting and useful, people will be more likely to link to it on their own. So focus on creating great content, and the backlinks will follow!

Reaching out to high-quality websites and asking them to link to your content is a great way to get backlinks. But it's not always easy to get a response from them. Sometimes you reach out to them, and they don't respond. Other times, they might be interested in linking to your content but want you to do something first.

That's where guest posting comes in. Guest posting is when you write a blog post for another website and include a link back to your own site. Not only does guest posting help you get backlinks, but it also helps you build relationships with other bloggers and webmasters.

If you're having trouble getting high-quality websites to link to your content, try guest posting on their site. It's a great way to introduce yourself and show them what you can offer.

People who share links to your website are a great resource for getting backlinks. Why? Because they're already interested in what you have to offer, and they're more likely to link to your content if they like it.

So how can you identify these people? By looking for websites that are already linking to your content. If someone has shared a link to one of your blog posts or articles, they're more likely to share a link to another one of your posts or articles.

That's why it's important to track the links pointing to your website. A tool like Link Checker Pro can help you do this by keeping track of the latest links pointing to your site.

By identifying people who have shared links to your content, you can reach out to them and ask them to share a link to another one of your posts or articles. This is a great way to get more high-quality backlinks from people who are already interested in what you have to offer.

Automatic backlinks are the easiest type of backlink to get because you don't have to do anything except run the program or script. All you need is a list of websites, and the program will automatically create a link back to your website on each of those websites.

The main benefit of automatic backlinks is that they're fast and easy to create. You can create thousands of them in just a few minutes. And since they're all created by a computer program, they're all exactly the same.

That's why they're often referred to as "spam links" or "spam backlinks." They're not natural, and they don't contribute anything to your website. In fact, they can actually hurt your website's ranking in Google's search results.

So why would anyone want to use them? Because they work! Automatic backlinks can help you increase your website's ranking in Google's search results very quickly. But the trade-off is that they're not very effective in the long run.

If you're looking for a short-term boost in your website's ranking, automatic backlinks are a great option. But if you want long-term success, you should focus on creating high-quality, manual backlinks instead.

Numbers vs Quality

Not all backlinks are valuable. Therefore, having a huge amount won't necessarily rank you higher. In fact, some backlinks can actually hurt your site's ranking.

Here are a few types of backlinks that you should avoid:

  • Links from low-quality websites; a website that is spammy, not SEO friendly, and doesn't have many backlinks pointing to it itself.
  • Spammy links; these are links that have been created by a computer program for the sole purpose of increasing a website's ranking.

How Important Are Backlinks That Are High Quality?

Of course, not all backlinks are equal. A link from a high-quality website will be more valuable than a link from a low-quality website. Getting links from high-quality websites in your niche is the best way to build valuable backlinks that will help improve your SEO. That's why it's vital to focus on earning backlinks from high-quality websites relevant to your niche.

Relevance is key because Google looks at the topic of the linking site when deciding how much value to give your backlink. If the linking site is relevant to your site, Google will assign more value to your backlink.

Backlink Maintenance

There are a few things you can do to ensure you don't lose valuable backlinks:

  • Monitor your backlink profile regularly. Use a tool like Link Checker Pro to track your backlinks and look for any that have been removed.
  • Reach out to the site owner if you notice a backlink has been removed, is pointing somewhere else now, or anchor text has been changed. Ask them why they changed it and see if there's anything you can do to get it reinstated or changed back.
  • Make sure your website is high-quality and worth linking to. This will help prevent other sites from removing their links to yours. To get a high-quality website, you want to create unique and relevant content. You will also want to make the website SEO-friendly by using the correct anchor text and optimizing your search metrics for search engines to find you.

If you're careful about SEO, your backlink profile, and maintaining a high-quality website, you should be able to keep most of the links you've built up over time.

Dofollow vs Nofollow

When a website links to another site, they're essentially vouching for that site. Google uses these backlinks as signals to help them understand the quality of websites.

If a website links to yours using a "dofollow" link, that's a good sign. It means they trust your site and think it's high-quality. These types of links will help improve your SEO.

On the other hand, if a website links to yours using a "nofollow" link, that doesn't necessarily mean they don't trust your site. Nofollow links are often used by sites that can't vouch for every site they link to (like directories and resources). These types of links won't have a big impact on your SEO.

In general, you should focus on getting dofollow links from high-quality websites.

Niche Indicators

It's important to realize that there will be different niche indicators depending on its competitiveness. Domain Rating Ahrefs are used to build up a link profile and so a link profile's relative strength. If your domain is ranking low, your Ahrefs score will be closer to 0 which means your link profile needs work.

Referring domains are used as a metric to increase Ahrefs rating, and increase your overall relative strength. By linking to relevant niche websites you'll increase your link juice and overall profile ratings. Remember the key here is to link to ‘relevant' content.

Organic traffic is then influenced through your overall link profile. When ratings go up, more people can find you in search engines as your pages will be ranking higher for their keywords. This is also true for the regionallity of your profile and the more links you get from local domains, the better you will rank.

Overall these three metrics are used to find any gray links that are linking to irrelevant content niche articles, so you can turn them into no follow links and prevent your site from looking spammy and of low relative strength.

Take Home Messages

So, you ask why are backlinks important for SEO? Because they help Google understand the quality and popularity of your site. The more high-quality backlinks you have, the better your site will rank in Google's search results.

To earn valuable backlinks, focus on building relationships with other website owners and creating content that is high-quality and relevant to your niche. By doing this, you'll be more likely to earn links from high-quality websites that will help improve your SEO.

Backlinks from websites that are high-quality and relevant to your niche will improve your website ranking. Topic relevance is essential because Google checks the subject of the site linking to yours when deciding how much value to give your backlink. If the linking site is related to yours, Google will place more importance on your backlink.

Monitoring your backlink profile regularly and maintaining a high-quality website are the best ways to ensure you don't lose valuable backlinks.

By following these tips, you should be well on your way to creating a high-ranking website through backlink building, especially now you know the importance of backlinks in SEO.

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How to Manage SEO Team?

If you are in need of an effective, resourceful, and creative SEO dream team, there's nothing wrong with seeking advice on how to manage an SEO team from the very beginning. You'll be able to achieve the desired results in the shortest amount of time if you're armed with practical recommendations.

Starting an SEO team from scratch is not difficult; all that is required is a thorough understanding of the process. You must surround yourself with the right team members, manage their work correctly, set the proper goals, and use special tools to reach them. For example, link builders need a powerful backlink management tool to cut down on their daily tasks and help them plan their outreach strategy.

How to manage SEO team?

But succeeding in SEO team leading can also be a challenge for someone with experience managing an in-house team or SEO agency. This guide is aimed at assisting you in resolving any issues regarding building and guiding the SEO team in order to make its workflow efficient and run smoothly.

Choose the Right Specialists for Your SEO Team

First and foremost, to learn about managing an SEO team, ensure you have proficient specialists to rely on. While choosing them, consider your business priorities and the organization's capabilities. When composing a team, choose individuals with technical and creative SEO skills. Such a team will perfectly complete various interesting and complex tasks, performing in synergy.

A well-built team consists of SEO specialists, web developers, outreach and link building experts, SEO managers, and content creators like copywriters or proofreaders. If your team is strong, they're agile in reacting to new information, focusing on it, smartly combining their strengths and experience, and quickly adapting to plans. Remember to include all of your employees in important business decisions, like the launch of a new product or the start of a project in content marketing area. The company's goals will be met by such an in-house SEO team that builds and tweaks an SEO strategy and measures the results.

Where to Find?

Once you know what individual team members you need, you can start looking for them and interviewing them. The most common issue arising about gathering highly transparent team is where to search for your desired talents.

There're many sources to tap for finding employees for your SEO organization. These include placing ads on online job sites, asking friends, family, and colleagues, and working through talent agencies. Consider searching regular team members through the following convenient platforms:

  • Zip Recruiter and Indeed are good resources for placing general job listings.

  • Mediabistro and ProBlogger are helpful sites for finding authors and proofreaders to create content.

  • Upwork and Fiverr are fine if you're looking to hire freelancers at a reasonable price.

  • LinkedIn Jobs is best known as a professional networking service, as its search function can help you find job seekers with the required skills in digital marketing and location.

When you post to job boards, remember that the quality of potential employees you attract to your future SEO department is directly connected to the quality of job listing. Higher-quality candidates won't apply if you post a dull or off-putting job vacancy.

How to Choose Team Members if You Don't Know SEO?

Unsure of the search engine optimization procedure itself but curious about how to manage an SEO team and find top candidates? In that case, learn about each professional's job duties in general. For example, you can read about Linkbuiding for beginners to provide yourself with knowledge about backlinks' importance for the site. After that, hiring and managing linkbuilders will be much easier.

One common and effective hiring strategy is to look for people based on their overall skill set and then train them in your specific requirements and workflow. You can also check for portfolios or previous clients' references if there're any. It'll help understand what kinds of projects candidates were involved in earlier and whether their general work experience aligns with your project values.

Ask the candidate to complete a simple test task. It'll allow them to demonstrate that they're qualified for the position they're applying for. It can be something like a site audit for an SEO specialist or a link article for copywriters. If the task was completed satisfactorily, conduct an interview and focus on the job seeker's interpersonal skills.

Use Tools for Managing SEO Team

Use Tools for Managing SEO Team

There are many tools that SEO professionals can use to perfectly measure and control the process of optimizing websites. But there's one helpful tool most companies usually forget to implement. In the same way that SEO specialists use SEO tools to do their jobs, SEO managers can use tools to manage their performance effectively. If the first one helps save your employees' time and effort by automating or speeding up some of the time-consuming tasks, the second is useful for preventing project chaos, organizing and delegating tasks, and setting deadlines.

This is a table of tools that can help manage the SEO team's progress much better. Try them to determine which will make the SEO team's performance more focused and productive.

Tool Features Trial Period Provided
LinkChecker PRO
  • backlink monitoring;
  • a useful link building dashboard;
  • batch analysis;
  • performance review of the projects;
  • assesses the links on a webpage.
On-request trial available
Asana
  • creating task boards;
  • setting rules for automating tasks;
  • integrating with file-sharing platforms (like Google Drive);
  • creating project templates;
  • organizing and assigning tasks in lists;
  • customizing workflows;
  • tracking a team's progress and workload;
  • mapping work out over time.
Free plan available (for teams of up to 15 people)
Trello
  • arranging tasks by priorities;
  • organizing tasks by boards;
  • organizing roadmaps for various campaigns;
  • connecting apps into workflow (like Dropbox or Slack);
  • setting stages of projects progression ("Done," "To Do," "Doing," or custom option);
  • delegating tasks by cards with a to-do checklist;
  • mobile app available.
Free plan available (up to 10 boards)
Zoho Projects
  • planning projects by developing a tasks breakdown structure;
  • scheduling, managing, and tracking all the tasks;
  • tracking each issue's real-time progress;
  • tracking work hours and billing clients;
  • visualizing the progress with unique Gantt charts;
  • mobile app available.
10-day free trial (up to 3 users and 2 projects)

Check out also the Best SEO Tools expert guide by LinkChecker PRO if you need to look at more tools (like Google Search Console) with the detailed descriptions provided, and also remember to explore the LinkChecker service peculiarities. It's constructed in a way to be intuitively simple and useful for SEO experts, link builders, project managers, etc.

Choose Goals and Reach Them

One of the main reasons projects go wrong and take longer to finish is that the set goals are unclear. It's in the best interest of both the employee and the organization to set clear, measurable goals. Yearly goals can be defined for the whole team, while monthly goals are for each subteam. Additionally, it's a good idea to encourage each team member to develop individual weekly goals.

When learning how to manage an SEO team, think about motivation as a key indicator of effectiveness. Goal-setting strategies can enhance employees' motivation, productivity, and optimism in the workplace. If you're office-based, goals can be publicly displayed on the boards. In that way, you bring a sense of direction and teamwork to each team member.

How to Choose the Goal?

You must establish realistic goals, especially at the project's outset. Look at past data and analytics and use that information to predict future performance. Set specific, measurable, and trackable objectives, and analyze your competition.

Regarding the link builders managing, specify the goal correlated to referring domains' authority. The emphasis in the work of the entire department must be on quality, not quantity, which means getting valuable links rather than just getting numerous ones that might be of poor quality.

The constant changes in Google's ranking algorithm can significantly impact SEO performance, decreasing traffic growth or organic traffic conversions. So, be open to change, and remember to review and adjust your goals every three months.

Delegate Tasks to Your Specialists

When managing an SEO team, creating subteams for separate processes is most reasonable. After this separation, everyone in a subteam of the SEO department has a role to play and micro-goals to focus on for the whole team's success, like on- and off-page SEO, etc. By giving tasks to subteams, SEO projects will be more likely to be finished on time and on budget.

Despite strong technical SEO skills, SEO specialists are highly creative individuals. They're independent and prefer to take responsibility for their work and methods. That's why smart SEO management is also about avoiding all the team members' micromanagement, as it leads to common tension.

How to Manage LinkBuilding Team?

Linkbuilding is one of the best ways to improve your company's reputation and boost your future clients' traffic. But you should know that only hiring link builders is not enough. A strong team working harmoniously is more critical than each "star" link builder working separately. That means the link builders managing process is a crucial point itself.

Linkbuilders are often paid based on performance, so they try to create as many backlinks as possible. If there isn't proper management, things like contacting the same site and building links for the same domain or client often happen. Such things cause team frustration and can smash profits. The team lead must implement linkbuilders publishing control and encourage the team to use particular tools to overcome the technical SEO issues and others. Opt for a multi-functional project management tool with performance dashboards and a monthly reporting system to track the team's performance. A well-liked example is the Asana work management platform, which we have already mentioned in the "Team Managament" section above.

Control Linkbuilders Publishing

SEO is a complete solution to generate traffic increase and sales conversions. Thanks to sophisticated SEO strategies and successful link-building techniques, the site will be placed at the top of web search results. When thinking about link building in particular, it's worthwhile to note that control over link builders' publishing is an essential option.

Common concepts for evaluating links include their placement, relevancy, destination, anchor text, and authority prospects. Therefore, many complex tactics and strategies must be developed to benefit from link building. Among the techniques are content promotion, guest posting, creating linkable assets, and the usage of link-building tools like LinkChecker PRO.

The last list point is the most meaningful, as this multipurpose tool is a reliable link helper. It provides its users with services for managing backlinks to make the whole process of working with links less stressful, faster, and more effortless. It's possible to automate and reduce routine tasks, monitor teamwork, build only quality links, and develop a link-building plan. LinkChecker is designed to be easy enough to use by link builders as well as SEO experts, managers, and business owners.

Use Linkbuilding Tools

To finish a project successfully and profit from it in the shortest possible time, there's a need to ease and fasten the project target's completion regarding backlinks. The link builders managing process involves encouraging them to try various link-building tools for that purpose.

For instance, the perfect way to tackle a link monitoring task through a special tool is to enlist the help of a bulk backlink checker like LinkChecker PRO. Make sure you read the 8-step guide that comes with this backlink management service before using it. Then it'll effortlessly help to check the links' status, be aware of the backlink situation, and keep track of progress.

Have as Many Specialists as You Need

Building an SEO team can be challenging in terms of determining how many employees should be hired to achieve defined goals. The section title is the obvious answer, but there are specific things to think about.

The way a company thinks about search engine optimization often affects how an SEO team is put together. Small organizations have a more traditional approach to work, in which everyone performs many different tasks. If that's your case, then there is no need to create a large team. Focus on the employees experienced in multitasking to arrange the workflow correctly.

When it comes to a specialized SEO agency or even large companies, there are separate experts for each aspect and different teams. This is due to the large number of complex tasks, which require more time, effort, and qualification to perform well. That signifies that distracting side objectives are excluded.

To understand the workflow amount, first, determine your goals. The next step is to think over the budget necessary to successfully implement the planned projects. That will provide you with a clear idea of how many employees can complete tasks for the desired outcomes.

Establish Regular Meetings

The full-fledged process of managing an SEO team involves more than just comprehending the right goals or tools; it also involves regular team meetings. It's essential to regularly compare ideas, discuss problems, assign tasks, and share success.

Team meetings are essential for the development of communication skills and SEO team building. If a team has regular meetings instead of just messaging or emailing, it helps them know about the difficulties in advance. So, they'll be able to work together to solve these issues before they cause problems for customers or the business.

Perhaps the most significant benefit of having everyone together in one meeting is creating a "non-stop process." The group's actions are then far more effective than any single employee could have performed on their own, as all the team challenges are monitored and resolved on time.

Track Progress through KPIs

Your success in SEO management depends on your ability to maintain consistent results. Members of an SEO team can only get the results they want if they keep reaching their goals. Set up the right key performance indicators to keep track of your SEO efforts and ensure you're meeting your goals. KPIs will reveal whether the implemented efforts are having the desired effect.

KPIs are measurable numbers that help figure out how well a strategy works and if defined goals are met. Because of this, an experienced SEO manager can set groups of KPIs to track how well the strategy is working and rate the performance of their team members. Such groups might include keyword ranking or conversion rate. Together with the team, identify the SEO KPIs that will actually be completed on time and with high quality.

To Sum up

You may have come across this article because managing SEO team problems is an open and meaningful topic for you as a team lead. Now you're knowledgeable about solving all the crucial points. Still, keep in mind that most workflow problems can be fixed with LinkChecker PRO tools. Once you learn about and use its useful features and functions, you can combine them with the management tips above to make your SEO team work even better.

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Link Building Tips: Boost Your Website's Ranking in 2023

Building backlinks can be a daunting challenge for both beginners and seasoned link builders. It requires hard work, persistence, and negotiation skills. And it's easy to make mistakes along the way.

Linkbuilding Tips Cloud

That's why we've compiled this list of 23 link building tips that will help you create high-quality links that boost your rankings and traffic. Plus, we'll show you how to use Linkchecker to monitor your link building efforts and make sure they don't go to waste. Let’s get started with this link building tutorial. 

Best SEO Link Building Tips in 2023

1. Manage your backlinks

A successful link building strategy starts with managing your current backlinks. It can help you keep track of all links pointing to your own site in one dashboard, save time doing routine tasks, and manage your team in the process.

To manage your backlinks, you can use a backlink management tool like Link Checker Pro to check the quality of your links through up-to-date statistics on their dynamics, types, anchors, tiers, and many more.

manage your backlinks

With Link Checker Pro, your backlinks are automatically checked daily, so you can be notified immediately when something goes wrong. Not only will it help you recover valuable backlinks, but it'll also maintain your SEO rankings.

2. Reach out for links

Whether you are just starting out or have been in the game for a while, one of the best link building SEO tips to get more backlinks is to reach out to other websites.

The key is finding closely related websites that are relevant to your niche or industry and have a high domain authority (DA) or high domain rating (DR). You can find the DA and DR of any website using MOZ and Ahrefs.

When reaching out, be sure to personalize your message and offer something of value in exchange for a link, such as a guest posts, infographics, or videos. 

Links from this method can be a source of referral traffic. But your link needs to be helpful to the user’s needs.  

3. Create linkable content

Creating linkable content is crucial for effective link building. Develop in-depth guides, original research, and infographics that provide valuable insights. Conduct expert roundups and share compelling case studies to demonstrate your expertise.

Interactive tools and calculators can offer practical value and attract links. Thought leadership content challenges existing notions and gains attention. Curate link roundups and resource lists to showcase valuable industry resources. 

Guest posting on reputable websites allows you to contribute valuable content and earn backlinks. Interactive quizzes and surveys are engaging and shareable, increasing the potential for backlinks. Remember to actively promote your content by reaching out to relevant websites and influencers.

4. Create infographics

create infographics

People love visual content, and infographics are one of the most shareable types of visual content out there. Infographics generate 3 times more shares than other content types on social media. Publishers are also more likely to link to an infographic that is well-designed and informative enough to stand out from the rest. In fact, articles containing infographics received 178% more links compared to articles without them. 

Sometimes, your infographic or image will be shared or used without linking back to your website. All it takes is a simple Google reverse image search and a quick email to the website owner or editor to get your infographic featured on their site.

To make your infographic more linkable, be sure to include a custom URL and embed code on the page where you host it. Note that infographics can also drive traffic as they get featured on Google Images. 

5. Build relationships with bloggers

Most bloggers' top priority is creating content that their readers will enjoy. But they also want to be able to share that content with as many people as possible.

One of the best organic link building tips is to build relationships with bloggers in your niche. You can start by leaving comments on their blog posts and sharing their content on social media.

Not only will they be more likely to link to your website if they know you, but you can also collaborate on projects, such as guest blogging or co-hosting webinars.

6. Share your content on social media

social media icons

Social media sites label links as “NoFollow” which means that they don't directly affect your website's ranking as dofollow links. 

But using social media is a great way to increase the reach of your content and get more external links. When you post something on social media, include links to your website or blog.

7. Do link insertions

Link building can also be done by searching for opportunities to insert your links into existing content that's relevant to your brand. It's one of the best link building strategies to get links without having to create any new content or spend money creating a guest post.

link insertion tip

One way to do this is by finding broken backlinks on other websites and replacing them with your own. You can also search for unlinked mentions of your brand or website and reach out to the website owner to ask them to add a link.

8. Add your website to resource pages

While link building can be time-consuming, there are some shortcuts you can take. One shortcut is to find existing resource pages and see if you can get your website or content listed on them.

A “resource page” is a page on a website that links to other relevant websites or resources on a specific topic. As a way to provide their readers with useful information, bloggers, industry professionals, or businesses frequently create them.

To perform resource page link building, start by finding resource pages for your target keyword. Simply conduct a Google search for “keyword + useful resources” or “keyword + useful links.”

9. Replace broken links

broken backlinks ahrefs

With so many websites out there, it's inevitable that some links will eventually become broken. Now, the broken link building strategy entails finding broken links on another website and contacting the owner to let them know. According to a study by Ahrefs on link rot,  at least 66.5% of links to over 2 million sampled domains since 2013 were rotted. Dropped domains were to blame for about 47.7% of lost links, and link removals were to blame for 34.2%.

That’s not all. You can offer your own content as a replacement. The good thing about broken link building is that you can actually find opportunities on high-quality domains like .edu or .gov sites. 

In most cases, they will be happy to replace the broken link with a working one on your website. Not only is the broken link building strategy an easy way to get a backlink, but it also helps you build relationships with other website owners.

10. List your site in online directories

Most online directories are low quality and not worth your time, but there are still some that can be beneficial for building links. The key is finding directories specific to your niche or industry and having a high DA or DR.

Some examples of reputable online directories include Yahoo! Directory, Business.com, and Yelp. To get listed in these directories, simply create a profile and list your website URL with a description of your site and a relevant category for your business.

One of the most effective SEO link building strategies is getting your website listed in these directories, which can help increase your link popularity and improve your SERP ranking. It may also help drive traffic to your site as people browse through the directory listings.

Example of a decent directory webpage:

online directory with a backlink

  1. Breadcrumbs
  2. Logo
  3. Contact Info
  4. Address
  5. A do-follow backlink
  6. Tel. number
  7. Google Maps

Here we can see that the online catalog page is well-built, contains everything you need, and provides essential information for customers. Also, remember that the page must be indexable and free of spammy links to it.

11. Create your own resource pages

With this link building advice, you need to create your own resource or list page. But don't worry; this is easier than it sounds.

A resource page is simply a page on your website that links to other websites or resources on a specific topic. To create one, all you need to do is compile a list of websites or resources that would be useful for your readers.

For example, if you are a web design company, you could create a resource page that lists the best web design resources with a short description for each. This way, when other web designers are looking for information, they are more likely to find your page and link to it.

12.  Monitor your competitor's backlinks

In the world of SEO link building, keeping a keen eye on your competitors can be an invaluable strategy. One effective approach is to watch out for your competitor's backlinks and gain insights from their link building efforts. By analyzing their backlink profiles, you can uncover hidden opportunities, identify authoritative sources, and even replicate their successful strategies. 

 Monitoring your competitor's backlinks can provide inspiration, highlight untapped resources, and guide your own link building endeavors, ultimately enhancing your website's visibility and authority in the digital landscape.

13. Optimize the management of your SEO team

Having an SEO team can be a great asset for any business looking to improve its online visibility, organic traffic, and link building efforts, but it's just as important to manage that team effectively.

With a backlink management tool like Link Checker Pro, you can create subaccounts for your team members, so they can access specific projects assigned to them. In each subaccount, you will see the link building statistics per user, so you can compare results, give them feedback, and make decisions about your link building strategy and efforts.

14. Do a monthly review of your link profile

When you're starting out, it's essential to get into the habit of analyzing your link profile on a monthly basis. Low-quality backlinks are very common, and you don't want them to drag down the quality of your link profile and hurt your efforts.

Link Checker Pro allows you to automate this process by performing a backlink profile analysis for your website in a few minutes to save money and time.

15. Turn mentions into backlinks

Most of the time, your website, or brand will get mentioned online without you even knowing it. They may have used your product or service or mentioned it in a blog post, review, or social media update, but they didn't include a link back to your website.

When this happens, you can turn these mentions into a few links by reaching out to the site owner and asking them to add a link to your website. This effective link building strategy is an easy way to get high-quality backlinks without having to put in too much work.

16. Provide testimonials

How can a testimonial earn you a backlink? Well, it’s quite easy. If you use a service like a web hosting solution or CRM, you can leave a review for the service either on their website or in other easy-to-find places, such as review sites. 

And if you love using a tool so much, you can even write an entire blog post describing how you use a certain service and sharing insider tips to boost efficiency. 

The service may discover and highlight your review on their homepage and provide a link back to your website. 

yoast testimonials example

An example of Yoast.com providing links to their reviewers' 

But don’t assume that the company will discover your review naturally. You can boost your chances of getting a backlink by reaching out to the team and informing them that you reviewed their site. As a pitch, say that by showcasing your review, it will demonstrate to potential customers how their products help solve real problems. 

You may not get a link in all cases when your review is featured. But even then, your company name may be featured, increasing brand mentions. 

 

simple review example

An example of a review that can enhance your brand mentions

17. Host a giveaway or contest

Running a share and like contest or giveaway is a great way to encourage people to repost your content and links. Effectively, this increases your awareness and generates a positive buzz that can translate into new customers. 

The premise of the contest will be to get website owners with existing websites to share your page in order to attract links. But you need to be careful about monitoring the authority and spam score of the referring sites and disavowing any harmful links. It’s important to monitor how fast you’re accumulating new backlinks. 

Additionally, with this technique, you must pay attention to the anchor text strategy, ensuring that it’s not too aggressive by only using exact match anchor text. You also need to monitor the link quality to ensure that you’re getting links from relevant sites. 

18. Participate in online communities

One of the best ways to get backlinks for your site is to join online communities where you can interact with people who share your interests. Whether it's a forum, a discussion board, or a social media group, you can find valuable opportunities to share your knowledge and offer help. 

But be careful not to spam these communities with your links. Instead, focus on creating useful content and engaging with others in your niche. 

Don't drop your links every time you comment or post. Only do it when it's relevant and helpful. Remember, the goal is to increase your awareness and reputation, which will naturally lead to more link opportunities when others mention you or recommend you. 

19. Attend events and conferences

Be on the lookout for relevant events and conferences in your industry. Attending the events gives you an avenue to network and build relationships with other like-minded individuals and businesses. It's these professionals that may later talk about what you do and leave backlinks to your website, service, or cause. 

Another benefit of attending events and conferences is the opportunity to speak or present your work to a wider target audience. It can showcase your expertise and credibility, and attract more trust to your brand. 

The event organizers and other press websites may pick up on this, writing about your company and leaving high-quality backlinks to your website. 

20. Utilize internal linking

One of the biggest challenges of blogging is that you often end up with a few pages that attract most of the backlinks, and many pages that get very few backlinks. It creates an imbalance in the distribution of link juice, which is the authority that each page has in the eyes of search engines. Additionally, according to research by Semrush, 42.52% of websites have broken internal links, meaning that they are failing to perform internal linking the right way.

If you want to boost the ranking of your low-authority pages, you can link to them from your high-authority pages and pass link juice to them. However, you should not link randomly but follow two important criteria:

#1: Internal links should be relevant: Link to pages that are related to the topic of the current page and that provide more value to the reader. For example, if you have a page on how to groom your dog at home, you can link to a page on the best shampoos for dogs.

#2: An internal link should be helpful: Link to pages that help the reader find more information or complete a task on your website. For example, if you have a page on your pricing plans, you can link to a page on your refund policy.

21. Start a podcast

Podcasting is one of the least under-utilized methods among the top link building strategies. Not only can it help you build links, but it can also enhance your search engine optimization efforts. 

Plus, it’s not hard to do, and you can get started with just a few episodes. Here's how:

  • Record your podcasts using a good microphone and editing software. You can choose any topic that relates to your niche and provides value to your audience.

  • Upload your podcasts to various platforms like Spotify, Apple Podcasts, Google Podcasts, etc. Each platform will give you a link to your podcast page, which you can use as a backlink to your site.

  • Create a dedicated page on your site for your podcast. You can use this page to showcase your episodes, provide show notes, and invite feedback. It will help preserve the link juice from the platforms and drive more traffic to your site.

22. Avoid spammy link-building techniques

Spammy link building methods are techniques that violate Google's webmaster guidelines and can harm your site's rankings and reputation. 

They saturate your backlink profile, gradually increasing its toxicity and risking a penalty or manual action from Google that can be hard to recover from. 

Now, some of the most common spammy link building practices are:

  • Spamming blog comments: Leaving irrelevant or generic comments on blogs with a link to your site. It’s one of the most common link building strategies that’s often abused. And it’s considered spam because the comments don’t add any value to the blog post or the discussion and only serve to manipulate PageRank.

  • Press releases with optimized anchor texts: Writing and distributing press releases with optimized anchor texts and links to your site. It creates unnatural links that do not reflect the true popularity or relevance of your site.

  • Reciprocal linking: Exchanging links with other sites for the sole purpose of boosting rankings. Google can regard it as a link scheme because you’re trying to trick search engines into thinking that your site is more authoritative than it really is.

  • Too many directory links: Submitting your site to low-quality or irrelevant directories that offer little or no value to users. The technique is spammy, as it entails building links from sites that have no editorial discretion or quality standards.

  • Guest posting on irrelevant websites: Trying to gather guest post links on sites with low-quality or irrelevant content and links to your site. Google deems links from sites that are not related to your niche or topic as not useful and relevant to your users' needs.

  • Buying links: Paying to get links from other referring domains, especially those that sell links in bulk or have a high spam score. 

  • Article spinning: Creating multiple versions of the same article with slight variations and distributing them to different sites with links to your site. It’s spam because it results in duplicate content that doesn’t provide any originality or value to the users, as the end goal is to only generate more links.

  • Link wheel creation: The technique involves launching different websites, where you link each new site to each other and to your website. It forms a link wheel designed solely to pass PageRank. It’s a complex link scheme that attempts to manipulate Google's algorithm and artificially inflate your website’s authority.

Google and other search engines are conversant with these techniques and regard them as spammy practices because they go against the whole point of creating links. And that’s to serve the audience by providing relevant services, information, and products.

23. Consider hiring a professional

Implementing quality link building tips is a challenging and time-intensive process that requires a lot of expertise and resources. For instance, with broken link building, you have to spend a lot of time finding links, preparing outreach emails, and creating content that will fit the placement. Guest posting requires the help of a highly coordinated editorial team, and a lot of pitching and negotiations. 

If you want to save time and get better results, you may want to consider hiring a professional Link Building Agency or link-building service to assist you. However, be careful to choose a trustworthy and ethical provider that implements the best ethical link building strategies. 

Apply These Link Building Tips with Link Checker Pro

As more and more businesses move their operations online, the importance of effective link building strategies will only continue to grow. Whether you're a marketer, a business owner, or an SEO specialist, these top link building tactics should be a part of your digital marketing strategy.

Link Checker Pro is a link analysis tool for backlinks management. With an easy-to-use interface and detailed reporting features, you can easily identify and recover lost or low-quality links in real-time, analyze the quantity and quality of your links, and monitor all your links in one dashboard to keep track of your link building resources. 

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15 Best SEO Tools You Can Use Daily in 2023

As an SEO young specialist, you know you have to help as many businesses rank as possible to become a great success in this industry. Sadly, even today, in 2023, when everything has moved online, there are still entrepreneurs or business owners who consider SEO pointless and rather a hassle that only certain businesses can tackle.

Other businesses see the value of it but are too overwhelmed by the process and the amount of work it would take to rank. This is where you come in and explain that the search industry is here to stay, and it has become a vital part of our everyday life. You don’t want your clients to miss out on reaching their audience and scoring additional sales without a proper optimization process in place. And SEO does not have to be expensive. You just need the right tools.

In this article, we will look at the best tools for SEO optimization every beginning specialist can use in 2023 for the best possible results. But before we do that, let’s consider a few arguments.

15 Best SEO Tools You Can Use Daily in 2023

The Essential Google Stats to Keep in Mind When Starting with SEO Software Tools

If we take a close look at Google as the unquestionable champion of search, we notice traffic that grows every day, every minute.

  • Every second of every hour, close to 100,000 searches (actually 99,500 as per Internet Live Stats-2023) are being launched worldwide. A simple calculation would bring the number of searches in a day to over 8.5 billion.
  • As Google is undoubtedly the most visited site in the world, it is no surprise to anyone that the platform holds over 92% of the market share, according to a February 2023 GS StatCounter statistic.
  • Consider the other search engines. Bing only covers 2.88 percent of the market share, while Yahoo! has 1.51 percent of the total market share. These are closely ensured by YANDEX with 1.27 percent and Baidu with 1.16 percent.
  • Given the scale of searches on Google alone, we can assume that numerous potential buyers are searching for your client’s products or services every day. Yes, natural SEO optimization happens when you produce a lot of good content, and the website you are working on can appear in Google results naturally, without doing much SEO. But this will never happen on the first page, maybe on the 4th or 7th… How will placement on the tenth page of Google help your client’s business to succeed?

Consider these very important user statistics on Google

Of a wide pool of potential users:

  1. 28% choose the first result on the first Google result page
  2. 15% click the second result on the same first page
  3. 11% click the third result, again on the first page
  4. 8% click the fourth result- guess where from?- yes, you are correct: still, the first page
  5. Less than 1% of searchers even consider going to the second page

So, the ranking will be the lifeline of every business trying to get more clients. And without proper optimization, they will never get where they want to be.

Top 15 SEO Tools to Help Your Clients Rank Higher in 2023

Lucky for you, as a search engine specialist, new SEO website tools are constantly being created to make your life easier, and simplify the process of helping your clients rank more professionally. In the SEO world, many different tools can help improve your website's ranking in search engine results pages (SERPs).

Here is a top SEO tools list you can use in 2023.

1. LinkChecker - Backlink Monitoring Has Never Been Easier

A LinkChecker is a tool used to check the health of links on a website. LinkChecker is one of the best SEO software that is used to check the status of links on a website. It can check for broken links, redirects, and other link problems.

LinkChecker - Backlink Monitoring Has Never Been Easier

How does it work?

LinkChecker Pro works by fetching the URL of a page and checking the HTTP status code returned by the server. If the status code is anything other than 200 (OK), the link is considered broken. The tool will also check for any redirects that may be in place and follow them accordingly.

Features of LinkChecker

  • It can be used to check external, internal, or both.
  • Can find links that are slow to load or redirect.
  • Free trial and open source.
  • Follows redirects automatically.
  • Checks for valid HTTP status codes (200, 301, 302, etc.).
  • Validates the links on a webpage.

2. Surferseo - Skyrocket Your Organic Traffic with Surfer

Surferseo is a powerful software for search engine optimization that provides users with comprehensive insights into their website's search engine optimization. It offers a wide range of features that helps users to improve their website's ranking in SERPs.

Surferseo - Skyrocket Your Organic Traffic with Surfer

How does it work?

Surferseo works by analyzing your website's SEO data and providing you with actionable insights that can help you improve your ranking. It also offers a variety of tools that can help you to optimize your website for better search engine visibility.

Features of Surferseo

  • Provides users with detailed insights into their website's SEO performance.
  • Offers a variety of tools that can help users to improve their ranking in SERPs.
  • Keyword research tools are available to help users find the right keywords for their websites.
  • Provides on-page optimization features that can help users to improve their website's ranking in SERPs.
  • Offers link-building services to help users build high-quality backlinks for their websites.

3. Zennoposter - Automate Any Task on the Internet

Zennoposter is a powerful web automation tool that enables users to create and deploy automated tasks, or so-called "bots." It is one of the best SEO tools available. It can help users easily automate repetitive and complex web-based tasks, including data entry, form submission, web scraping, and much more.

Zennoposter - Automate Any Task on the Internet

How does it work?

Zennoposter works by providing users with an easy-to-use graphical interface for creating bots. Once a bot is created, it can be deployed to run automatically on a schedule or in response to certain events. For example, a bot could be configured to fill out online forms whenever new data is available automatically. Additionally, bots can be chained together to create more complex workflows.

Features of Zennoposter

  • Automate any task on the web with ease. No programming is required! Simply point and click to create your bots.
  • Automate data entry tasks with ease. Zennoposter’s built-in form-filling capabilities make it perfect for online registration and order-processing tasks.
  • Extract data from websites automatically with Zennoposter’s powerful web scraping capabilities.
  • Chain multiple bots together to create complex workflows that would otherwise be impossible to automate.
  • Schedule your bots to run automatically.

4. A-Parser - Scraper for SEO Professionals

A-Parser is a fast, lightweight SEO online software that gathers website data. It has a simple interface that allows users to select the type of data they wish to collect, such as titles, meta descriptions, headings, etc. Once the user has selected the desired data, A-Parser will crawl the website and output the results in an organized format.

A-Parser - Scraper for SEO Professionals

How does it work?

A-Parser works by crawling websites and extracting data from the HTML code. It then outputs the results in an organized format that can be easily exported to Excel or other spreadsheet applications.

Feature of A-Parser

  • A-Parser provides a comprehensive analysis of the keywords that you are targeting. It shows you each keyword's monthly search volume, competition, and CPC.
  • The tool’s rank-tracking feature allows you to track your progress over time. You can see how your rankings have changed for different keywords since you started using A-Parser.
  • A-Parser’s link-building feature helps you to create high-quality backlinks to your website. This is an important ranking factor and can help improve your website’s visibility in search engine results pages.
  • Its website auditing feature checks your website for common technical issues that can affect its performance in search engine results pages.

5. Semrush - Online Marketing Can Be Easy

Semrush is a comprehensive SEO tool that covers all the necessary aspects of Search Engine Optimization. It is a powerful tool that helps you to improve your website ranking in search engine results pages (SERPs). Semrush also provides detailed insights into your competitors' SEO strategies, allowing you to identify their strengths and weaknesses.

Semrush - Online Marketing Can Be Easy

How does it work?

Semrush relies on its own machine-learning algorithms and trusted data sources to obtain the information in its databases. Different methods are used to collect different types of data, but the overall quality of the databases remains consistently high.

Features:

  • It allows you to see detailed data on keyword difficulty, search volume, and SERP features.
  • The competitive analysis feature of Semrush allows you to track your rivals’ progress and strategies.
  • The site audit feature checks your website for technical issues that could be impacting your SEO performance.
  • It also offers a 7-day free trial, so you can try it out before deciding whether to subscribe.

6. SERanking - SEO Software for 360° Analysis of Your Website

SERanking is a cloud-based SEO platform that enables businesses of all sizes to optimize their website for better search engine visibility. The platform provides users with tools to track their website's organic traffic, keyword rankings, and backlinks. SERanking offers features to help users improve their website's content and on-page optimization. However, its backlink monitoring features are not more accurate and detailed as those of LinkChecker.

SERanking - SEO Software for 360° Analysis of Your Website

How does it work?

The platform works by tracking a website's organic traffic and keyword rankings. It then uses this data to provide insights on how to improve the website's SEO. SERanking offers features that help users improve their website's content and on-page optimization.

Features of SERanking

  • Tracking of organic traffic and keyword rankings.
  • Insights on how to improve website SEO.
  • Improvements in website content and on-page optimization.

7. Searchmetrics - Turn Search Data into Revenue

Searchmetrics is a software that provides SEO and online marketing analytics tools. With Searchmetrics, you can easily improve search engine optimization, web content, and website performance all in one place. The platform provides many great tools and integrates easily with third-party apps.

Searchmetrics - Turn Search Data into Revenue

How Does It Work?

The tools crawl the web to collect data businesses can use to track their progress and performance. They provide insights into keyword research, website structure, and content optimization.

Features of Searchmetrics

  • Check daily progress for any keyword in any location worldwide.
  • Monitor competitor rankings and performances side-by-side with your results.
  • Analyze which content is ranking well and where there are opportunities to do better.
  • See how your website is structured and identify any potential issues affecting your SEO performance.
  • You can find the right keywords to target for your SEO campaigns.

8. Moz Pro - All-in-one Suite of SEO Tools

Moz Pro is a comprehensive SEO tool that helps you optimize your website for better search engine visibility. It offers tools to help you with keyword research, link building, on-page optimization, and more. Moz Pro also provides insights into your competitor's SEO strategies so you can stay one step ahead.

Moz Pro - All-in-one Suite of SEO Tools

How does it work?

Moz Pro works by crawling your website and identifying areas that need improvement. It then provides actionable recommendations on how to improve your website's SEO. You can track your progress over time with Moz Pro's progress tracker feature.

Features of Moz Pro

  1. Its keyword research feature helps you find the right keywords to target for your website.
  2. Link building helps you with high-quality backlinks to your website.
  3. On-page optimization can optimize your website's title tags, metatags, and other elements for better search engine visibility.
  4. A competitive analysis allows you to understand what your competitors are doing so you can stay one step ahead in the SEO game.

9. Google Search Console

This is one of the many tools SEO experts and developers utilize today to monitor the performance of websites. It is a very professional tool that provides a wide range of page and user experience reports, error reports, keyword searches and keyword needs reports, and mobile site reports. This makes it an ideal starters’ tool for any website.

Formerly known as Google Webmaster Tools, it was originally launched in the early 2000s. As a reliable report search tool, Google Search Console has been rebranded and functioning as a free resource for SEO and search and digital marketing as of 2015.

Google Search Console

How Does It Work?

Google Search Console is designed to track any website’s performance in real-time, and it will help you produce very professional and useful reports. It has the capabilities to show you which parts of a website need additional work; it will show the number of crawl errors that need fixing, while also giving certain keywords more prominence. It basically shows you where to look and where to improve your optimization process.

But this is not all it does. Once registered, this valuable tool will constantly send notifications when new errors are observed. This is precious information that will allow you the ability to intervene with haste and make sure the site you are working on is error-free.

Some Features You Want to Look Into

The Google Search Console has a wide-ranging list of features, but a handful of them are instrumental.

Sitemaps

Indeed, the search console is not a compulsory thing to use for Google to index your site, but using it will speed the process a lot and help you keep an updated sitemap. Especially for WordPress and Yoast plugin users, a perfectly formatted sitemap will be created automatically for the website you are optimizing.

Site Performance

The Google Search Console tool will show you which pages on a site are getting more clicks and impressions.

Link Results

The tool will also assess the overall performance of the website by providing a comprehensive list of the top linking websites, along with a list of all the external links to the website you are optimizing.

10. Screaming Frog

As a beginner in SEO professional optimization, you know you will need a lot of free tools to use to succeed in your process. Many SEO experts in 2023 will use a variety of tools to make sure that search engine bots can crawl and index the websites they are working on. Screaming Frog is one of these tools. It has been around for a while, but it is gaining a lot of popularity today.

So what is Screaming Fog? It is basically a web crawler that helps you create an audit of any site and provides a lot of insights into its performance. If you are just starting out with it, the software might not be the easiest to use at first, but it is free.

Screaming Frog

How Does Screaming Frog Work?

This is a very robust and well-constructed tool that works as an app you download. The data the app will collect is a treasure trove for anyone looking to improve a website’s functionality and relationship with the search engines. You get link and server error reports, redirect and blocked URL reports, the status of all the website’s links, both internal and external, security data on URLs and links, and metadata information.

Some Features You Want to Look Into

Data Extraction and Web Scraper

When looking at a website for errors, you will realize the Screaming Frog tool already gathers together the most helpful SEO tools, such as H-tags and metadata. But the best thing about this feature is that you can scrape all the call-to-action button uses on a site, or you can locate input or user-generated forms as well. The web scraper functionality will gather this sort of information from any element across the website and can help you map out these resources. This is not something many tools can do.

Redirect Audits

When you are performing migrations, another helpful feature is the link redirect audit Screaming Frog will produce. What this function does is basically allow you to input a list of old web URLs and redirect them to the new URL you are creating.

404s Link Identification

404s are definitely a frequent problem for the vast majority of websites, and sometimes, fixing them is not as easy as it may appear. With this free Screaming Frog functionality, you can decide which 404 you want to prioritize, as the tool shows you all internal and external links pointing to them.

11. Ubersuggest

Created by SEO and Marketing influencer Neil Patel, this is a tool that will help any aspiring SEO provider or website owner improve a site’s SEO, analyze backlink data, find the best keywords to rank for, and, last but not least, generate a lot of content ideas. This is a tool that works best for small businesses or online service providers that work as freelancers, helping them gain more organic website visitors. It is not one of those extensive and very expensive SEO tools, but what it does is still awesome. You will find Ubersuggest is the best when you are looking for quick, valuable keyword lists and content ideas.

Ubersuggest

How Does Ubersuggest Work?

There is nothing complicated about how this tool works, in fact. It basically functions in the same way as many other expensive online tools. It will analyze all domain data, keywords, and backlinks of a website and generate information about how competitive they are. The search bar allows you to type in a keyword and see all the relevant data returns.

Some Features You Want to Look Into

Keyword Ideas

If you are helping a website generate an SEO strategy around content, you will definitely need to recommend keywords and processes that reflect your clients’ industries. They will not build content based on a single keyword, but rather on a combination of ideas, questions, or user interests. The many keyword idea components the tool suggests will allow you to put together a list of topics that will become vital.

Keyword Overview

When analyzing different keywords, you need a lot of relevant information, not only some cold figures that your clients will not understand. The Ubersuggest tool will show you stats such as a keyword’s search volume, their organic SEO difficulty, their paid difficulty, and their cost per click. You can also get trend graphs, which will provide a very good idea about the traffic behavior for one keyword over the past 12 months.

12. Ahrefs Backlink Checker

Created over 11 years ago, this has quickly become an indispensable tool for SEO specialists. Ahrefs is much more than just a backlink checker tool. As a beginner, it can be overwhelming, but the website is set up in such a way that repeated use will help you take your client’s websites to the next level by increasing traffic. The beauty of Ahrefs Backlink Checker lies in the fact that it can be successfully used by small or medium-sized website business owners or just individual service providers, but also by SEO agencies.

How Does Ahrefs Backlink Checker Work?

Any SEO beginner knows that bad backlinks can have a very negative impact on any site. They have a worse effect on how a website will perform with search engines than good links. If the website you optimize has hundreds of spammy links with a bad domain rating, Google will end up lowering your score, and this will affect the way the site ranks.

The tool will help you find all of these and get them removed. The removal process is done through two methods:

  1. Contacting the linking site and asking for removal;
  2. Disavowing the links with Google.

Ahrefs Backlink Checker

Some Features You Want to Look Into

Link Intersect

This is a newer addition to the Ahrefs tool, and many SEO specialists find it very useful. What it basically does is provide you insight into which sites are linking to up to three separate domains and then are not linking back to you. This will let you see what other backlinks you could “borrow” from your competitors and manage to rank in the process.

Broken Backlinks

Many other free tools of the ones we’ve mentioned so far use this, but with Ahrefs, this will be easy to use. Finding broken links can be tricky. Usually, these show that the page for that exact URL is no longer visible. There are multiple causes, but one of the most frequent is that the URL may have slightly changed.

13. AnswerThePublic

Every keyword strategy and SEO process will end up with content creation. One of the best tools to generate a content strategy that actually reflects what today’s users are looking for is AnswerThePublic.

Any efficient content marketing will strive to create engaging and useful content that readers can relate to. It is the only way to sell something today. However, even the best article or optimized SEO content piece will end up unread if it is not answering a question the public has to ask.

How Does AnswerThePublic Work?

Before you start brainstorming topics and pitching titles, you need to know exactly what your target audience is looking for. AnswerThePublic is, fundamentally, an automated autocomplete tool. It will generate suggestions based on popular searches. As an SEO strategist working on a site, you'll want to pick a topic that can be effortlessly linked to the pages you wish to promote but also reflects the pain points your users have. What is a website’s potential audience trying to find out about the services they deliver? What are the challenges they encounter, and how you can help create content that will answer those questions?

AnswerThePublic

Are There Features You Want to Look Into?

While the tool does not have features per se, like the other tools we have presented, there are a few things you should know about AnswerThePublic.

While this can work well if you just type a few search terms into it and then download results and start building a content calendar, one thing you should know is a real strategic value comes from using this tool in combination with others.

For instance, you will need to use a good keyword research tool to make sure you have the right search terms to input into it. You will also need to have a good buyer persona strategy for the website you are using this for. Knowing what type of audience you are optimizing the website for will yield much better results.

14. AccuRanker

This is very easy to use and quite efficient. It is basically a real-time app that will provide you rankings for the website you are looking to optimize. On top of it, it can provide rankings for competitors. With the free version, you can check up to 10 keywords in one search, and you can see results for desktop and mobile sites in over fourteen countries.

AccuRanker

15. Spyfu

This is very efficient when used as a paid tool, as it provides valuable insight into many of the competitor sites. Even the free parts of it will provide a lot of important data on which keywords a site is ranking from, who are their direct competitors, the paid ads they are using, and a lot more. For many SEO strategists, this is the best way to see what others are doing to rank.

Spyfu

Get the Best SEO Tools for an Unbeaten Strategy in 2023

So there you have it: the best free SEO tools you can use in 2023. There are many ways in which you can use these tools, and we typically recommend using them in combination with one another for the best possible results. For example, you might use one tool to help you find key phrases to target and then another tool to help you track your progress over time. What are your favorites?

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Backlink Removal: A Step-By-Step Guide

Links are beneficial. Typically, the more links you have, the better. However, since links can be abused too, just like any tool for growth or success, there are restrictions around how they are used. In addition to those rules about linking properly, you have to watch websites that link to you.

They can cause you to get penalized for unnatural linking or affect your rankings due to poor quality or some irregularities search engines like Google watch out for.

You can remove toxic backlinks connected to your domain using the Disavow Tool. That's what we are going to cover in this article. Let's dive in.

How to Remove Unwanted Backlinks

Some Background on the Disavow Tool

Before we start talking about bad backlink removal with the Disavow Tool, how it can be used, and why one needs to consider it, let's get some background first.

The Disavow Tool was introduced in late 2012 in a completely different SEO landscape than the one we operate with now. Manual Actions were widespread at the time of the Penguin link-spam upgrade. Sites that had been doing backlinking in a way the Search Engine did not approve would get a notice from Google. After that, all or part of their website would vanish from search engine results.

So, website owners would talk to SEO experts to get it fixed. The agency or expert would then go through the portfolio to find terrible links, create a file for them and engage in often lengthy communication with Google through Google Search Console (formerly the Webmaster Tool) to try and fix the issue.

If you met consequences due to questionable link-building practices, you were told what the penalization was for. The consequences were clear and included the use of the Disavow Tool.

Manual backlink removal is not very common these days. The way Google works is increasingly automated with every update, which has led to some confused website owners experiencing dips in their traffic that are never explained.

The Daily Mail even sued Google over the weird unexplained changes in traffic that may or may not be linked to backlinking.

Does that make the Disavow Tool useless, then? Well, Google said something about that not too long ago.

The Relevance of the Disavow Tool

Understandably, website owners must wonder if they should fix toxic backlinks when they experience traffic dips. The thinking behind that assumption is that bad links, or the Disavow Tool may have something to do with the dip. However, Google seems to say that this is no longer the case.

John Mueller, Google's Search Advocate, said in 2020 that using the Disavow Tool for backlink manual removal does not mean a website will see traffic increase. If that happens, something he said would be rare; it would be attributed to correlation and not causation.

Instead of penalizing bad links, Google has advised that it just ignores them now. That said, if you see a big traffic drop, checking and disavowing links is one of the things you might have to do. There is no harm in optimizing everything whenever you can.

Why Would You Disavow Links?

In answering the "why", we also have to ask Google about when to use the Disavow Tool. According to Google, they only want you to use it when dealing with penalties manually attributed to your website.

If you get a message from Google concerning "unnatural links"", that is your cue that you're being penalized, whether you were complicit or not. The term "unnatural links"; describes links acquired while violating Google's guidelines regarding links.

As a webmaster, your task is to deal with the penalties when they arise and take a proactive approach when necessary.

The Proactive Approach:

Proactive use of the Disavow Tool is called for when you are worried that your backlinks may not be as "clean" as you would like. It could be that your portfolio is already suspicious, and you want to get ahead of it before anything happens.

So, how to remove toxic backlinks?

Well, let's dive into the backlink cleanup process.

A Step-By-Step Description of How to Remove Bad Backlinks From Website

There's a process to follow and facts to keep in mind when you want to disavow links. Let's discuss them:

A Step-By-Step Description of How to Remove Bad Backlinks From Website

Ask for Manual Disavowing

The most recommended thing to do when trying to clean up backlinks is to contact the linking websites and ask them for a backlink manual removal. This step is especially recommended for people who have gotten manual penalization from Google.

You should submit all the links you manually tried to remove and how your attempts played out in your reconsideration request.

Disavowing links without asking the websites linked to do it first will likely see your reconsideration request denied. The reality is that most website owners will refuse to remove the links or ignore your request.

If that is the case, you can move on to create a disavow file that Google can use to disavow the domains in question.

Creating And Uploading Your Disavow File

Start from the Google Search Console. Everyone who employs Google Analytics tracking can use the Search Console, which has information about the site's linking structure.

Disavow files are usually .txt documents with a list of all links pointing to your domain that you would like Google or Bing to ignore in page rankings. The files are encoded in 7-bit ASCII or UTF-8.

A links audit comes next and can be accessed from the Link Report page. From the Search Console, click on the Link Report and then "Export External Links" (top right of the screen), then click on "More Sample Links". You can export the report in a format you like.

Some things to keep in mind if you choose to DIY this include:

  • Ensuring that every entry is its own line.
  • Ensuring each entry starts with "domain" (quotation marks excluded) when you want to unlink from an entire domain. However, in cases where some links from a domain may be good for you, you can remove the domain specification and include only the links you would like disavowed.
  • Not exceeding the file size limit, set at 2MB and 100,000 lines (including blank lines or comment lines).

NOTE:To include comments in the file, you can start a line with the # sign. Google will not see or use them, but they are often used by website owners disavowing links to keep track of the websites they asked to unlink from and how they fared.

Here's what that looks like:

  • Domain:spamweb.com
  • domain:darkcap.com/link-to-me

By blocking the domain as a whole, you save yourself the trouble of having to list out each URL specifically.

After that, you can go to the Disavow Tool and click through each warning prompt until you get to the dialogue that allows you to look at your folders and upload the file you saved earlier.

NOTE: Those with multiple accounts should ensure they have selected the right one.

After uploading the file, Google will no longer consider the domains you chose, untying any effects they may have on your page's ranking. To recap, start with defining the links you want to disavow, create the list of links to disavow (separated by URL or domain or both) and upload it to the Disavow Tool or the Disavow Links tool in Bing.

It sounds simple enough, but there's more to learn about the aspects surrounding it.

Locating Your Bad Links

Before you race over to the Google Search Console, you first have to know how to find the bad backlinks.

Start by ensuring that your site has been registered and verified with Google Search Console. You should check that both the www and non-www iterations of the domain are verified.

When you are penalized manually, Google Search Console will send you a notification to assist in recovering your website. After you are all set up, the tool to discover backlinks is at your disposal and ready to go.

Here's how you access and use it:

  • On your GSC page, select your site;
  • Click on "Search Traffic" and click links to your site;
  • Click on who links the most to see more information;
  • Choose "download more sample links".

With these steps, you can get a list of everyone linking to your site and audit each one to see which ones need to go.

Not sure how to audit? Here are the basic criteria to follow:

  • Relevance: Are the pages and domain related to the topic? Ensure that there are no pages dedicated to hosting links to other sites since this could be interpreted as a reciprocal link scheme.
  • Quality: is the site linking to you legitimate, or is it a content farm that serves ads and affiliate links? Pages with affiliate links and ads can be legitimate, which leaves the decision to you to determine which ones are quality and which ones are not.
  • Anchor: Anchor texts have to be relevant. Gone are the days when you could add links to anchor texts even out of context and still get ranked. Linking to text that seems to occur randomly in the content is not a great way to go. It has to sound organic and be relevant within its context.

It's not just the linking pages you must consider when trying to fix toxic backlinks but also the quality of all the links aimed at the page. Google uses the term "natural" when describing the link profile.

What does that mean? Here are some tips:

  • Diversify your anchors: if all or most of the content contains keyword-rich anchors, the profile will stand out as unnatural. A good profile diversifies the anchors used and blends them into the content so that it doesn't feel like someone is throwing keyword darts at your content.
  • Diverse domains: Many links from a few domains look suspicious. A natural profile should have links from diverse domains, excluding web 2.0 platforms like WordPress, Tumblr, Twitter, and Facebook.
  • Natural link building speed: The speed at which a page accrues links should be slow and even over time. Building a high number of links over a short period looks unnatural. This is not applied to pages that go viral. Therefore, you have to watch the speed at which links build up.

Adhering to these practices ensures that the links built over time are natural and do not raise suspicion.

Before you get panicked, most people do not have that many bad links and often do not need to disavow anything. These best practices are intended to guide you in identifying any issues you might need to iron out pre-emptively to avoid getting manual penalization.

Defining Bad Links

Most sites adhere to the recognized guideline that hyperlinks that are advertisements or paid links should be designated as "NoFollow", indicating to search engines that they should not be considered suggestions.

Spammers will be less likely to attack your site if you use "NoFollow" tags, putting you in control. Because paid links might deter Google from rating you, the "NoFollow" feature indicates to the search engine that your links are organic and reliable.

Ever since the Penguin Algorithm update of 2012, links have had more importance in how they serve and affect your SEO. The Penguin update was introduced to reduce the ranking of sites that relied on link spamming to artificially boost rankings by manipulating the search engine.

Since then, manual penalties resulting from these unnatural links have been more frequent. The practices that get people penalized include:

  • Buying and selling links on your site. Without a "NoFollow" tag, they will attract consequences.
  • Link-swapping (where sites swap links to pad their link portfolios.)
  • Having your links conveniently fall on the same words or phrases within your content.

Essentially, bad links are those explicitly created to fool the search engine into ranking a site higher.

What Happens When You Disavow Link?

After disavowing links, the search engine assigns it an invisible "NoFollow" tag that will ensure they do not affect your search engine rankings, even though they will still show up on GSC among sites that link to yours.

If you received a manual penalty from Google, remember to try asking the websites in question to remove them. If they refuse or ignore you, create and send the disavowal request as part of your reconsideration request.

The answer typically arrives within two weeks. However, the recovery period depends on the penalty and how many quality links you have left.

How to Get Rid of Bad Backlinks: Final Thoughts

Before you whip out the Disavow Tool and start cutting off links, hold your horses and consider that there is no proven way to know which of your links are benefitting you and which are dragging down, assuming there are links doing that.

If you engaged in practices Google disapproves of, using the Disavow Tool could actually help Google know if your link profile is good or bad, making it harder for you to grow if Google thinks the profile doesn't look good.

From our experience, we might say that the benefits are not easily quantifiable and are almost impossible to test, with very little in the way of historical documentation about the effects of using the Disavow Tool. The long and short of it is to use the tool only if you have been manually penalized or think some links are blatantly bad and need to be cut off.

And in terms of monitoring your backlinks, LinkChecker will come in handy! Our tool for link building management and analytics will help you in the process of building new links of high quality, as well as in keeping track of all the links you have previously built.

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Link Building for Beginners: How to Build Your Backlink Profile

Link building for beginners can be hard to wrap one's head around! There are so many things that go into trying to figure out the right way to do it. As if getting backlinks is not hard enough—you also have to consider their quality, and whether or not they fit into your profile. So, this link building tutorial for beginners is right for you!

The following backlinks for beginners article will walk you through a skyscraper view of what backlinks are, why you need them for the success of your website, how to build backlinks for beginners, and how to go about obtaining them properly. If you are just starting out in the field of website management and have no clue what to do first, this article is for you.

Link Building for Beginners

What is a Backlink Profile?

Chances are unless you are in the business of web development, you have not come across this term before. One that you may be more familiar with is a hyperlink, or its short term—link. Links are the addresses of the internet. When you place them somewhere, like on a picture or word, web users can click on them and be transported to wherever the link is set to direct them.

Backlinks are what site developers call links that lead "back" to the site they are in charge of managing. If you run a personal blog, for example, then backlinks would be all of the links on other people's websites that, when clicked, will direct their viewers to your blog page. It is every site manager's goal to have as many backlinks as possible, as this is one measure of digital success. However, there are lots of complicating factors to backlinking strategy—each one being essential for your "profile."

The Power of the Profile

If you are interested in mastering backlinks for beginners, keep in mind that it is not enough for a bunch of random sites to link back to your blog page. Keeping on track with the personal blog example, let's say you run a beauty blog. If you had 100 backlinks to your page, but they were all from websites that had nothing to do with beauty, such as farming websites and political websites, this would likely not be helpful to you.

In addition to these links being less valuable from an SEO perspective, they are less valuable from a common-sense perspective too. Ideally, you want backlinks so that people that are interested in what you have to say will come across your blog. People that come across a backlink about beauty on a farming website are probably not interested in learning about beauty, so they will not click on the link.

Even if they did click on the link, they would likely not engage on your page in the way that you want, such as purchasing your goods or signing up for your email newsletter. Thus, the importance of the profile of backlinks appears. Not only do you want to accumulate backlinks, but you want to accumulate them in the niches in which you do business, creating a profile that will increase the value and success of your operation.

Why Do You Need a Backlink Profile?

Backlink profiles are essential to your online presence for a multitude of reasons. First and foremost, they will help your SEO significantly. In addition, though, they also reassure you that the content, goods, and services you are putting out into the world are being valued. And, it is a great way to increase exposure and your overall customer base.

What is SEO?

SEO is the common abbreviation for search engine optimization. It is a content technique that helps individuals and entities with a digital presence rank higher in search engine results, such as Google or Bing.

Search engines are largely secretive about the algorithms they use to determine which websites are shown up first when someone types in a search. Based on the few things they release though, and the careful eye of professionals, people have made careers out of unlocking the secrets and figuring out how to rank higher.

You can have the best website ever, but if nobody visits it, then it will not matter. You have to partake in the practices that will make sure your site appears in results for people to click on. Popular SEO tricks include:

  • Including pictures and videos on your website;
  • Featuring high-quality and easy to understanding content without typos; and
  • Writing a unique CTA in headlines and in the title tag, etc.

By far though, one of the most helpful SEO tricks is to generate an optimal profile of backlinks. So, how to build backlinks for beginners?

How Backlinking Helps SEO

Even junior specialists following link building tips for beginners know that backlinking is the ultimate goal of optimizing a site for the search results page. Ranking algorithms exist largely due to issues of trust and reputation. Nobody would search on sites like Google if they received garbage when they hit enter. Thus, search engines want to make sure that they are displaying high-quality results that will actually help people.

One of the best ways to know if you can trust someone, or, in this case, a website, is if other people are trusting it. Thus, if someone is backlinking to your website, then that is a sign to the search engine that it too can link to your site in its results. The more other sites link to yours, the more trust a search engine feels it can trust you. It is like having hundreds of people talking about how great you are via word of mouth—only here, it is digitalized.

Ways to Construct a Backlink Profile

There are different avenues you can take to obtain backlinks for your digital presence. Some will be more beneficial than others. Contrary to popular belief, the backlink game is not all about quantity. Quality also matters a great amount. The following section will walk you through the different methods for link building, explaining how they differ and which methods are best.

Earning Links

The method that link building specialists strive for is organically earning links. This means that you are putting content on your site that is genuinely so good, others notice. And, they think it is worthy enough to cite in their content, even at the risk of losing some of their own viewers to you.

Let's say you run a beauty company that sells lipstick. An example of organically earning a link would be if a beauty blogger used your lipstick, was a huge fan, and just randomly decided one day to write an article about it, hyperlinking to your page that is selling the shade.

In a perfect world, this method would create your entire profile. It requires no expenditure of resources on your part, and the search engine algorithms will notice its genuineness. However, this is not how the real world works; eventually, you can expect to earn some authentic links, but you will always have to employ some of the following methods as well.

Requesting Mentions

Requesting mentions is the closest you will get to authentically earning backlinks. You would employ this technique by searching for other people's or company's websites that happen to mention your brand, product, or service already on its page. Then, you would reach out to the page manager directly and ask if they would mind hyperlinking your page to the words that they said about your business.

Professionals typically try and remember to backlink to others in the hopes that they will return the favor. However, link building for beginners is a lot to take in, and newbies often forget to do this.

There are different programs out there that are designed to make finding mentions easier; it is completely unrealistic to go through every site in a search result group to look for mentions. It is only worth engaging in this process though if you are a popular enough company that people are talking about you. This method will likely prove to be a waste of time for individual bloggers or start-up companies.

If you are a smaller business or a blogger that is just starting out, requesting mentions may be a great place for you to begin your link building strategy. Requesting mentions is exactly what it sounds like-reaching out to pages and asking if they would be willing to hyperlink a word or image back to you.

The reason this ranks third amongst the methods is that sometimes, search engine algorithms will be able to tell that these links were not earned, but rather, were asked for. The value ratio of one requested hyperlink versus one organically earned link is unknown, and anyways, it would depend on the search engine being used. For example, if you request a link for a link, the engine will see that two sites are linking to each other. And, will give this link less credit than one it knows was earned organically.

One way around this might be to request links in articles in exchange for providing them. However, this should be navigated carefully.

Business Deals

Junior specialists may be tempted by the ease of earning backlinks through business deals, the way that most other benefits in business are obtained. However, this will not always work out the way they hope. Search engine algorithms are extremely smart and will pick up on this trick like they pick up on all of the others.

If a search engine notices that the same two sites keep on linking to each other, then it will be cued into the fact that the mentions were not organically earned. As a result, the power of the hyperlink will be diminished.

A better way to do business deals is to build a strong network of managers. For example, let's say you are site A, and you know the managers of sites B and C. Instead of forming a deal with B to get a backlink to your site in exchange for providing a link to their site, you can cut C in on the deal. Then, you can arrange for B to provide you with a backlink in exchange for getting C to backlink to B's site. There are still ways for algorithms to pick up on tricks like this, but it will be much harder for them to do so.

Common Mistakes in Backlink Profile

There is so much to keep track of when managing a website, a lot can go wrong. Unfortunately, if you screw up in your backlinks, you are not just missing out on the opportunities that would have come your way had you not screwed up. You are also running the risk of being penalized and those mistakes haunting you into the future. Below are two of the most common and determinantal mistakes that can be made in the business of backlinking.

Maintaining Rigid Profile Boundaries

In link building for beginners, students are typically so excited about getting a link that they forget to pay attention to where it is coming from. However, the importance of maintaining a backlink profile theme should not be overlooked. While one hyperlink placed in a random place will not harm you, hundreds might.

Search engine algorithms are going to give the heaviest weight to backlinks that are from the cleanest profiles. Additionally, as mentioned above, it does not really do you any favors if the people who are coming across your backlinks are not interested in your website, products, or services.

Before you even begin to attempt building a backlink profile, sit down and write out what you want it to look like. Think about the exact types of sites that you should seek backlinks from. You can also think about the words and images you want to be hyperlinked. Getting backlinks placed over the keywords that your site relies on and pushes will be the most helpful for you.

Purchasing Backlinks in Mass Quantities

Paying for the occasional backlink is likely not going to backfire on you. However, if you are paying for large quantities of backlinks at a single time, you are going to run into trouble. Have you heard the saying what is easy is not worth it, and what is worth it is not easy? It applies here.

There are tons of websites on the internet offering link building by the hundreds in only a week. Some sites will even advertise that they can get you thousands. However, unless you are a business behemoth such as Harvard University or Victoria's Secret, it will be impossible for hundreds of quality links to be directed back to your site in only a week.

Most of these hyperlinks will likely come from farm webpages that are not actually visited by anyone, have no value, and have no theme. Thus, the search engine is going to know not to count any hyperlinks that are coming from a site like this. Furthermore, it will be smart enough to know the place these hyperlinks lead to purchase the links, and will penalize the purchaser. Buying mass quantities of backlinks will not only be unhelpful to you, but it can also end up hurting you.

Should You Agree to Provide Backlinks?

In the same way that you are trying to get backlinks to your site, others are as well. And, just like you are begging for others to backlink to your page, others will be begging you too. Should you say yes? How often should you say yes? What are the pros and cons? This section will answer these questions for you, guiding you on the proper give and take for these business dealings.

H3 Pros of Agreeing to Provide Backlinks

One of the pros that are commonly overlooked in providing others with backlinks is that you can tap into some of their hard work. They are obviously going to be engaging in SEO to try and get ranked as high as possible. By linking to the sites of others, the search engine algorithms may credit you with some of their keywords, and associate you with the credibility of the site that you are linking to.

Agreeing to help others will also help you to build your professional network. Then, as briefly discussed above, you can use this network to your advantage. The last thing you want to do is earn a reputation for never proving links, as then, no one will ever want to provide you with links either.

And, this will also give your site more credibility. Search engine algorithms will be able to tell that you are well connected with your niche community and that you have done your research and know what else relating to your business is out there.

Cons of Agreeing to Provide Backlinks

While you do want to agree to provide some link building specialists with hyperlinks, there are definitely cons to doing so. For example, if you are not careful about who you are saying yes to, then you could dilute your profile. Let's return to the example of a beauty blogger. If you start providing backlinks to lots of random farming and political websites, then the algorithms will begin to think that you are just a spam site and rank your site lower.

Another major con of helping out others in your strategy is that you might lose page viewers. If you link to content that has more value to a user than what you are providing, then when they click that link, they may not return to your site. The optimum outcome of providing backlinks is that your users click on the link, scan it for what they wanted or needed, and then return to your site. Hopefully, in addition to encouraging you to offer links smartly, this also incentivizes you to produce the highest quality site possible.

When You Should Backlink for Others on Your Site

Based on the above information, you will have to assess whether or not you should provide someone else with a backlink based on your unique situation. You definitely do not want to overdo it. However, providing 1-5 quality backlinks on a page on your site based on how large it is might suffice.

The good thing about the world of digital management is that it is eventually forgiving. You can try experimenting with different amounts and profiles until you find the one that works the best for you. There is a reason that people make entire careers out of learning link building. It is complicated, and there is no one size fits all answer!

Conclusion

Perhaps you came across this backlinks for beginners article not even being familiar with the term backlink. Now though, you are equipped with all the tools and useful link building tips for beginners to go ahead and start accumulating them for your own digital presence. If it sounds like the process will be too time-intensive for you though, do not fret, as you have options!

LinkChecker Pro has been in the business of backlinking for a long time now and would be more than happy to help you simplify your work and increase the productivity of your SEO efforts by constantly monitoring links.

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